Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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Amazon FBA Guide Aims to Elevate Ecommerce Profits

Amazon FBA Guide Aims to Elevate Ecommerce Profits

This article provides a detailed interpretation of a refined FBA operation plan, covering product selection and preparation, shipping plans, delivery processes, customer service, and advanced operational techniques. It helps you master the secrets to achieving explosive sales in cross-border e-commerce and realize profit multiplication. Learn practical strategies for optimizing your FBA business, from inventory management to customer engagement, ultimately driving growth and maximizing your return on investment in the competitive global marketplace.

01/16/2026 Logistics Encyclopedia
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Freight Forwarders Guide to Handling Equipment Receipt Expirations

Freight Forwarders Guide to Handling Equipment Receipt Expirations

This article is designed for novice freight forwarders, providing a detailed explanation of the concept and calculation methods of the Equipment Interchange Receipt (Release Order) validity period. It offers practical advice to help freight forwarders avoid errors caused by expired release orders and improve work efficiency. The guide covers key aspects of managing release orders effectively, ensuring smooth equipment handover and preventing potential delays or complications in the shipping process. It aims to empower new freight forwarders with the knowledge and skills necessary to handle release orders with confidence and competence.

08/23/2025 Logistics Encyclopedia
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Global Shipping Faces Key Documentation Hurdles

Global Shipping Faces Key Documentation Hurdles

This article addresses common issues in freight forwarding practice, including non-vessel operating certificates, customs declaration cancellation, ocean bills of lading, and Shenzhen port charges. It emphasizes the timeliness of applying for certificates of origin and provides detailed explanations of the calculation methods for various fees. The aim is to offer practical reference for foreign trade practitioners.

08/22/2025 Logistics Encyclopedia
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Exporters Guide to Navigating Letters of Credit

Exporters Guide to Navigating Letters of Credit

This article provides a detailed interpretation of the Letter of Credit (L/C) application process, offering comprehensive guidance for foreign traders, from filling out the application form and noting key points to efficient operation guidelines. It emphasizes crucial aspects such as amount entry, designated bank selection, and shipment terms, helping you avoid common pitfalls, improve transaction efficiency, and ensure the smooth progress of your foreign trade business. The guide aims to streamline the L/C application process for optimal results.

09/26/2025 Document Interpretation
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Amazon Germany Tightens Return Policy Raising Costs for Sellers

Amazon Germany Tightens Return Policy Raising Costs for Sellers

Amazon Germany has adjusted its return policy, implementing fees for packaging returns, differentiating return options based on seller type, and shortening the return period for certain electronics. Sellers need to optimize product descriptions, improve product quality and packaging, and handle returns flexibly. Staying informed about policy changes and implementing refined operational strategies are crucial for navigating these challenges. This includes proactively addressing potential return issues to minimize costs and maintain customer satisfaction in the German marketplace.

11/03/2025 Logistics
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Crossborder Ecommerce Faces Hidden Logistics Costs

Crossborder Ecommerce Faces Hidden Logistics Costs

Cross-border e-commerce logistics involves hidden costs like exchange rate fluctuations, policy changes, customs delays, cargo damage/loss, communication issues, and reverse logistics. These often-overlooked costs can erode profits. Sellers should monitor exchange rates and policies, optimize customs clearance, choose reliable partners, and establish a robust reverse logistics system. By focusing on these areas, businesses can effectively control costs and improve profitability in the competitive cross-border e-commerce landscape.

11/03/2025 Logistics Encyclopedia
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Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

This article explores the challenges faced by Amazon sellers today, including sluggish growth and difficulties in launching new products. Through case study analysis, it reveals the reasons behind the phenomenon of “boss burnout” and discusses employee coping strategies. It also highlights a significant change in the Amazon new product launch phase, reminding sellers to be more cautious when introducing new products. The importance of market insights and the ability to quickly create products are emphasized for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Choosing an Amazon cross-border e-commerce training institution requires careful consideration, going beyond just advertisements. Student reputation, institution establishment date, classroom atmosphere, teaching staff, employment rate, curriculum, and value-added services are all important factors. A comprehensive evaluation of these aspects is crucial to selecting a training institution that suits your needs and lays a solid foundation for your cross-border e-commerce journey. Don't rely solely on marketing materials; delve deeper into the institution's offerings and track record.

01/04/2026 Logistics Encyclopedia
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Five Strategies to Revive Slumping Ebay Sales

Five Strategies to Revive Slumping Ebay Sales

Difficulty generating sales on eBay is a common challenge for many sellers. This article delves into five key aspects – product selection, visibility, product detail page optimization, pricing, and seasonality – to analyze the reasons behind this difficulty. It provides corresponding optimization strategies to help sellers overcome these bottlenecks and boost sales. By focusing on these areas, sellers can improve their product offerings, attract more potential buyers, and ultimately increase their conversion rates on the eBay platform.

01/04/2026 Logistics Encyclopedia
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