Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
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Kwai Ads Bidding Strategy Boosts Latin American Ecommerce

Kwai Ads Bidding Strategy Boosts Latin American Ecommerce

This article provides an in-depth analysis of Kwai Ads' bidding mechanism, bidding types, and optimization strategies, offering a systematic guide for cross-border e-commerce sellers. It covers real-time bidding logic, a comparison between manual and optimized bidding methods, budget settings, key influencing factors, and practical recommendations. This guide aims to help you master Kwai Ads and improve your ROI in the Latin American market.

01/21/2026 Logistics Industry Insights
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Descartes Acquires Boxtop to Expand Logistics Network

Descartes Acquires Boxtop to Expand Logistics Network

Descartes' acquisition of BoxTop aims to empower the digital transformation of small and medium-sized logistics service providers (LSPs). By integrating BoxTop's freight management solutions with the Descartes Global Logistics Network, the acquisition enhances LSP operational efficiency and provides shippers with more efficient and transparent supply chain services. This acquisition represents a significant step in Descartes' strategic expansion and a key driver of digital transformation within the logistics industry.

01/15/2026 Logistics
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Transfix Goes Public Bolstering Datadriven Logistics Tech

Transfix Goes Public Bolstering Datadriven Logistics Tech

Transfix has successfully gone public through a merger with G Squared Ascend I Inc., valuing the company at an estimated $1.1 billion. This move will accelerate its innovation and growth in the logistics technology sector. By optimizing freight processes and providing solutions like TMS, FMS, and LTL, Transfix aims to create greater value for shippers and carriers, ultimately reshaping the logistics ecosystem. The company focuses on leveraging technology to improve efficiency and transparency in the freight industry.

01/19/2026 Logistics
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Rail Freight Market Faces Challenges and Opportunities FTR

Rail Freight Market Faces Challenges and Opportunities FTR

This analysis examines the US rail freight market, focusing on carload, intermodal transportation, the CN-KCS merger, Precision Scheduled Railroading (PSR), and policy impacts. The study highlights the need for rail companies to embrace innovation and transformation to effectively address the evolving challenges within the industry. Key areas of focus include adapting to changing market demands, optimizing operational efficiency, and navigating the regulatory landscape to maintain competitiveness and drive sustainable growth in the rail freight sector.

01/19/2026 Logistics Industry Insights
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Kavak Invests 130M in Middle East Used Car Market

Kavak Invests 130M in Middle East Used Car Market

Latin American unicorn Kavak is investing $130 million to enter the Middle Eastern used car market, starting with the UAE and Oman through a merger with local platform Carzaty. Kavak aims to reshape the Middle Eastern used car landscape through technological innovation and localized operations, providing consumers with a better buying and selling experience. The company plans to continue investing heavily over the next two years to build the largest used car business in the Gulf region.

01/06/2026 Logistics Industry Insights
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Fedex Acquires TNT Express for 48B to Boost Global Ecommerce

Fedex Acquires TNT Express for 48B to Boost Global Ecommerce

FedEx's $4.8 billion acquisition of TNT Express strengthens its position in the European market, expands its global network, and enhances its e-commerce logistics capabilities. This acquisition intensifies competition within the industry, pushing future logistics trends towards personalization, intelligence, and sustainability.

01/19/2026 Logistics
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Fedex Buys Routesmart to Boost Delivery Efficiency

Fedex Buys Routesmart to Boost Delivery Efficiency

FedEx has announced the acquisition of RouteSmart Technologies to enhance logistics efficiency through RouteSmart's route optimization solutions. This acquisition is based on a long-term strategic partnership between the two companies and aims to accelerate FedEx's transition to an intelligent supply chain to better serve its customers.

08/04/2025 Logistics
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South Korean Shipping Companies Tackle Challenges: The Competitive Path of Large Container Ships

South Korean Shipping Companies Tackle Challenges: The Competitive Path of Large Container Ships

As competition intensifies in the global shipping market, South Korean shipping companies urgently need to acquire ultra-large container ships to reduce costs and enhance their market competitiveness. However, liquidity issues and financing difficulties complicate this goal. Additionally, overcapacity in the industry and falling freight rates pose challenges to profitability. Regulatory authorities oppose the merger of two companies, citing potential negative impacts on the overall economy. In the future, businesses must find a breakthrough between new ship investments and market adaptation, with hopes for a recovery.

07/21/2025 Logistics
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CMA CGM Adjusts Strategy Over New US Port Fees

CMA CGM Adjusts Strategy Over New US Port Fees

French shipping giant CMA CGM is restructuring its global fleet to avoid new U.S. port fee regulations. The company plans to invest $20 billion in the U.S. to strengthen its market competitiveness. Despite facing challenges from the U.S.-China trade war, CMA CGM maintains a positive outlook, anticipating a rebound in trade activity.

08/06/2025 Logistics Industry Insights
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