Beginners Guide to Mastering Facebook Ads in 7 Steps

Beginners Guide to Mastering Facebook Ads in 7 Steps

This article details 7 key steps for successful Facebook ad campaigns, including setting up Business Manager, installing the Pixel code, creating audiences, creating campaigns, setting up ad sets, selecting ad creatives, and optimizing campaigns. This guide helps beginners quickly grasp the core techniques of Facebook advertising and improve ad performance. It covers essential aspects from initial setup to ongoing optimization, empowering users to effectively leverage Facebook's advertising platform to achieve their marketing goals.

01/04/2026 Logistics Encyclopedia
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Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy's key account manager, Yuki, will be live on January 8th to share strategies for improving independent website conversion rates. The session will cover multi-dimensional optimization techniques, including user experience, page design, and marketing strategies. With 18 years of experience in cross-border e-commerce, Shopyy is committed to providing merchants with full-chain services, helping cross-border e-commerce practitioners improve the operational efficiency of their independent websites and achieve business growth.

01/06/2026 Logistics Industry Insights
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Guide to CPC Strategies for Crossborder Ecommerce Growth

Guide to CPC Strategies for Crossborder Ecommerce Growth

This article delves into the importance of CPC (Cost Per Click) in cross-border e-commerce. It explains the calculation method and provides practical strategies such as keyword selection, ad copy optimization, and geographic targeting. The goal is to help sellers reduce advertising costs, improve ad performance and return on investment, and ultimately achieve business growth. By implementing these strategies, sellers can optimize their CPC campaigns for better efficiency and maximize their marketing budget.

01/23/2026 Logistics Encyclopedia
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Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
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Global Exporters How to Pick the Right Web Development Partner

Global Exporters How to Pick the Right Web Development Partner

This article provides an in-depth analysis of eight distinct types of foreign trade website building and promotion companies, including full-service digital marketing agencies, specialized foreign trade website development companies, SEO experts, SEM agencies, social media marketing firms, email marketing service providers, online brand PR companies, and content marketing agencies. The aim is to assist foreign trade enterprises in selecting the most suitable partners based on their needs and budget, developing effective international marketing strategies, and enhancing their brand's global competitiveness.

01/26/2026 Logistics Encyclopedia
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Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Data Reveals Topselling Products on Ozon Marketplace

Data Reveals Topselling Products on Ozon Marketplace

A must-read for OZON sellers! This article details the 'Popular Products' feature in the OZON backend, teaching you how to analyze bestselling product data for precise product selection and operational optimization to boost sales. Master data analysis secrets to succeed in the OZON marketplace. Learn how to leverage this tool to identify trending items, understand customer preferences, and make informed decisions about inventory and marketing strategies. Improve your product visibility and maximize your sales potential on OZON.

01/04/2026 Logistics Encyclopedia
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Ecommerce Growth Strategies for Global Markets

Ecommerce Growth Strategies for Global Markets

This article delves into three core strategies for promoting independent foreign trade websites: Search Engine Optimization (SEO), Social Media Marketing (SNS), and Google Ads. It provides a detailed analysis of their operational key points and practical techniques, aiming to help foreign trade enterprises effectively enhance brand awareness, attract potential customers, and ultimately stand out in the highly competitive overseas market. The focus is on actionable insights to improve online visibility and drive targeted traffic to the independent website.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Turn to Shortform Video for Sales Growth

Amazon Sellers Turn to Shortform Video for Sales Growth

This article delves into the value and application of Amazon product videos, providing practical production and optimization strategies. It aims to help Amazon sellers leverage short video marketing to increase product visibility, improve conversion rates, and succeed in a competitive market. Covering diverse application scenarios, production key points, distribution channels, and future trends of product videos, this article offers sellers a comprehensive practical guide. Learn how to effectively use video to showcase your product and drive sales on Amazon.

01/04/2026 Logistics Encyclopedia
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Bitly Short Links Boost Tiktok Traffic for Independent Sites

Bitly Short Links Boost Tiktok Traffic for Independent Sites

This article provides a detailed guide on using Bitly to create short links on TikTok and strategically incorporating them into your bio to drive traffic to your independent website. It covers the advantages of short links, how to use Bitly effectively, the requirements for adding links on TikTok, and data tracking and optimization strategies. This helps you improve your TikTok marketing performance by efficiently directing users to your desired destination and monitoring the effectiveness of your campaigns.

01/06/2026 Logistics Encyclopedia
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