IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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US Streamlines Export Declarations Via National Export System

US Streamlines Export Declarations Via National Export System

The National Export System (NES) is a mandatory electronic declaration system designed to streamline and expedite export declaration processes. Operating within the CHIEF system, it's tightly integrated with customs databases, enhancing the efficiency of data exchange and validation. Export businesses need to master the use of NES to improve export efficiency and compliance. It simplifies the process by allowing electronic submissions and reduces paperwork, leading to faster processing times and improved accuracy in export documentation.

01/05/2026 Logistics Encyclopedia
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Swiss Customs Funds WCO Talent Program to Strengthen Global Trade

Swiss Customs Funds WCO Talent Program to Strengthen Global Trade

Swiss Customs is committed to long-term support for the WCO Francophone Africa Scholarship Programme, annually funding participants to enhance their management skills and master WCO standards. This program cultivates customs management talents with an international perspective through training and study visits, contributing to the sustainable development of global trade. Many current Directors General of Customs have benefited from this program. Switzerland's support reflects the customs family's shared commitment to the organization's development.

12/30/2025 Customs Knowledge
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Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

Amazon Sellers Optimize ACOS to Cut Ad Costs in 2024

This article provides an in-depth analysis of Amazon ACOS (Advertising Cost of Sales), including its calculation formula, influencing factors, and optimization strategies. It aims to help sellers accurately measure advertising performance and improve profitability. The article details both classic and advanced ACOS calculation methods, analyzes key influencing factors such as product price, keyword selection, and Listing optimization. It also offers practical strategies and techniques to help you master Amazon advertising and achieve sales growth.

01/06/2026 Logistics Encyclopedia
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Automated Tiktok Livestreams Boost Ecommerce Sales

Automated Tiktok Livestreams Boost Ecommerce Sales

This article provides an in-depth analysis of TikTok automated live streaming, covering its operational model, advantages, disadvantages, practical techniques, and potential risks. It aims to help you master automated live streams and tap into overseas markets. The content includes preparation, operational procedures, diverse monetization methods, and a guide to avoiding common pitfalls. This comprehensive guide helps you navigate the world of automated TikTok live streaming and potentially profit from cross-border e-commerce opportunities.

01/06/2026 Logistics Industry Insights
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Alibabacoms B2B Live Streaming Gains Traction with workstation Live Model

Alibabacoms B2B Live Streaming Gains Traction with workstation Live Model

The emergence of the "Workstation Live Streaming" model on Alibaba.com presents new growth opportunities for B2B cross-border e-commerce. This paper delves into the value and significance of workstation live streaming. For cross-border live streaming beginners, it offers practical suggestions on aspects such as digital human applications, live streaming scheduling, precise traffic acquisition, and interactive engagement. The aim is to help businesses master B2B live streaming and achieve business growth.

01/05/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

This article delves into the underlying logic of Facebook promotion, analyzing its advantages from multiple perspectives such as user base, audience profiling, familiar social networking, and the power of female users. It also points out common promotion pitfalls. Furthermore, the article suggests that sellers expand to more overseas social marketing platforms to build brand awareness. By reading this, sellers can move away from 'hit-or-miss' promotions and master the true secrets to boosting sales.

01/05/2026 Logistics Industry Insights
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Amazon Introduces Virtual Bundles to Drive Sales Growth

Amazon Introduces Virtual Bundles to Drive Sales Growth

Amazon Virtual Bundles allow brand-registered sellers to combine multiple FBA products into a single listing for sale, without requiring physical packaging. This article provides an in-depth analysis of how they work, eligibility requirements, benefits, and setup steps, helping you master this powerful tool for boosting sales. It covers the key aspects of virtual bundles, enabling sellers to understand and leverage their potential to increase revenue and improve product visibility on the Amazon marketplace.

12/31/2025 Logistics Encyclopedia
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Beginners Guide to Using Chatgpt Effectively

Beginners Guide to Using Chatgpt Effectively

This article provides a comprehensive overview of ChatGPT's functionalities, including conversational interaction, model customization, experience sharing, natural language processing, language translation, text generation, automated responses, natural language generation, intelligent question answering, and language simulation. It aims to help beginners quickly get started, master ChatGPT usage techniques, and apply it to various practical scenarios, improving work efficiency and creativity. This serves as a guide for understanding and leveraging the power of ChatGPT in different applications.

12/31/2025 Logistics Encyclopedia
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Global Shipping Guide Streamlining Customs Clearance Processes

Global Shipping Guide Streamlining Customs Clearance Processes

This paper delves into the four core processes of international shipping: booking and preparing goods, loading and shipping, customs clearance upon arrival, and delivery. It elaborates on the key operational points and precautions for each stage, and compares the differences between FCL (Full Container Load) and LCL (Less than Container Load) shipping. The aim is to help businesses master the critical aspects of international shipping, optimize logistics costs, and improve operational efficiency.

01/15/2026 Logistics Encyclopedia
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