Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Tiktok Partners With Talkshoplive to Expand US Live Shopping

Tiktok Partners With Talkshoplive to Expand US Live Shopping

TikTok is planning to re-enter the North American live shopping market through a partnership with TalkShopLive. Despite facing significant challenges, TikTok remains optimistic about the potential of live commerce. This move signifies TikTok's continued interest in leveraging the power of live streaming for e-commerce, even after previous attempts faced obstacles. The collaboration with TalkShopLive aims to provide a more seamless and engaging shopping experience for users in North America, potentially unlocking new revenue streams for both platforms.

12/30/2025 Logistics Industry Insights
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Airlines Adopt Shopping Data for Dynamic Pricing in 2025

Airlines Adopt Shopping Data for Dynamic Pricing in 2025

Airlines are leveraging shopping data to implement dynamic pricing strategies and increase revenue. This approach allows for more flexible and responsive pricing based on real-time demand and customer behavior. However, this strategy presents challenges related to data security and operational complexity. Ensuring the privacy and protection of sensitive shopping data is crucial, as is managing the infrastructure and processes required for dynamic pricing models to function effectively. Successfully navigating these challenges is essential for airlines to fully realize the benefits of dynamic pricing.

04/07/2025 Logistics Industry Insights
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US Package Forwarding to China A Crossborder Shopping Guide

US Package Forwarding to China A Crossborder Shopping Guide

This article provides a detailed guide to the entire process of overseas shipping from the US to China. It covers various aspects, including choosing a forwarding company, account registration, placing orders, package warehousing and declaration, selecting shipping methods, paying customs duties, package tracking, and handling customs detention. The aim is to offer comprehensive guidance for beginners in overseas shopping, helping them easily achieve cross-border shopping.

01/23/2026 Logistics Encyclopedia
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Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

Youtube Shopping Launches in Philippines Boosting SE Asia Ecommerce

YouTube Shopping has officially launched in the Philippines, deepening its partnership with Shopee to cover six Southeast Asian countries. This reconstructs the 'content-to-consumption' link, bringing multiple values to consumers, creators, and brands. Creators can monetize through product tagging and brand collaborations, while brands can precisely reach their target audience. The Southeast Asian video commerce market possesses significant potential and is reshaping the regional retail landscape. This move aims to capitalize on the growing trend of online shopping through video content in the region.

01/27/2026 Logistics Industry Insights
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Shanghais Yangshan Port Streamlines Goods Return Clearance

Shanghais Yangshan Port Streamlines Goods Return Clearance

This article provides an in-depth analysis of key aspects of returned goods clearance, focusing on import returns through Yangshan Port. It details the trade modes involved, required documents, customs clearance procedures, and important considerations. The importance of choosing a professional agent is emphasized, and key points for evaluating potential agents are provided. This aims to offer readers a comprehensive guide to import return agents at Yangshan Port, helping you efficiently complete the return process.

02/06/2025 Customs Knowledge
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New Guidelines Streamline Dangerous Goods Shipping Declarations

New Guidelines Streamline Dangerous Goods Shipping Declarations

This article provides a comprehensive interpretation of Dangerous Goods Limited Quantity (LQ) declaration, covering its concept, scope of application, operational procedures, and precautions. It helps you easily handle dangerous goods sea freight exports. By understanding the advantages and risks of LQ declaration, you can avoid unnecessary troubles and losses, ensuring the safe and compliant export of your goods. It emphasizes the importance of adhering to export compliance regulations when shipping hazardous materials.

08/21/2025 Logistics Encyclopedia
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Guide to Understanding Import Goods Release Notices

Guide to Understanding Import Goods Release Notices

This article explains the crucial role of the “Import Cargo Release Notice,” emphasizing the importance of verifying the information on the notice. It also reminds readers of the necessary documents to prepare for cargo pickup. This guide aims to help you smoothly complete the import cargo release process and avoid unnecessary delays. By understanding the requirements and preparing accordingly, importers can streamline the process and ensure timely access to their goods.

08/21/2025 Document Interpretation
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Streamlining Bonded Goods Declarations for Trade Efficiency

Streamlining Bonded Goods Declarations for Trade Efficiency

This article introduces the importance of the manifest for goods under bond and temporary import/export, emphasizing its role as the basis for customs supervision. It briefly outlines the relevant procedures for customs declaration and inspection of temporarily imported goods. The article suggests seeking professional customs brokerage services to improve customs clearance efficiency.

08/21/2025 Document Interpretation
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