Shopee and Lazada have increased commissions again in Thailand, putting pressure on seller profits. Sellers need to respond by reducing costs, differentiating themselves, localizing operations, and diversifying across multiple platforms. Despite the challenges, the Southeast Asian e-commerce market remains full of opportunities. Sellers should actively adjust their strategies to achieve long-term growth.
This article provides an in-depth analysis of various Pinterest ad types and offers a practical guide to effective campaign strategies based on real-world business scenarios. By examining standard image ads, video ads, carousel ads, shopping ads, collection ads, and creative ads, it helps marketers choose the most suitable ad format to achieve specific marketing goals. The aim is to maximize brand exposure, drive traffic, and boost sales conversions through strategic Pinterest advertising.
This article provides an in-depth analysis of Google Shopping Ads, covering concepts, operational mechanisms, cost budgeting, setup steps, and optimization strategies. It comprehensively guides cross-border e-commerce sellers on how to leverage this powerful marketing tool to precisely acquire customers, improve conversion rates, and ultimately achieve sales goals. The guide aims to equip sellers with the knowledge needed to effectively utilize Shopping Ads for increased visibility and profitability in the competitive online marketplace.
This article provides a list of best-selling products on Amazon US, covering categories such as electronics, home goods, beauty & skincare, sports & fitness, and children's toys, with in-depth analysis of each category's market potential. It also shares Amazon US operational strategies, including keyword optimization, Listing optimization, FBA services, advertising, customer service, and data analysis. The aim is to help sellers choose the right products, master operations, achieve sales growth, and successfully tap into the US Amazon market.
Typhoon Saola impacts cross-border e-commerce logistics, potentially causing vessel delays, cargo damage, and port congestion due to port closures. Sellers should closely monitor vessel schedules, allocate sufficient logistics time, enhance cargo safety inspections, track logistics progress in real-time, promptly salvage damaged goods, optimize supply chain layout, and strengthen risk management awareness. These measures can mitigate losses and ensure normal business operations during and after the typhoon.
Amazon introduced AWD (Amazon Warehousing & Distribution) network to help US sellers solve peak season replenishment challenges. AWD offers a pay-as-you-go warehousing solution that ensures sufficient FBA inventory and avoids stockouts through automated replenishment and global inventory monitoring. The article also shares practical tips for applying to increase replenishment limits for free.
This article analyzes e-commerce peak season marketing strategies from a data analyst's perspective, emphasizing the importance of data-driven approaches. It highlights refined paid search operations, in-depth exploration of social media traffic, and real-time KPI monitoring and optimization. The goal is to empower e-commerce businesses to precisely navigate Black Friday and the Christmas shopping season, ultimately achieving performance growth through data informed decisions and targeted campaigns.
The EU's plan to levy taxes on small parcels signals a potential end to the de minimis threshold era, aiming to address customs supervision challenges and unfair competition. Globally, many countries are also adjusting their de minimis policies. Cross-border e-commerce sellers need to closely monitor policy changes, optimize logistics, adjust pricing, and expand markets. Embracing compliant operations is crucial to thrive in this changing landscape and secure future development.
This article provides an in-depth analysis of Amazon's major global markets, including North America, South America, Europe, the Middle East, and Asia-Pacific, offering a comprehensive market guide for sellers. It covers key data such as population, language, top categories, and sales figures for each market. Furthermore, it analyzes the opportunities and challenges in each market, helping sellers develop differentiated operational strategies and succeed in the global e-commerce landscape. This guide aims to empower sellers to make informed decisions and optimize their performance in various international markets.
This article delves into the three main types of independent websites: content sites, e-commerce sites, and tool sites. It elaborates on their respective profit models, operational strategies, and success secrets. This guide helps readers choose the most suitable independent website model based on their own circumstances and resource advantages, enabling them to achieve online success and generate revenue.
