Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign trade enterprises should shift from a sales-oriented to a marketing-oriented mindset. This involves gaining a deep understanding of target markets, creating differentiated products, building a strong brand image, and establishing a robust customer relationship management (CRM) system. Furthermore, leveraging digital marketing tools is crucial for standing out in a competitive market and achieving sustainable growth. By embracing these strategies, foreign trade businesses can enhance their market presence and foster long-term success.

02/03/2026 Customs Knowledge
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SEO SEM and Content Marketing Key Strategies for Search Success

SEO SEM and Content Marketing Key Strategies for Search Success

SEO, SEM, and content marketing are three key elements for building a healthy search traffic system. SEO focuses on long-term organic rankings, while SEM is fast but costly. Content marketing builds user trust through value delivery. Businesses should combine these three strategies strategically based on their own circumstances to maximize search marketing effectiveness. A balanced approach leveraging the strengths of each method is crucial for sustainable and cost-effective results. Prioritizing one over the others can lead to missed opportunities and inefficient resource allocation.

02/12/2026 Logistics Industry Insights
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Chinese Firm Leshuda Taps Africas 52B Diaper Market

Chinese Firm Leshuda Taps Africas 52B Diaper Market

LesuDA transitioned from building material exports to mother and baby products, deeply cultivating the African market. Through localized production, a multi-brand strategy, and a sales network deeply rooted in communities, they've become a leader in the African mom and baby market. The African infant hygiene product market holds immense potential, projected to exceed $5.2 billion by 2028, offering vast opportunities for cross-border businesses. LesuDA's success showcases the effectiveness of adapting to local needs and building strong community ties in emerging markets.

01/27/2026 Logistics Industry Insights
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Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

In 2025, Chinese brand globalization is showing a diversified trend. AR glasses company Rokid is emerging with technological innovation and a global layout. Mother and baby brands HelloBaby and Momcozy are winning overseas markets through product innovation and brand building. E-bike manufacturer Speedrid Innovation focuses on niche markets, breaking through in Europe with its high-end product TARRAN. These companies are collectively writing a new chapter in Chinese brand globalization, showcasing innovation and market adaptability in a competitive international landscape.

01/28/2026 Logistics Industry Insights
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Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Amazon Advertisers Optimize Timebased Bidding for Growth

Amazon Advertisers Optimize Timebased Bidding for Growth

Time-of-day bidding in Amazon Advertising isn't a panacea; improper implementation can decrease visibility. This article delves into the appropriate scenarios and operational methods for time-of-day bidding, guiding sellers from beginner to advanced techniques. It helps avoid common pitfalls and leverages data analysis and keyword positioning to achieve precise ad budget optimization and maximize performance. Learn how to effectively use time-of-day bidding to improve your campaign efficiency and ROI by understanding its nuances and strategic applications.

12/29/2025 Logistics Industry Insights
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Kuwait Announces 2026 Public Holidays for Business Travel Planning

Kuwait Announces 2026 Public Holidays for Business Travel Planning

This article details Kuwait's important holidays in 2026, including New Year's Day, Isra and Mi'raj, National Day, Liberation Day, Eid al-Fitr, Eid al-Adha, Islamic New Year, and Prophet's Birthday. It provides a detailed introduction to the background, celebrations, and precautions for each holiday, offering practical reference information for those traveling to Kuwait for tourism or business. This guide helps travelers understand local customs and plan their trips accordingly, ensuring a smooth and respectful experience during these significant cultural events.

01/23/2026 Logistics Encyclopedia
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Ecommerce Shifts from Sameday to Nextday Delivery Trends

Ecommerce Shifts from Sameday to Nextday Delivery Trends

A USPS report indicates that same-day delivery remains a niche market due to cost and consumer willingness challenges. Next-day delivery, however, is gaining traction due to its cost-effectiveness, potentially reshaping e-commerce logistics. The report highlights the opportunity for traditional logistics companies to capitalize on the rise of next-day delivery. It also emphasizes the importance of focusing on technological innovation and evolving consumer preferences to remain competitive in the rapidly changing landscape of e-commerce fulfillment.

02/11/2026 Logistics Industry Insights
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Understanding The Difference Between Delivery Notification And Shipping Order

Understanding The Difference Between Delivery Notification And Shipping Order

This article elaborates on the distinctions between the Warehouse Entry Notice and the Shipping Order (S/O) in the field of international freight forwarding. The S/O is primarily used for full container shipping, issued by the shipping company or its agent, serving as a receipt for container pickup and shipment. In contrast, the Warehouse Entry Notice is applied in less than container load shipping, issued by the freight forwarder or their warehouse.

07/18/2025 Logistics Encyclopedia
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