Kraft Heinz Microsoft Partner to Digitize Food Supply Chain

Kraft Heinz Microsoft Partner to Digitize Food Supply Chain

Kraft Heinz is partnering with Microsoft to build a "Supply Chain Control Tower" and "Digital Twin" factories using Azure and other technologies. This initiative aims to enhance supply chain visibility, mitigate disruption risks, and accelerate product launches. The move is part of Kraft Heinz's "Agile@Scale" transformation strategy, focused on building a leading technology ecosystem, reshaping digital manufacturing capabilities, and co-innovating with consumers and customers. The partnership seeks to create a more resilient and responsive supply chain, ultimately improving efficiency and customer satisfaction.

01/07/2026 Logistics
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Google Merchant Center Feeds Now Importable to Microsoft Ads

Google Merchant Center Feeds Now Importable to Microsoft Ads

This article provides a detailed guide on seamlessly importing product feeds from Google Merchant Center into Bing Ads. It covers account authorization, import steps, UTM parameter replacement, update frequency settings, and import status monitoring. By following this guide, readers can easily synchronize data updates, improving advertising efficiency and effectiveness. The process ensures product information is consistently updated in Bing Ads, leading to better targeting and performance. This eliminates manual updates and streamlines the advertising workflow.

01/07/2026 Logistics Encyclopedia
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DHL Blue Yonder Microsoft Launch Smart Logistics Robotics Platform

DHL Blue Yonder Microsoft Launch Smart Logistics Robotics Platform

DHL, Blue Yonder, and Microsoft have collaborated to launch a robotics platform designed to simplify integration, reduce costs, and enhance warehouse efficiency. Built on Azure IoT, the platform aims to accelerate logistics automation. This collaboration provides a standardized and scalable solution for deploying and managing robots in warehouse environments, ultimately improving operational performance and streamlining complex processes within the supply chain. The platform's modular design allows for flexible adaptation to various warehouse layouts and automation needs.

01/28/2026 Logistics
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DHL Blue Yonder Microsoft Launch Smart Logistics Robotics Platform

DHL Blue Yonder Microsoft Launch Smart Logistics Robotics Platform

DHL Supply Chain, Blue Yonder, and Microsoft have partnered to launch a 'plug-and-play' robotics platform designed to simplify warehouse automation and enhance logistics efficiency. Successfully piloted at a DHL facility in Spain, the platform utilizes standardized interfaces and AI-driven task management to reduce integration complexity, optimize human-robot collaboration, and accelerate the development of smart logistics. This initiative aims to provide a scalable and adaptable solution for businesses seeking to improve their supply chain operations through robotics.

01/28/2026 Logistics
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Blackrock Microsoft Boost Data Center Investments for AI Growth

Blackrock Microsoft Boost Data Center Investments for AI Growth

A global data center investment boom is underway. BlackRock and Microsoft are jointly raising $12.5 billion, Blackstone plans to invest $4.65 billion in Germany, the UAE's G42 Group intends to invest $300-500 million in the Philippines, and Wildberries is accelerating the construction of its own data centers. Over the next five years, global data center-related investments are projected to exceed $3 trillion to support the development of artificial intelligence and cloud computing. This surge reflects the critical role of data centers in powering the AI revolution.

01/26/2026 Logistics Industry Insights
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Seller Sprite Tool Optimizes Amazon Ads for Higher ROI

Seller Sprite Tool Optimizes Amazon Ads for Higher ROI

This article introduces how to use SellerSpirit to track and optimize Amazon Advertising, improving efficiency. It covers data monitoring, report analysis, keyword tracking, and competitor research strategies. By leveraging SellerSpirit's features, sellers can gain valuable insights into their advertising performance, identify high-performing keywords, and understand competitor strategies. This leads to better ad targeting, reduced advertising costs, and ultimately, increased sales and profitability on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost ROI with Hybrid Ad Campaigns

Amazon Sellers Boost ROI with Hybrid Ad Campaigns

This article delves into Amazon advertising strategies, emphasizing the synergy between automatic and manual campaigns. Through meticulous management, sellers can maximize advertising effectiveness, improve organic listing rankings, and ultimately achieve sustained growth in sales and profits. Key elements include keyword research, listing optimization, ad bidding, and data analysis. By strategically combining automated and manual approaches, businesses can optimize their Amazon advertising spend and drive significant results.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

12/31/2025 Logistics Industry Insights
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Guide to Optimizing Facebook Ads for International Markets

Guide to Optimizing Facebook Ads for International Markets

This article delves into the advantages of Facebook overseas advertising accounts, including higher ROI, more flexible promotion, and greater creative freedom. It also details common pitfalls in Facebook overseas account sub-account review, helping advertisers avoid these mistakes and choose the appropriate account type to improve advertising effectiveness. The guide aims to provide insights on navigating the complexities of Facebook's overseas advertising platform and maximizing campaign performance.

01/26/2026 Logistics Industry Insights
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