Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Asiapacific Customs Adopts Tech for Smarter Borders

Asiapacific Customs Adopts Tech for Smarter Borders

The WCO Asia Pacific region launched a series of workshops on disruptive technologies, focusing on the application of technologies like blockchain, AI, and IoT in customs. The conference aims to share experiences, gather feedback, update WCO related research reports, and promote international cooperation, technology standardization, regulatory improvement, and talent development to jointly build smart customs. The goal is to leverage these technologies to enhance trade facilitation and improve customs efficiency and effectiveness.

02/05/2026 Customs Knowledge
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World Customs Organization Enhances Trade with Time Release Study

World Customs Organization Enhances Trade with Time Release Study

The World Customs Organization (WCO) actively promotes the Time Release Study (TRS) to enhance global trade efficiency and accelerate the implementation of the WTO Trade Facilitation Agreement (TFA). TRS quantifies the time taken for goods clearance, helping countries identify bottlenecks and optimize processes. The WCO encourages members to share their TRS experiences and explore its application in international trade corridors. Furthermore, it aims to promote TRS as a global tool to drive trade facilitation worldwide.

02/05/2026 Customs Knowledge
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Wishs Multistore Policy Boon or Risk for Sellers

Wishs Multistore Policy Boon or Risk for Sellers

Wish allows sellers to operate multiple stores, aiming to increase product variety and user engagement. However, sellers are generally concerned that this will intensify competition and reduce profit margins. Sellers should carefully evaluate their own capabilities, develop reasonable operating strategies, and pay close attention to platform policy changes to ensure compliant operations. It is crucial to understand the potential benefits and drawbacks before committing to managing multiple stores on the Wish platform.

01/06/2026 Logistics Industry Insights
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Shopee Expands Store Clusters to Boost Southeast Asia Ecommerce

Shopee Expands Store Clusters to Boost Southeast Asia Ecommerce

The Shopee store cluster model is an e-commerce strategy where sellers open multiple stores to form a network, aiming to boost sales, expand market coverage, and strengthen brand building. It offers advantages such as product diversity, market expansion, brand reinforcement, and operational flexibility. However, it also faces challenges like management complexity, increased costs, and competitive pressure. To successfully implement a store cluster strategy and achieve sustainable development, merchants need precise positioning, strict quality control, refined operations, and compliant business practices.

02/03/2026 Logistics Industry Insights
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Chinas Used Car Export Boom Compliance Challenges Rise

Chinas Used Car Export Boom Compliance Challenges Rise

This article details the necessary documentation, precautions, and risk mitigation strategies for used car exports. It covers verifying vehicle power type, brand registration and authorization, export license application, customs declaration form filling specifications, container loading precautions, and cooperation with customs inspections. The aim is to provide exporters with a comprehensive operational guide to ensure a compliant and efficient export process. By following these guidelines, exporters can minimize potential pitfalls and navigate the complexities of international trade effectively.

06/03/2024 Logistics Encyclopedia
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Guide to Packaging Certificates for Dangerous Goods Exports

Guide to Packaging Certificates for Dangerous Goods Exports

This article provides a detailed analysis of the necessity, application process, and required documents for the Dangerous Goods Packaging Certificate (DG Packaging Certificate) in dangerous goods export. Using lithium batteries as an example, it offers a practical guide. It emphasizes key compliance points, aiming to help companies avoid export risks and smoothly conduct international trade. The article highlights the importance of adhering to regulations and provides insights into ensuring a compliant and successful export process for dangerous goods.

08/21/2025 Logistics Encyclopedia
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Guide to Export Tax Refunds for Businesses

Guide to Export Tax Refunds for Businesses

This article provides a detailed interpretation of the export tax rebate process for foreign trade, covering five key steps: online application for verification and write-off forms, IC card acquisition, verification and write-off form filing, customs declaration, and the tax rebate process itself. Furthermore, it introduces the calculation methods for export tax rebate amounts under various circumstances and lists the necessary business documents required, aiming to help foreign trade enterprises successfully obtain their tax rebates.

08/21/2025 Customs Knowledge
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CMA CGM Launches Container Reuse Guide for Freight Forwarders

CMA CGM Launches Container Reuse Guide for Freight Forwarders

This article provides a detailed analysis of the container interchange application process with CMA CGM, covering steps such as booking requests, fleet release orders, and operations on the E-Tong Cloud platform. It also offers guidance on applying for MCC special containers, aiming to help freight forwarders efficiently complete container interchange procedures. The process includes understanding the necessary documentation and navigating the specific requirements for CMA CGM and MCC containers, ultimately streamlining the logistics and reducing potential delays.

08/23/2025 Logistics Encyclopedia
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Shipping Industry Grapples With Customs and HBL Challenges

Shipping Industry Grapples With Customs and HBL Challenges

This article provides a detailed analysis of common issues in freight forwarding practices, including the application for "Proof of Non-Shipment," customs clearance process handling, and the issuance of House Bills of Lading (HBL). It also explains customs clearance fees in the Shenzhen area, aiming to help foreign trade practitioners better understand and handle related matters. The article serves as a practical guide for navigating the complexities of international shipping and customs procedures, offering valuable insights for streamlining operations.

08/22/2025 Logistics Encyclopedia
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