mother s day marketing News

CPG Retailers Adopt SOP for Demand Forecasting Agile Supply Chains

S&OP is critical for consumer goods retailers. This paper explores the core elements, steps, challenges, and efficient processes of S&OP. It introduces the Dassault Systèmes solution, which helps companies achieve success in their S&OP implementations. The paper provides insights into optimizing the supply chain through improved demand forecasting and collaborative planning, ultimately leading to better inventory management and customer satisfaction. By addressing common pitfalls and leveraging advanced technology, businesses can streamline their S&OP processes and gain a competitive advantage in the dynamic consumer goods market.

01/30/2026 Logistics Industry Insights

Global Shipping Industry Faces Complex Booking Challenges

This article delves into the differences and relationship between Booking and Shipping Order (S/O) in international shipping. Booking is a request for space on a vessel, while S/O is the loading instruction issued after a successful booking. The S/O serves as the document for container pickup, customs declaration, and vessel loading. Without a confirmed booking, there is no S/O. Understanding the connection between these two is crucial for ensuring smooth and successful cargo shipment. It's the key to avoid potential delays and ensure cargo arrives on time.

02/05/2026 Logistics Encyclopedia

Ecommerce Firms Adapt Strategies Postcyber Week

This year's Singles' Day sales surged, but traffic is increasingly fragmented. Cross-border e-commerce sellers need to shift strategies from concentrated sprints to steady operations. Focusing on user experience, diversified marketing, data-driven insights, and supply chain optimization is crucial for standing out during the peak season. Sellers should prioritize long-term growth and customer loyalty over short-term gains to navigate the evolving e-commerce landscape successfully and maximize their returns during peak sales periods.

01/06/2026 Logistics Industry Insights

CPG and Retail Firms Adapt SOP for Market Volatility

This paper explores the importance of optimizing Sales & Operations Planning (S&OP) within the Consumer Packaged Goods and Retail (CPG&R) industry. By integrating S&OP processes and leveraging advanced modeling optimization techniques, companies can improve demand forecast accuracy, optimize supply chain costs, enhance customer service levels, and boost profitability. Dassault Systèmes experts will share practical guidance on how to leverage S&OP to enhance enterprise competitiveness.

01/28/2026 Logistics Industry Insights

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.