7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Amazon FBA Sellers Turn to ECPP ERP for Cost Control Amid Rule Changes

Amazon FBA Sellers Turn to ECPP ERP for Cost Control Amid Rule Changes

New Amazon FBA inventory rules take effect on September 30th, posing inventory management challenges for sellers. Eazy Accurate ERP offers multi-dimensional data analysis, intelligent inventory planning, inventory compass monitoring, and full-chain traceability to help sellers address the new regulations, optimize inventory structure, and improve operational efficiency. Before the new rules are implemented, sellers are advised to check their inventory settings as soon as possible and leverage Eazy Accurate ERP to enhance inventory management capabilities, intelligently control costs, and ensure success during the peak season.

01/21/2026 Logistics
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LTL Logistics Shifts Toward Valuedriven Partnerships

LTL Logistics Shifts Toward Valuedriven Partnerships

This paper explores the significance of business relationships in the Less-than-Truckload (LTL) sector. It emphasizes that value co-creation, transparent communication, shared goals, and long-term commitment are crucial elements for building strong LTL relationships. The paper also analyzes the importance of multi-layered relationship management and proposes strategies to overcome challenges in LTL relationships. Furthermore, it looks ahead to the future impact of technological advancements on LTL relationship management, suggesting that technology will play a vital role in enhancing efficiency and collaboration.

01/22/2026 Logistics Industry Insights
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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WCO and ICAO Publish Multilingual Air Cargo Security Guide

WCO and ICAO Publish Multilingual Air Cargo Security Guide

The World Customs Organization (WCO) and the International Civil Aviation Organization (ICAO) jointly released a multilingual version of the 'Global Air Cargo' handbook to eliminate language barriers and enhance global air cargo security awareness. The handbook emphasizes multi-stakeholder collaboration, digital transformation, and high-risk goods management. It provides guidance for building a safer and more efficient global air cargo system.

01/05/2026 Logistics
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Union Pacific Disruption Highlights Inland Supply Chain Weaknesses

Union Pacific Disruption Highlights Inland Supply Chain Weaknesses

Union Pacific Railroad suspended rail service from the West Coast to Chicago to alleviate congestion at the Chicago inland hub. This action may temporarily worsen West Coast congestion, but it also highlights supply chain vulnerabilities. Resolving congestion requires multi-party collaboration, strengthened infrastructure, optimized container management, and a re-evaluation of precision-scheduled railroading to build a more resilient supply chain.

01/19/2026 Logistics
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Amazon Mandates Twostep Verification for Seller Accounts

Amazon Mandates Twostep Verification for Seller Accounts

Amazon Europe enforces two-step verification login for Seller Central starting December 1st to enhance account security. Sellers can verify their identity via SMS or authenticator app. Unregistered users will be prompted to complete registration upon their next login. This measure effectively reduces the risk of account hijacking and protects seller interests.

01/04/2026 Logistics
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Amazon Adjusts Review Algorithm Sellers Adapt to New Rules

Amazon Adjusts Review Algorithm Sellers Adapt to New Rules

Amazon's review weighting mechanism has undergone significant adjustments, altering the rules for displaying reviews on the homepage. Recent reviews, the length of the review content, and the buyer account tenure are now key factors influencing review ranking. Sellers need to prioritize recent reviews, encourage detailed reviews, and adopt differentiated operational strategies based on different marketplaces to adapt to the new competitive landscape. This shift requires a proactive approach to review management and tailored strategies for each Amazon region.

01/04/2026 Logistics Industry Insights
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Guide to Enrolling for the IATA OERS Exam

Guide to Enrolling for the IATA OERS Exam

This article provides a detailed guide on scheduling the OERS exam through the IATA Learning Management System. It covers logging into your account, selecting a date, confirming information, paying fees, and understanding the rescheduling policy. The guide emphasizes the flexibility of the exam and the importance of preparing in advance. The aim is to assist students in easily planning their certification journey by providing a clear walkthrough of the registration process and highlighting key considerations for successful exam scheduling.

01/07/2026 Logistics Encyclopedia
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