Ecommerce Sellers Face Rising IP Enforcement Over Sneakers Games

Ecommerce Sellers Face Rising IP Enforcement Over Sneakers Games

Recently, brands like Sneaker Shields and Assassin's Creed have initiated large-scale rights protection actions, resulting in the freezing of hundreds of cross-border e-commerce stores. This article provides a detailed analysis of these infringement cases, covering brand information, rights protection dynamics, types of infringement, and corresponding recommendations. It aims to remind sellers to strengthen their awareness of intellectual property, avoid trademark and copyright infringement, and achieve compliant operation. By understanding the risks and implementing preventative measures, sellers can protect their businesses and ensure long-term success in the competitive cross-border market.

01/16/2026 Customs Knowledge
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Amazons Ad Strategy Boosts Sales and Profits

Amazons Ad Strategy Boosts Sales and Profits

This paper proposes a refined advertising strategy for low-priced standard products on Amazon. Analyzing the current market situation, it emphasizes high conversion rates and price sensitivity. The recommendation is to implement phased advertising campaigns, including rapid scaling, refined targeting, and multi-variant synergistic operations. The importance of dominating broad keywords is also highlighted. Different strategies are provided based on budget size, helping sellers achieve both sales and profit growth. This approach aims to optimize ad spend and maximize ROI for sellers in the competitive low-priced product category.

01/16/2026 Logistics Industry Insights
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Purple Innovation Struggles to Recover After Private Equity Shift

Purple Innovation Struggles to Recover After Private Equity Shift

Purple, a once-celebrated DTC brand that disrupted the mattress industry with innovative technology, is now struggling with losses and facing privatization. Its rapid growth was fueled by technological innovation, the DTC model, and online-offline integration. However, low competitive barriers and the impact of the pandemic have led to declining performance. Whether Purple can save itself through acquisitions like Intellibed and continue its innovative mattress journey remains uncertain. The company's future hinges on its ability to adapt to the changing market landscape and regain its competitive edge.

01/16/2026 Logistics Industry Insights
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Amazons Tool Aims to Cut Returns Boost Efficiency

Amazons Tool Aims to Cut Returns Boost Efficiency

This article delves into the role of the Amazon Product Selection Compass in reducing return rates and optimizing product selection strategies. Through category analysis and data comparison, it helps sellers understand market trends, evaluate product potential, and provides practical product selection advice with case studies. It emphasizes the importance of data-driven, refined operations and the necessity of comprehensive analysis using other tools. The guide aims to empower sellers to make informed decisions and improve their overall performance on the Amazon platform by minimizing returns and maximizing profitability.

01/16/2026 Logistics Industry Insights
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Yuan Rebounds Easing Pressure on Crossborder Ecommerce

Yuan Rebounds Easing Pressure on Crossborder Ecommerce

This paper analyzes the recent sharp fluctuations in the RMB exchange rate, discusses the central bank's measures to stabilize the exchange rate, and deeply analyzes the impact of exchange rate fluctuations on the cross-border e-commerce industry. The article points out that RMB exchange rate fluctuations bring both challenges and opportunities. Companies should pay close attention to market dynamics, flexibly adjust their business strategies, and effectively manage exchange rate risks. This includes strategies for hedging and pricing to mitigate potential losses and capitalize on favorable exchange rate movements.

01/16/2026 Exchange Rate Query
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UK Consumers Shift Focus to Energy Efficiency Essentials

UK Consumers Shift Focus to Energy Efficiency Essentials

Driven by the energy crisis and inflation, UK consumers are shifting their spending towards warm clothing, energy-efficient appliances, and essential goods. Retail data shows a surge in sales of these products, but overall retail growth is offset by inflation. Cross-border e-commerce businesses need to pay attention to these market changes, adjust their product structures, and optimize their supply chains to meet the challenges and seize the opportunities presented by the evolving UK consumer landscape. This includes focusing on value and adapting to the new priorities of British shoppers.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales With FBA Fulfillment

Amazon Sellers Boost Sales With FBA Fulfillment

This article provides an in-depth analysis of Amazon's Fulfillment by Amazon (FBA) service, explaining its definition, advantages, and suitable product types. It emphasizes how FBA helps sellers succeed in the e-commerce market by enhancing the shopping experience, optimizing inventory management, and expanding sales channels. The article also looks ahead to the future trends of FBA, including its intelligentization, personalization, and globalization. It highlights how FBA empowers sellers to streamline operations and reach a wider customer base, ultimately driving growth and profitability within the competitive online landscape.

01/16/2026 Logistics Encyclopedia
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Red Sea Crisis Fuels Global Shipping Supply Concerns

Red Sea Crisis Fuels Global Shipping Supply Concerns

The Red Sea crisis is causing shipping diversions, triggering a global supply chain reaction. Decreased container turnaround rates and increased panic buying in Europe and the US are contributing to potential container shortages. Currently, empty containers are stable in East and North China ports, with slight shortages of 40HC containers in some South China ports. Shipping companies and cargo owners need to monitor market dynamics, flexibly adjust transportation plans, and strengthen international cooperation to maintain global supply chain stability. The situation warrants close attention to mitigate potential disruptions.

01/16/2026 Logistics
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Lasership and Ontrac Merge to Compete in Ecommerce Delivery

Lasership and Ontrac Merge to Compete in Ecommerce Delivery

The merger of LaserShip and OnTrac aims to create a national e-commerce last-mile delivery network, challenging the UPS and FedEx duopoly. This consolidation faces challenges in network integration, brand positioning, and service expansion, but also presents opportunities to disrupt the monopoly, meet e-commerce demands, and improve service quality. This merger represents a significant attempt by regional carriers to break through and potentially reshape the US last-mile delivery market landscape. It aims to provide a more competitive alternative for online retailers seeking faster and more flexible delivery options.

01/15/2026 Logistics
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Brazil Adjusts Coffee Tariffs to Comply With EU Deforestation Rules

Brazil Adjusts Coffee Tariffs to Comply With EU Deforestation Rules

Brazil is adjusting its coffee industry tariffs to address the EU Deforestation Regulation (EUDR) and promote industry upgrading. This involves lowering import tariffs on compliance-related equipment, increasing export tax rebates for high-value-added products, and restricting the export of low-quality coffee beans. Brazil aims to strengthen its position in the EU market, deepen trade with China, and achieve sustainable development and high-value transformation of its coffee industry. The adjustments are designed to ensure EUDR compliance while simultaneously boosting the competitiveness and profitability of the Brazilian coffee sector.

01/15/2026 Customs Knowledge
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