marketing strategies News

Ebay Crossborder Ecommerce Guide for Beginners

This article provides a comprehensive operational guide for new eBay sellers. It covers key aspects such as platform rules, product selection strategies, title optimization, pricing and promotions, customer service, logistics management, and data analysis. The aim is to help sellers avoid risks, operate efficiently, and progress steadily in the cross-border e-commerce landscape. It serves as a beginner's guide to navigate the complexities of selling on eBay and establish a successful online business.

01/23/2026 Logistics Encyclopedia

Importers Face Rising Demurrage Costs Seek Solutions

This article delves into the common issue of demurrage in international trade, distinguishing it from detention fees. It details the calculation methods for demurrage and provides three effective strategies to avoid it. Furthermore, it clarifies the difference between port storage charges and demurrage, explaining the operational principles of the demurrage mechanism. The aim is to assist foreign trade enterprises in effectively controlling costs and improving profitability by understanding and managing these charges.

01/23/2026 Logistics Encyclopedia

Microinfluencers Monetize Local Content on Xiaohongshu

This article delves into strategies for low-follower Xiaohongshu accounts to achieve high monetization, emphasizing the importance of precise keyword placement and subtle content integration. By boosting local search ranking and building user trust, even with a limited follower base, accounts can effectively leverage local lifestyle traffic and generate substantial revenue. The key lies in understanding the platform's algorithm and tailoring content to resonate with local audiences, ultimately driving conversions and maximizing profitability.

01/23/2026 Logistics Industry Insights

Temus Home Goods Boom Lifts Crossborder Ecommerce Sellers

Temu's home goods category demonstrates significant potential in cross-border e-commerce. Order volume experienced substantial growth in Q3 2024, with strong demand for storage solutions, small kitchen appliances, and decorative lighting. The United States and Europe are key markets. Sellers should pay close attention to market trends and develop effective strategies to capitalize on growth opportunities. This category presents a promising avenue for expansion and increased sales within the competitive landscape of online retail.

01/23/2026 Logistics Industry Insights

Freight Index Shows Economic Slowdown As Shipments Drop

The August Cass Freight Index report reveals a continued decline in both freight volume and expenditures, mirroring the downturn observed in July. Analysts attribute this to factors such as weakened demand, inventory adjustments, and excess capacity, potentially signaling an impending economic downturn. Close monitoring of subsequent data is crucial for businesses to formulate effective operational strategies in response to these evolving economic conditions. This downturn highlights the importance of proactive planning in a volatile market.

01/20/2026 Logistics

Inefficient Packaging Raises Air Freight Costs

Retailers and manufacturers incur higher logistics costs, known as 'shipping air,' due to inefficient packaging. The increasing emphasis on dimensional weight in the logistics industry compels businesses to optimize their packaging strategies. By improving packaging design, selecting appropriate materials, and collaborating with logistics providers, companies can reduce costs, enhance efficiency, and achieve sustainable development. This proactive approach addresses the challenges posed by dimensional weight pricing and promotes a more streamlined and cost-effective supply chain.