Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
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Understanding Delivery Terms in International Trade — Incoterms®

Understanding Delivery Terms in International Trade — Incoterms®

Incoterms® are essential delivery terms in international commerce that clarify the rights and obligations of buyers and sellers. Developed by the International Chamber of Commerce, they help businesses avoid misunderstandings during the delivery of goods. The current version, revised in 2019, includes 11 terms applicable to various modes of transport. Understanding these terms is crucial for ensuring the smooth operation of international trade.

07/21/2025 Logistics Encyclopedia
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Herms Raises US Prices Due to Tariff Pressures

Herms Raises US Prices Due to Tariff Pressures

Faced with US tariffs on EU imports, Hermès plans to raise prices in the US market to offset the impact. This highlights the complex influence of international trade, tariff policies, and exchange rate fluctuations on luxury goods pricing, as well as the strategic choices brands make in balancing profit margins with market share. Consumer loyalty is crucial, and Hermès needs to closely monitor market dynamics and innovate its business model to address the challenges. The price increase reflects a direct response to the imposed tariffs and aims to maintain profitability amidst these economic pressures.

11/03/2025 Customs Knowledge
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Live Shopping Gains Traction on Social Platforms in US and Europe

Live Shopping Gains Traction on Social Platforms in US and Europe

The European and American live commerce market has enormous potential and is on the verge of explosive growth. This article focuses on five major platforms: Instagram Live, NTWRK, Whatnot, Shopshops, and Popshop Live, analyzing their characteristics and advantages. It provides sellers with strategies to seize the first-mover advantage in the European and American live commerce market. This includes understanding platform nuances and tailoring content for specific audiences to maximize engagement and sales.

01/04/2026 Logistics Industry Insights
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Amazon Brand Registry Glitch Highlights Compliance Risks

Amazon Brand Registry Glitch Highlights Compliance Risks

A recent "brand glitch" on Amazon, though caused by a system error, highlights the platform's increasingly stringent brand compliance requirements. Simultaneously, Amazon's launch of the TikTok-like "Inspire" feature signals its exploration of new social commerce models. This article delves into the details of the incident, the requirements for brand compliance, and Amazon's social commerce initiatives. It aims to provide sellers with insights for compliant operations and opportunities in this evolving landscape.

01/04/2026 Logistics Industry Insights
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Ontrac Expands Services to Compete in Parcel Delivery Market

Ontrac Expands Services to Compete in Parcel Delivery Market

OnTrac plans to launch Express and Ground Essentials services by early 2026 and is partnering with Fenix Commerce to enhance customer experience. This strategic move aims to differentiate itself in a competitive market. By focusing on specific service offerings and leveraging data-driven insights through Fenix Commerce, OnTrac seeks to gain a competitive edge and cater to evolving customer needs in the express delivery sector. The collaboration highlights OnTrac's commitment to innovation and customer-centricity.

01/08/2026 Logistics
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Streamlined Airline Receivables Boost Industry Profits IATA Report

Streamlined Airline Receivables Boost Industry Profits IATA Report

IATA E&F offers comprehensive outsourcing services designed to streamline aviation accounts receivable management, improve billing accuracy, enhance financial controls, and contribute to sustainable profitability. Through efficient data management tools, expert billing specialists, and experienced debt collection teams, IATA E&F helps companies reduce risk, improve collection rates, and achieve reliable forecasting of their financial situation. It provides a robust solution for managing complex aviation receivables and optimizing cash flow.

12/30/2025 International Settlement
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Banco Central De Sao Tome Simplifies SWIFT Transfers

Banco Central De Sao Tome Simplifies SWIFT Transfers

This article provides a detailed explanation of the SWIFT/BIC code CSTPSTSTXXX for the Central Bank of Sao Tome and Principe (Banco Central de Sao Tome e Principe). It clarifies how to correctly use this code in international money transfers and outlines the additional bank information required to ensure successful cross-border remittances to this bank. The aim is to assist readers in smoothly completing international transfers to Banco Central de Sao Tome e Principe.

09/03/2025 International Settlement
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How to Register Your Kindle with an Amazon Account

How to Register Your Kindle with an Amazon Account

This article provides a detailed guide on how to register an Amazon account on Kindle, highlighting the numerous benefits of doing so. These advantages include access to a vast selection of e-books, affordable prices, ease of use, and portability. Registering a Kindle account is crucial for enjoying Amazon's extensive e-book resources and ultimately enhances the user's reading experience. It unlocks a world of literature and makes reading more accessible and convenient.

12/30/2025 Logistics Encyclopedia
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Kindle Users Required to Register Amazon Accounts

Kindle Users Required to Register Amazon Accounts

Kindle devices require registration with an Amazon account for use, as they share a common account with the Amazon platform. After registration, users can easily purchase and download e-books, enjoying services like cloud synchronization and personalized recommendations. Compared to physical books, Kindle e-books offer advantages in selection, price, and convenience. The seamless integration with the Amazon ecosystem makes acquiring and managing digital books straightforward and efficient, enhancing the overall reading experience.

12/30/2025 Logistics Encyclopedia
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