Guide to Effective Overseas Press Release Strategies for Brands

Guide to Effective Overseas Press Release Strategies for Brands

In the context of globalization, the demand for overseas brand promotion is increasing. This article delves into the key factors for selecting a reliable overseas media press release service provider, including reputation and experience, media resources, service quality, customer service, and pricing contracts. It recommends Shanghai Shangxian as a trustworthy partner, aiming to help companies choose a dependable provider and enhance their international brand influence. Selecting the right provider is crucial for effective global outreach and building brand recognition in new markets.

02/03/2026 Logistics Industry Insights
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Global Air Freight Industry Seeks Balance in Speed and Security

Global Air Freight Industry Seeks Balance in Speed and Security

Ground handling of international air freight is a crucial link connecting cargo departure, arrival, and air transportation. By digitizing information flow, standardizing operating procedures, and intelligently scheduling resources, it can improve ground handling efficiency and ensure cargo safety. In the future, with the application of technologies such as drone unloading and 5G real-time monitoring, ground handling will be upgraded to "unmanned and fully automated". This transformation promises faster turnaround times, reduced costs, and enhanced security for air cargo operations.

02/03/2026 Logistics Encyclopedia
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Ecommerce Sellers Adapt to Air Freight Challenges for Peak Season

Ecommerce Sellers Adapt to Air Freight Challenges for Peak Season

Strategies for securing international air freight capacity during the peak cross-border e-commerce season (Black Friday, Christmas): Proactive planning to lock in resources, precise channel matching, and flexible response to fluctuations are key. Emphasizing early planning, long-term partnerships, and selection of reliable freight forwarders. Offers advice on various channel options like direct flights and transshipments, along with risk mitigation strategies. Helps sellers successfully secure cargo space during the peak season by optimizing their logistics and being prepared for potential disruptions.

02/03/2026 Logistics
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HS Codes Boost Circular Economy Through Trade Harmonization

HS Codes Boost Circular Economy Through Trade Harmonization

A WCO seminar explored optimizing HS codes to more accurately reflect the life cycle of materials like plastics, metals, and wood. The aim is to support environmentally sustainable trade and the circular economy. Discussions focused on how refined HS classifications can better track and manage resources throughout their lifespan, promoting reuse, recycling, and reduced waste. This initiative aligns with global efforts to foster a more sustainable and resource-efficient global trading system and facilitate the implementation of green customs practices.

02/03/2026 HS Code Query
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Customs Agencies Enhance Efficiency Via SECOWCO Partnership

Customs Agencies Enhance Efficiency Via SECOWCO Partnership

The SECO-WCO Global Trade Facilitation Programme (GTFP) aims to improve customs and tax administration in developing countries. Through training courses and capacity building initiatives, the GTFP helps managers master the latest management concepts and techniques to promote trade facilitation and support economic development. The program has supported customs and tax officials in numerous countries to enhance their capabilities, contributing to a more open and prosperous international trading system. This includes providing resources and expertise to modernize procedures and improve efficiency.

02/03/2026 Customs Knowledge
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Gambias Customs Reform Gains WCO Backing for West African Talent Hub

Gambias Customs Reform Gains WCO Backing for West African Talent Hub

The WCO is supporting the Gambia Revenue Authority (GRA) in upgrading its human resources management. This initiative pioneers competency-based HRM in West and Central Africa, aiming to establish a regional hub for talent. The project focuses on developing skills and capabilities within the GRA, ultimately enhancing its operational efficiency and effectiveness. By implementing modern HR practices, the GRA aims to attract, retain, and develop a highly skilled workforce, contributing to improved revenue collection and overall economic development in the region.

02/03/2026 Customs Knowledge
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Google Ads Introduces Strategic Budget Allocation for Ad Groups

Google Ads Introduces Strategic Budget Allocation for Ad Groups

This article explores budget allocation strategies in Google Ads after adding a new ad group. It emphasizes the need to flexibly choose between increasing the budget, placing the new ad group in an existing campaign, or creating a new campaign, based on factors such as advertising goals, the performance of existing ad groups, and the number of new products. The aim is to achieve the best possible advertising results by strategically allocating resources and optimizing campaign structure for maximum impact and efficiency.

01/04/2026 Logistics Encyclopedia
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Amazon DSP Budget Bidding Strategies for Costconscious Advertisers

Amazon DSP Budget Bidding Strategies for Costconscious Advertisers

This paper delves into Amazon DSP bidding strategies, focusing on two key approaches: maximizing performance within a limited budget and controlling budget while maximizing performance. It provides practical advice for sellers with limited budgets on selecting and optimizing bidding strategies. The goal is to help small businesses leverage limited resources to drive significant traffic and achieve sales growth. The paper offers insights into effectively utilizing bidding strategies to achieve optimal results within budgetary constraints, ultimately boosting performance and maximizing return on investment.

01/04/2026 Logistics Industry Insights
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Amazon Shifts Return Label Fee Burden to Sellers

Amazon Shifts Return Label Fee Burden to Sellers

Amazon US is updating its self-fulfilled return policy. Starting January 14th, sellers will be responsible for shipping fee adjustments caused by inaccurate return label information. Sellers must ensure accurate product information, maintain valid return addresses, and monitor returned packages. Additionally, Amazon is partnering with Shutterstock to offer free image resources, helping sellers improve product presentation. Adhering to platform rules is crucial for long-term store operation. This change highlights the importance of accurate information and proactive management of returns for Amazon sellers.

01/04/2026 Logistics
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Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon abruptly announced the termination of its Authorized Brand program for third-party sellers, impacting thousands of Chinese vendors and leaving them with hundreds of millions in inventory facing clearance pressure. Sellers invested significant resources in qualification processes, but now face inventory pile-ups and decreased traffic due to the program's cancellation. Sellers are appealing to Amazon to retain sales links, grant advertising permissions, and extend the sales period to seek reasonable solutions and mitigate losses from the sudden program closure.

01/04/2026 Logistics Industry Insights
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