Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Dutch Aviation Sector Urges Policy Reforms for Growth

Dutch Aviation Sector Urges Policy Reforms for Growth

The Dutch air transport industry significantly contributes to the economy but faces competitive pressures. This report highlights priorities such as Schiphol Airport expansion, airport charges and investments, and the National Airspace Strategy. It recommends clarifying the maximum number of aircraft movements, promoting CORSIA, and maintaining EU slot allocation rules to enhance industry competitiveness and foster sustainable economic development. These policy recommendations aim to strengthen the Dutch aviation sector's position in the global market and ensure its continued contribution to the national economy while addressing environmental concerns.

01/20/2026 Logistics Industry Insights
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Chinas Prepared Food Exports Grow Amid Domestic Scrutiny

Chinas Prepared Food Exports Grow Amid Domestic Scrutiny

China's pre-prepared food export is entering a golden age. Zibo's success in South Korea exemplifies precise market positioning and product innovation. A complete industrial chain layout, geographical advantages, and localized integration are key. The Middle East market holds significant potential, with technology and product innovation driving future growth. Companies should strengthen market research, technological innovation, and brand building to seize opportunities, address challenges, and secure a position in the global market. This includes understanding cultural preferences and adapting products accordingly for maximum impact and sustained growth.

01/28/2026 Logistics Industry Insights
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Dominica Measures Social Impact of Datadriven Service Day

Dominica Measures Social Impact of Datadriven Service Day

Dominica Community Service Day enhances residents' quality of life and promotes social harmony through volunteering, community events, and educational outreach. This paper, from a data analyst's perspective, quantifies its social capital, human capital, environmental impact, and economic benefits. It proposes data-driven strategies to optimize the event, aiming to enhance its value and collectively build a better community. The analysis focuses on leveraging data insights to improve the effectiveness and reach of the community service day, ensuring maximum positive impact on the local environment and society.

02/03/2026 Customs Knowledge
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Guide to Selecting the Best Pinterest Ad Agency

Guide to Selecting the Best Pinterest Ad Agency

This article delves into the crucial factors for selecting a Pinterest advertising agency, including experience, reputation, data analysis skills, and communication & collaboration abilities. It emphasizes the significant impact of choosing the right agency on advertising performance and ROI. The article outlines the core competencies that an excellent agency should possess, aiming to help businesses achieve success in Pinterest marketing. It provides guidance on evaluating potential agencies based on their proven track record, analytical capabilities, and ability to effectively manage and optimize Pinterest campaigns for maximum impact.

02/05/2026 Logistics Industry Insights
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San Julin Emerges As Key Maritime Hub in South America

San Julin Emerges As Key Maritime Hub in South America

Puerto San Julián is a barge port located on the Atlantic coast in southern Argentina, identified by its ARULA code. The port has a maximum draft of 8.8 meters and a tidal range of 8.5 meters. It offers basic services such as ship repair and medical assistance, but lacks supplies like fuel and fresh water. Vessels need to wait for high tide to enter the port, and loading/unloading relies on shipboard equipment. Despite its limited facilities, it remains an important node on the South American east coast shipping route.

09/29/2025 Port Encyclopedia
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Strategies to Optimize Merchandise Processing Fees for Cost Savings

Strategies to Optimize Merchandise Processing Fees for Cost Savings

This paper provides an in-depth analysis of Merchandise Processing Fee (MPF) consolidation strategies and highlights its potential for reducing import costs. By consolidating multiple entries into a single one, companies can reach the MPF maximum limit faster, avoiding repetitive payments. The article details the advantages, risks, and operational conditions of MPF consolidation. It also compares it with Free Trade Zones (FTZ), offering practical operational guidelines and future trend perspectives for importers. The focus is on optimizing customs clearance and minimizing overall import expenses through strategic MPF management.

11/03/2025 Customs Knowledge
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Amazon Sellers Use Tiktok Strategies to Boost Traffic

Amazon Sellers Use Tiktok Strategies to Boost Traffic

Amazon sellers looking to leverage TikTok for efficient traffic generation? This article offers four key strategies: precisely defining user personas, creating a high-quality official account, leveraging KOL (Key Opinion Leader) influencer marketing, and precisely targeting TikTok ads. By mastering these techniques, you can effectively convert TikTok traffic into Amazon store sales. Learn how to identify your ideal customer on TikTok, create engaging content, partner with relevant influencers, and optimize your ad campaigns for maximum ROI. Ultimately, drive targeted traffic and boost your Amazon sales through strategic TikTok utilization.

01/04/2026 Logistics Industry Insights
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Amazon DSP Offers Exclusive Ad Placements for Brand Growth

Amazon DSP Offers Exclusive Ad Placements for Brand Growth

Amazon DSP leverages its owned and operated websites and apps, such as IMDb and Twitch, to offer exclusive ad placements and precise audience targeting, ultimately contributing to brand growth. By utilizing Amazon's vast first-party data and sophisticated algorithms, advertisers can effectively reach their desired customer segments and optimize their campaigns for maximum impact. This programmatic approach allows for efficient and data-driven advertising, leading to improved brand awareness, engagement, and ultimately, increased sales. Amazon DSP empowers brands to connect with consumers in a relevant and impactful way.

01/05/2026 Logistics Encyclopedia
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Google Ranking Drops How to Diagnose and Recover

Google Ranking Drops How to Diagnose and Recover

Website ranking drops can stem from algorithm updates, competition, technical issues, or content problems. Diagnosis is crucial, involving identifying the root cause. Solutions include cleaning up bad backlinks, optimizing existing content, fixing technical errors, and submitting a reconsideration request to Google if penalized. Regular site audits are essential to monitor performance and identify potential issues early. Furthermore, consider seasonal trends and focus on long-tail keywords to maintain and improve search engine visibility.

01/05/2026 Logistics Encyclopedia
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