US Halloween Boom Fuels Crossborder Ecommerce Growth

US Halloween Boom Fuels Crossborder Ecommerce Growth

US Halloween spending is projected to exceed $13.1 billion, with per capita spending reaching a new high. Decorations, costumes, and candy are the main consumer categories, with pet costumes emerging as a new growth area. Cross-border e-commerce businesses should focus on product selection, marketing strategies, and logistics, leveraging the advantages of overseas warehouses to capitalize on Halloween opportunities and achieve sales growth. This year presents a significant opportunity for businesses to tap into this lucrative market.

01/30/2026 Logistics Industry Insights
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Shopify Sellers Advised to Optimize SEO for Higher Rankings

Shopify Sellers Advised to Optimize SEO for Higher Rankings

This article delves into the importance of Shopify store ranking, revealing key factors influencing it. It provides practical SEO strategies, including keyword research and implementation, website structure optimization, speed optimization, and content marketing. The aim is to help merchants improve their store's visibility in search engines, attract more traffic and customers, and ultimately achieve sales growth and brand enhancement. The strategies focus on optimizing the store to be easily found and appealing to potential buyers through search engine results.

01/30/2026 Logistics Encyclopedia
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Tiktok Shop Expands in Southeast Asias Baby and Mother Market

Tiktok Shop Expands in Southeast Asias Baby and Mother Market

The Southeast Asian maternity and baby market holds significant potential, but differences in economy, internet access, and consumption habits must be considered. Focusing on niche markets and localized operations are crucial for success. Understanding local preferences and adapting marketing strategies accordingly will be key to capturing market share in this diverse region. Building trust with consumers through authentic engagement and reliable product sourcing is also essential. Leveraging platforms like TikTok Shop can provide valuable reach and engagement opportunities.

01/30/2026 Logistics Industry Insights
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Gloda Launches Fulfillment Rate Tool for Tiktok Sellers

Gloda Launches Fulfillment Rate Tool for Tiktok Sellers

Gloda's new 'Fulfillment Rate' feature quantifies a creator's execution and cooperation, helping brands select TikTok creators more precisely, reduce collaboration risks, and improve content launch efficiency and sales conversion rates. This feature offers fulfillment rate filtering, horizontal comparison, and historical record viewing tools, empowering merchants to achieve data-driven creator selection and boost TikTok business growth. By providing a clear metric of reliability, brands can optimize their influencer marketing campaigns and achieve better ROI on the TikTok platform.

01/30/2026 Logistics Industry Insights
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Crossborder Ecommerce Growth Faces Hype and Challenges

Crossborder Ecommerce Growth Faces Hype and Challenges

The viral story of the 'Yale Girl' in cross-border e-commerce exposes the prevalence of 'false success' cases in the industry. Be wary of marketing that emphasizes high education and quick wins, recognizing that there are no shortcuts to overseas expansion. True competitive advantages lie in strong supply chains, healthy cash flow, and effective team execution. Only by being grounded and practical can businesses find a blue ocean within the red ocean of cross-border e-commerce.

02/03/2026 Logistics Industry Insights
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Amazon US Sellers Guide Strategies for Product Growth

Amazon US Sellers Guide Strategies for Product Growth

This article delves into product selection strategies and operational key points for Amazon US, emphasizing the importance of market research and proposing strategies for precise product positioning and differentiated competition. It also details operational considerations for Amazon US, including compliant registration, product quality, logistics, customer service, and marketing. The aim is to help sellers succeed in the competitive marketplace by providing practical insights and actionable strategies for optimizing their Amazon US presence and achieving sustainable growth.

02/02/2026 Logistics Encyclopedia
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Amazon Hosts Ecommerce Export Event in Quanzhou

Amazon Hosts Ecommerce Export Event in Quanzhou

The "Amazon Brand Globalization Growth Camp (Quanzhou Station)" event will be held on August 7th, focusing on key aspects such as brand marketing, compliant operations, advertising optimization, and private domain traffic. Amazon official instructors, lawyers, and logistics experts will provide practical guidance to Quanzhou sellers, helping brands achieve sustainable growth on the Amazon platform. The event aims to equip sellers with the knowledge and strategies needed to navigate the complexities of the Amazon marketplace and build successful global brands.

02/03/2026 Logistics Industry Insights
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Lotte China Tourism Group Eye Postpandemic Dutyfree Growth

Lotte China Tourism Group Eye Postpandemic Dutyfree Growth

Executives from Lotte Duty Free and China Tourism Group Duty Free Corporation (CTG Duty Free) met to revitalize the duty-free industry and prepare for increased Chinese tourists as Sino-Korean relations improve. Both companies shared operational expertise and discussed tourism cooperation. Lotte is proactively planning marketing campaigns to capitalize on the market benefits of visa-free policies. The meeting signals a collaborative effort to leverage the anticipated growth in Chinese tourism within the duty-free sector.

02/03/2026 Logistics Industry Insights
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Ozon Taps VK Data to Boost Russian Ecommerce Growth

Ozon Taps VK Data to Boost Russian Ecommerce Growth

Cross-border e-commerce columnist Lao Xu shares his unique insights on Ozon operations, emphasizing the importance of VK product selection. He also shares his thoughts on operations and investment. He believes that by analyzing VK user behavior, sellers can more accurately grasp the needs of the Russian market, helping them successfully tap into its potential. This approach allows for more targeted product selection and marketing strategies, leading to increased sales and profitability on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Global Ecommerce Expansion Key Strategies for Success

Global Ecommerce Expansion Key Strategies for Success

This article provides a comprehensive analysis of operational strategies and practices for overseas independent websites. It offers detailed guidance for businesses, covering fundamental concepts, market analysis, website building, and the construction of payment and logistics systems. By focusing on precise market positioning, excellent user experience, and effective marketing strategies, this article aims to help businesses succeed in the international market. It outlines key steps and considerations for building and scaling a successful independent e-commerce presence globally.

02/03/2026 Logistics Industry Insights
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