Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon Offers 1700 Ad Credits to Sellers in Seven Markets

Amazon is offering advertising vouchers, providing eligible sellers with up to $1400 in advertising benefits across seven marketplaces. Claiming the vouchers requires meeting specific criteria related to timing, ad setup, ASIN release date, and ad type. Sellers are advised to carefully select new products, precisely target their audience, and continuously optimize their campaigns to maximize the impact of the advertising vouchers and boost sales. This promotion is designed to help sellers effectively promote new products and drive growth on the Amazon platform.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Adopt Lateseason Tactics for Holiday Sales Surge

Amazon Sellers Adopt Lateseason Tactics for Holiday Sales Surge

Amazon Seller's Guide to Peak Season: Stabilize existing products, direct sales clearance, nurture new products during the peak season, expand the team, and prepare inventory in advance. Seize the opportunity in the final stages of the peak season, adjust strategies, and strive for good results at the end of the year for a fruitful year. Focus on optimizing listings, running targeted ads, and providing excellent customer service to maximize sales during this crucial period. Don't forget to analyze data to refine your approach.

01/16/2026 Logistics Industry Insights
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COO Guide Datadriven Supply Chain Efficiency Boost

COO Guide Datadriven Supply Chain Efficiency Boost

“Supply Chain Executives are Data Driven” aims to enhance the data analysis capabilities of supply chain professionals. Focusing on the two core areas of inventory and transportation, it unfolds from five dimensions: data analysis, model building, operational practice, algorithm application, and forecasting methods. Emphasizing the combination of theory and practice, it helps readers master data analysis thinking and operational logic, improve operational efficiency, and maximize corporate benefits. It provides practical insights and tools for leveraging data to optimize supply chain performance.

01/15/2026 Logistics Encyclopedia
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Ecommerce Warehouses Adopt Flexible Forklifts and Automation

Ecommerce Warehouses Adopt Flexible Forklifts and Automation

In the e-commerce era, warehouse operations face challenges including space constraints, labor shortages, and fluctuating order volumes. Innovative technologies like narrow aisle forklifts optimize space utilization, while flexible automation enhances picking speed and caters to personalized demands. Companies should carefully select automation solutions tailored to their specific business needs to achieve efficiency gains and cost optimization. The key is to find the right balance between automation and human labor to maximize productivity and adapt to the dynamic demands of e-commerce fulfillment.

01/19/2026 Warehousing
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Guide to Managing International Shipping Destination Charges

Guide to Managing International Shipping Destination Charges

This article provides an in-depth analysis of destination port charges in international sea freight, revealing common hidden costs and offering practical tips to mitigate risks. These include clarifying fee details, opting for all-inclusive pricing, confirming responsibility for charges, and selecting a direct agent or freight forwarder. By understanding these strategies, you can effectively control costs and maximize profits in your international shipping endeavors. It aims to empower businesses to navigate the complexities of destination port charges and avoid unnecessary expenses.

12/18/2025 Logistics Encyclopedia
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Ecommerce Sellers Adapt Logistics Strategies for Peak Season

Ecommerce Sellers Adapt Logistics Strategies for Peak Season

Peak season presents significant logistics challenges for cross-border e-commerce, especially for independent platform sellers. This article proposes four key strategies: optimizing the fulfillment process, selecting a professional freight forwarder, choosing the best logistics channels, and emphasizing customs clearance. These strategies help sellers overcome issues like warehousing delays and improve logistics efficiency and user experience, ultimately enabling them to succeed during the peak season. By proactively addressing these challenges, independent e-commerce businesses can maximize their sales and customer satisfaction.

01/19/2026 Logistics
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Walmart Marketplace Guide to Account Setup and Multiaccount Strategies

Walmart Marketplace Guide to Account Setup and Multiaccount Strategies

This article provides an in-depth analysis of the Walmart US marketplace onboarding process and account environment setup, offering sellers a practical guide. It emphasizes the importance of preparing necessary materials in advance, detailing the registration steps. Furthermore, it outlines strategies for building a secure account environment for multi-account operations, helping sellers mitigate risks and successfully launch their Walmart ventures. The guide aims to equip sellers with the knowledge needed to navigate the platform and maximize their earning potential.

01/19/2026 Logistics Encyclopedia
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Opinion Consumers Boost Crossborder Ecommerce Growth

Opinion Consumers Boost Crossborder Ecommerce Growth

This paper delves into the application of KOC (Key Opinion Consumer) marketing in cross-border e-commerce. It analyzes the differences between KOCs and KOLs, and proposes strategies for building private domain traffic using KOCs. The research highlights the authenticity and cost-effectiveness advantages of KOC marketing. It emphasizes the importance of selecting suitable KOCs, maintaining authenticity, and establishing long-term partnerships to maximize the effectiveness of KOC campaigns in driving traffic and sales within the cross-border e-commerce landscape.

01/22/2026 Logistics Industry Insights
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Chinajapan Shipping Costs Drop As Logistics Efficiency Rises

Chinajapan Shipping Costs Drop As Logistics Efficiency Rises

Struggling with high shipping costs between China and Japan? This article provides an in-depth analysis of the cost structure, advantages, and disadvantages of various transportation methods, including sea freight, air freight, and express delivery. We offer scenario-based selection advice and cost-saving tips to help you easily manage cross-border logistics and maximize cost-effectiveness. Learn how to choose the optimal shipping solution for your specific needs and budget, ensuring efficient and affordable transportation between China and Japan.

01/23/2026 Logistics
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