Ecommerce Brands Turn to Video Marketing for Growth

Ecommerce Brands Turn to Video Marketing for Growth

This article provides a comprehensive video marketing toolkit guide for novice independent website sellers. It covers resources for video and audio materials, as well as easy-to-use video creation tools. Furthermore, the article shares advanced video marketing strategies to help sellers create engaging video content and achieve traffic growth. This guide aims to equip sellers with the necessary tools and knowledge to effectively leverage video marketing for their independent e-commerce businesses.

02/11/2026 Logistics Encyclopedia
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Microfulfillment Drives Fresh Grocery Ecommerce Growth

Microfulfillment Drives Fresh Grocery Ecommerce Growth

This paper delves into the application of micro-warehousing in the fresh food e-commerce sector, analyzing its core elements, challenges, and future development trends. With its high degree of automation, small-scale operation, and rapid response capabilities, micro-warehousing is reshaping the landscape of fresh food e-commerce and is poised to become a key factor for success in the future. It addresses the need for faster delivery and reduced spoilage, optimizing the supply chain for perishable goods.

01/20/2026 Logistics Industry Insights
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Small Manufacturers Grow With Customerfocused Strategies

Small Manufacturers Grow With Customerfocused Strategies

Micro-manufacturing enterprises should shift their development focus from pursuing scale expansion to refined customer management, viewing customer relationships as the core driver of business growth. By deeply understanding customer needs, providing customized solutions, and building long-term partnerships, small businesses can find their niche in the fiercely competitive market and achieve sustainable development. This strategic shift emphasizes customer-centricity and leveraging order strategies to enhance customer satisfaction and loyalty, ultimately leading to increased profitability and resilience for micro-manufacturing businesses.

02/11/2026 Logistics Industry Insights
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Hyvee Adopts Microfulfillment to Boost Ecommerce Efficiency

Hyvee Adopts Microfulfillment to Boost Ecommerce Efficiency

Hy-Vee is partnering with Takeoff Technologies to deploy micro-fulfillment centers across its operating region. This initiative aims to enhance online order fulfillment efficiency through automation, providing consumers with a more convenient and efficient shopping experience. This move signifies a significant strategic shift for Hy-Vee in the fresh e-commerce sector and heralds a new wave of innovation in the retail industry. The deployment of micro-fulfillment centers is expected to streamline operations and improve customer satisfaction by enabling faster order processing and delivery.

11/03/2025 Warehousing
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IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Facebook Page Mastery Key to Social Media Marketing Growth

Facebook Page Mastery Key to Social Media Marketing Growth

This article provides a detailed introduction to the frequently used operations of the new Facebook Page, including changing the name, deactivating/deleting/restoring the page, adding administrators, setting up blocked words, and blacklisting users. It aims to help users quickly get started with the new version of the page and improve social media marketing efficiency. The guide covers essential functions for managing your Facebook presence effectively.

01/04/2026 Customs Knowledge
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Amazon Expands in South Korea Amid Influencer Marketing Boom

Amazon Expands in South Korea Amid Influencer Marketing Boom

This article analyzes Amazon's rise in the South Korean eCommerce market, its influencer marketing strategies, and the surge in brand registrations. It also touches upon the Indonesian eCommerce landscape and TikTok's measures to protect young users. The article highlights the accelerated globalization of eCommerce, continuous innovation in marketing models, and the growing importance of corporate social responsibility. Cross-border eCommerce sellers need to closely monitor market changes and adjust their business strategies accordingly.

01/04/2026 Logistics Industry Insights
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Influencer Marketing Key to Brand Growth in Digital Era

Influencer Marketing Key to Brand Growth in Digital Era

This article delves into the essence and value of influencer marketing, emphasizing the power of trust endorsement. It explains how to accurately select influencers and differentiate influencer marketing from affiliate marketing. Furthermore, it explores the added value of influencer marketing in enhancing SEO and shaping brand image, proposing marketing strategies for different platforms. Finally, it highlights the importance of integrated marketing and how to improve influencer marketing skills through continuous learning and optimization, helping brands achieve growth in the social media era.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Six Key Marketing Strategies for Growth

Ebay Sellers Gain Six Key Marketing Strategies for Growth

This article delves into the key aspects that eBay sellers need to focus on during the marketing process and provides six practical strategies to improve store operation and boost sales. These strategies include cost control, policy compliance, proactive feedback management, listing promotion, email marketing, and affiliate marketing. The aim is to help sellers enhance their operational efficiency and ultimately achieve increased sales revenue within the competitive eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive offers convenient event promotion management tools, allowing users to easily edit published event information via email with professional support. It also provides a self-service channel for promoting new events, aiming to help users precisely reach their target audience and enhance brand influence. The platform streamlines event marketing and management, making it easier for businesses to connect with their desired customers and optimize their marketing efforts within the supply chain sector.

01/06/2026 Logistics Industry Insights
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