Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Chinas PVC Export Policy Shift Boosts TPE and Advanced Plastics Demand

Chinas PVC Export Policy Shift Boosts TPE and Advanced Plastics Demand

The cancellation of PVC export tax rebates in China is accelerating industry reshuffling and environmental transformation. TPE, with its environmental advantages, is seeing substitution opportunities in toys, automotive, and medical fields. Breakthroughs in domestic SEBS technology are reducing costs. Upgrading toughening systems for daily-use plastics, SBS, POE, and SEBS have become core options. Companies should seize these opportunities, accelerate formula iteration and process upgrades, focus on niche markets, and achieve sustainable development. This shift presents both challenges and prospects for businesses adapting to the evolving landscape.

01/26/2026 Logistics Industry Insights
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North American Class 8 Truck Orders Drop Sharply Amid Demand Shift

North American Class 8 Truck Orders Drop Sharply Amid Demand Shift

North American Class 8 truck orders experienced a significant decline in November, raising concerns about demand exhaustion and a potential market turning point. This analysis examines the order data, expert interpretations, influencing factors, and future outlook. It also provides insights for the Chinese truck industry, emphasizing the importance of monitoring macroeconomic conditions, enhancing product competitiveness, embracing technological innovation, and strengthening risk management. The report aims to help Chinese manufacturers navigate the evolving global market landscape.

01/28/2026 Logistics
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UPS Cuts Amazon Deliveries by Half Amid Profit Focus

UPS Cuts Amazon Deliveries by Half Amid Profit Focus

UPS announced a strategic shift, planning to significantly reduce delivery volumes for Amazon by 2026, aiming to improve profitability and optimize its customer base. This move may put pressure on UPS's short-term performance but is expected to enhance its long-term market competitiveness. Simultaneously, Amazon faces a transportation gap, requiring a reassessment of its logistics strategy. The market is closely watching UPS's transformation prospects and the future collaborative relationship between the two companies. This strategic realignment signals a significant shift in the e-commerce logistics landscape.

12/30/2025 Logistics Industry Insights
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Gome Relaunches App Pivots to Livestreaming Ecommerce

Gome Relaunches App Pivots to Livestreaming Ecommerce

Gome APP's rebranding signals a shift away from entertainment-focused retail, returning to its traditional brand image. The company is betting on live streaming e-commerce, establishing an MCN department to cultivate hosts. Whether this strategy can succeed in a highly competitive market and restore Gome's past glory remains to be seen. Facing challenges such as traffic scarcity, content innovation, and online-offline integration, Gome's transformation is fraught with both opportunities and difficulties. The success of this strategic shift is crucial for the company's future.

01/06/2026 Logistics Industry Insights
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Chinas EV Firms Face Challenges in Global Expansion

Chinas EV Firms Face Challenges in Global Expansion

China's new energy vehicle industry is at a pivotal moment of globalization. Despite facing international market fluctuations, geopolitical challenges, and strategic weaknesses, the overseas expansion of the industrial chain and the global DNA of emerging companies provide significant potential. Chinese automakers need to shift from export-oriented approaches to direct investment, strengthen inter-company cooperation, and focus on cultivating international management talent to achieve long-term development in the global market. This requires a strategic shift towards a more integrated and collaborative international presence.

02/03/2026 Logistics Industry Insights
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AI Transforms SEO Forcing Trade Firms to Adapt

AI Transforms SEO Forcing Trade Firms to Adapt

The Tailwind Labs layoff highlights AI's disruption of traditional traffic models. Foreign Trade SEO must shift from ranking pursuit to winning AI favor. This involves optimizing content, engaging with AI platforms, building brand influence, and leveraging data-driven optimization for continuous improvement. To remain competitive in the AI era, a proactive and adaptive SEO strategy is crucial, focusing on understanding and catering to AI algorithms and user expectations shaped by AI-driven experiences. This shift ensures long-term visibility and success in the evolving digital landscape.

02/05/2026 Logistics Industry Insights
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Fedex USPS Face Deadline on Key Shipping Contract Renewal

Fedex USPS Face Deadline on Key Shipping Contract Renewal

FedEx and USPS are negotiating the renewal of their decade-long partnership agreement. USPS's strategic shift towards ground transportation for more packages, away from air, is impacting FedEx Express's profitability. FedEx is responding with its “DRIVE” program to improve operational efficiency. The outcome of these negotiations will significantly influence the future development of both companies and reshape the landscape of the logistics industry. The shift in USPS's strategy presents a challenge to FedEx, requiring them to adapt and optimize their operations to maintain competitiveness.

01/15/2026 Logistics Industry Insights
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US Services Sector Growth Fuels Economic Optimism

US Services Sector Growth Fuels Economic Optimism

US non-manufacturing showed strong performance in February, with the NMI reaching a multi-year high. Core indicators such as business activity, new orders, and employment all experienced growth. Optimism was widespread across most industries, although real estate and information sectors contracted. Experts attribute the resilience of non-manufacturing to its diversification but warn of global economic risks. The future economic direction remains to be seen.

01/28/2026 Logistics Industry Insights
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US Services Sector Growth Slows but Remains Resilient in May

US Services Sector Growth Slows but Remains Resilient in May

The ISM report indicates continued expansion in US non-manufacturing activity in May. The NMI registered 56.9, slightly below the previous month but still above the 12-month average. The employment index showed significant growth, with businesses generally optimistic. However, a decline in the new orders index and labor shortages remain concerns. Overall, the non-manufacturing sector provides important support for US economic growth.

01/28/2026 Logistics Industry Insights
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