Ecommerce Brands Optimize CPM CPC for Global Ad Success

Ecommerce Brands Optimize CPM CPC for Global Ad Success

This paper delves into CPM and CPC, two core billing methods in cross-border e-commerce internet advertising. It elaborates on the internet advertising process, key terminologies, and provides in-depth analysis of the CPM and CPC formulas. The study emphasizes the importance of flexibly applying these two billing models based on business objectives and market conditions. This helps cross-border e-commerce achieve sustainable growth in overseas markets by optimizing advertising spend and maximizing ROI through informed selection of CPM or CPC strategies.

02/03/2026 Customs Knowledge
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Wireless Charger Patent Dispute Seizes 81 Ecommerce Stores Assets

Wireless Charger Patent Dispute Seizes 81 Ecommerce Stores Assets

Shenzhen Shangxing Technology Co., Ltd. initiated patent enforcement in the United States regarding its wireless charger, resulting in a Temporary Restraining Order (TRO) freezing 81 cross-border e-commerce stores. The patents involved include an invention patent for a foldable wireless charger and multiple design patents. Cross-border sellers are advised to immediately conduct self-inspections, remove potentially infringing products, and seek legal advice to proactively address potential litigation risks. This action highlights the importance of due diligence and IP protection in the global e-commerce market.

02/03/2026 Customs Knowledge
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Major Carriers Compete for Chinaeurope Shipping Dominance

Major Carriers Compete for Chinaeurope Shipping Dominance

This paper provides an in-depth analysis of the China-Europe sea freight market, highlighting major listed shipping companies such as COSCO SHIPPING Holdings and OOCL. It elaborates on diversified shipping services including FCL, LCL, and Ro-Ro. The paper also explores the interplay between leasing and self-owned operation models in shipping companies, as well as the impact of digital transformation and sustainable development on the industry. Finally, it briefly analyzes the factors influencing the transit time and costs of China-Europe sea freight.

02/03/2026 Logistics
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US Shipping Delays Drive Up Global Trade Costs

US Shipping Delays Drive Up Global Trade Costs

The US maritime shipping market is facing a double whammy of delays and rising prices. Factors such as pandemic-induced port congestion, labor shortages, surging demand, container shortages, insufficient capacity, rising fuel costs, and cargo backlogs have collectively driven up ocean freight costs, straining the global trade chain. Container shipping rates from the US to China and Europe have increased 3-4 times since 2020, and delays have not yet been fully resolved. The situation continues to put pressure on businesses and consumers alike.

02/03/2026 Logistics Industry Insights
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Jiangsu Ecommerce Sellers Adapt to Russias Shipping Challenges

Jiangsu Ecommerce Sellers Adapt to Russias Shipping Challenges

This article addresses the logistics paralysis in Russia during the Double Eleven shopping festival and provides Jiangsu cross-border e-commerce sellers with advice on selecting high-quality Russian DDP (Delivered Duty Paid) shipping lines. It emphasizes the importance of professional qualifications, timeliness, price, and service quality. Furthermore, it proposes strategies to avoid logistics pitfalls, helping businesses succeed in the Russian market. The guide aims to equip sellers with the knowledge to navigate the complexities of Russian logistics and ensure smooth delivery of goods to their customers.

02/03/2026 Logistics
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Germany Tightens Ecommerce Compliance Rules for Foreign Firms

Germany Tightens Ecommerce Compliance Rules for Foreign Firms

This article provides an in-depth analysis of the key issues faced by cross-border e-commerce sellers when registering a company in Germany, including the selection of a compliant registered address, the application process for a German tax ID, and accounting and tax reporting considerations. It emphasizes the importance of a genuine and valid registered address and details how to choose a compliant address, apply for a tax ID, and manage finances. The aim is to help sellers successfully enter the German market.

02/03/2026 Customs Knowledge
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EU Tightens Metal Import Rules Mandates MTC Certification

EU Tightens Metal Import Rules Mandates MTC Certification

The EU has imposed new sanctions on Russian metal exports, requiring metal products exported to the EU to provide MTC certificates or related proof to verify that the raw materials are not of Russian origin. European sellers need to review their supply chains, apply for MTC certificates, prepare alternative documentation, and closely monitor changes in EU policies to ensure compliant operations and smooth customs clearance. This involves understanding the new regulations and proactively adapting business practices to avoid disruptions and maintain access to the European market.

02/03/2026 Customs Knowledge
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Vietnam Business Guide Key Insights for Due Diligence

Vietnam Business Guide Key Insights for Due Diligence

This article provides an in-depth guide to accessing Vietnam company information, covering corporate reports, individual data, and customized services. It helps you accurately assess business risks and seize investment opportunities, ultimately enabling you to succeed in the Vietnamese market. Learn how to effectively research companies, identify potential red flags, and make informed decisions. The guide emphasizes practical strategies for navigating the local business landscape and leveraging available resources to gain a competitive edge. This resource is essential for anyone considering investing or doing business in Vietnam.

02/03/2026 Customs Knowledge
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LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads is the official advertising platform launched by LINE, covering markets such as Japan, Taiwan, and Thailand. It boasts a high penetration user base and diverse ad formats. Through precise targeting and a comprehensive advertising management platform, LINE Ads helps cross-border e-commerce businesses and brands efficiently reach their target audience, build brand awareness, and achieve sales growth. It provides tools for effective campaign management and performance tracking, making it a valuable resource for businesses looking to expand their reach in the Asian market.

02/03/2026 Logistics Industry Insights
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Meituan Revives Group Buying Competition with Summer Push

Meituan Revives Group Buying Competition with Summer Push

Meituan Select has launched a "Summer Campaign" to return to a growth trajectory, aiming to seize opportunities arising from competitors' strategic retrenchment and solidify its market position. Community group buying is reverting to its retail essence, with lower-tier markets becoming new growth drivers. Wang Xing's long-term investment in community group buying indicates a shift towards refinement, specialization, and integration with more new retail formats in the industry. The focus is on operational efficiency and supply chain optimization to achieve sustainable growth in the evolving landscape.

02/03/2026 Logistics Industry Insights
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