Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon's broad match rule changes in advertising potentially impact seller ACOS. This article analyzes the differences between the old and new rules, reveals the impact, and provides strategies such as negative keywords, optimized keyword structure, and effective use of modifiers. It also explores Amazon's traffic challenges and future prospects, emphasizing the need for sellers to embrace change and strive for excellence. Sellers need to adapt to the changes to maintain and improve their ACOS in the long run.

01/04/2026 Logistics Industry Insights
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Ecommerce SEO Guide Managing URL Changes Effectively

Ecommerce SEO Guide Managing URL Changes Effectively

Modifying URLs can impact Google SEO, but is sometimes necessary for optimization. Proceed with caution and develop a plan to mitigate risks. Implement 301 redirects to guide users and search engines to the new URLs. Update internal and external links to reflect the changes. Monitor your website's performance and rankings closely after the URL modifications. By taking these steps, you can minimize the negative impact on SEO and potentially improve your website's overall performance and search visibility.

01/07/2026 Logistics Encyclopedia
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UPS Revises Strategy Over Tariffs Market Volatility

UPS Revises Strategy Over Tariffs Market Volatility

UPS is adjusting its strategy to address challenges posed by tariffs and market uncertainties. The company is enhancing its competitiveness through cost reductions, decreasing reliance on Amazon, and launching new services. These efforts aim to regain market confidence and explore new growth opportunities in a complex environment.

08/06/2025 Logistics
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Uschina Trade Talks May Affect Tariffs Consumer Prices

Uschina Trade Talks May Affect Tariffs Consumer Prices

U.S.-China trade negotiations will be extended by 90 days, leaving the market in ongoing uncertainty. With the EU accepting a 15% tariff, both merchants and consumers will bear the costs, potentially leading to price increases for goods, affecting consumer choices and business hiring. The tariff policy will profoundly influence the domestic market and the international trade landscape.

08/07/2025 Logistics
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US Class 8 Truck Orders Drop Sharply Amid Market Worries

US Class 8 Truck Orders Drop Sharply Amid Market Worries

US Class 8 truck orders plummeted in June, hitting a multi-year low. This sharp decline is attributed to several factors, including tariffs, economic uncertainty, and environmental regulations. The market is weakening, and companies need to closely monitor market trends, optimize product structures, and embrace technological innovation to meet challenges and seize opportunities. The downturn highlights the sensitivity of the trucking industry to broader economic pressures and policy changes.

11/03/2025 Logistics Industry Insights
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Kuehnenagel Reports Air Freight Growth Amid Trade Tensions

Kuehnenagel Reports Air Freight Growth Amid Trade Tensions

Despite global trade frictions, Kuehne+Nagel (K+N) experienced growth in air freight bookings. K+N leveraged keen market insights, diversified business strategies, strong expertise, and continuous innovation to capitalize on air freight opportunities. They achieved significant advantages in high-value sectors like semiconductors and perishables, offsetting declines in ocean freight and uncertainties caused by tariffs. This resulted in robust performance and demonstrated resilience in a challenging market environment.

12/30/2025 Logistics
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