Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Increased CPA after updating TikTok ad creatives is a common issue. This article delves into factors like iOS data attribution delays, changes in Android traffic volume, creative and placement variations. It provides optimization strategies such as patiently observing data, conducting A/B testing, and regularly refreshing creatives to help advertisers control costs and improve ad performance. By understanding these elements and implementing the suggested strategies, advertisers can mitigate the impact of rising CPAs and maintain effective campaigns on TikTok.

01/05/2026 Logistics Industry Insights
Read More
Jumia Sellers Gain Edge with Sponsored Products Guide

Jumia Sellers Gain Edge with Sponsored Products Guide

This article provides an in-depth analysis of Jumia Sponsored Products, covering the concept, operational guide, budget strategies, optimization techniques, and performance evaluation. It aims to help sellers increase product visibility, optimize ad performance, and ultimately achieve significant sales growth. Through continuous testing, optimization, and data analysis, sellers can fully leverage Jumia paid advertising to drive traffic and boost order volume. The guide offers practical insights for maximizing ROI and achieving sustainable growth on the Jumia platform.

01/05/2026 Logistics Industry Insights
Read More
Bolivia Optimizes Trade with SECOWCO Goods Release Study

Bolivia Optimizes Trade with SECOWCO Goods Release Study

The SECO-WCO Global Trade Facilitation Programme (GTFP) supported Bolivia in conducting a Time Release Study (TRS) to improve trade efficiency and comply with the WTO Trade Facilitation Agreement. Through expert guidance, questionnaire optimization, and pilot testing, the GTFP helped Bolivia identify bottlenecks in goods release and optimize operational procedures. This support contributes to trade facilitation and economic development by streamlining processes and improving efficiency within Bolivia's trade system. The TRS provides valuable insights for further improvements.

01/05/2026 Customs Knowledge
Read More
Zimbabwe Customs Boosts Textile Inspection After WCO Training

Zimbabwe Customs Boosts Textile Inspection After WCO Training

The World Customs Organization (WCO) conducted a textile classification training in Zimbabwe to enhance the professional skills of the country's customs officers. The training aims to safeguard revenue, maintain fair trade, and protect intellectual property. Combining theory and practice, the program utilizes methods such as microscopy and burn testing to help Zimbabwean customs develop keen observational skills. This initiative contributes to the country's economic development by improving customs' ability to accurately classify textiles and prevent illicit trade.

01/26/2026 Customs Knowledge
Read More
Alibabas Tmall Camel Test Sun Gear on Mount Wugong

Alibabas Tmall Camel Test Sun Gear on Mount Wugong

Camel partnered with Tmall Juhuasuan's Huanjuri to host a "Fair Skin UV Challenge" at Wugong Mountain, testing their new sunscreen clothing. The event showcased Camel's outdoor DNA and product strength, while also attracting significant attention through innovative marketing, promoting the spread of outdoor sports culture. This collaboration effectively highlighted the brand's commitment to outdoor activities and demonstrated the efficacy of their sun protection apparel in a real-world setting, resonating with consumers seeking reliable outdoor gear.

02/12/2026 Logistics Industry Insights
Read More
Pet Care Giants Expand As Kehua Bio Enters Diagnostics Market

Pet Care Giants Expand As Kehua Bio Enters Diagnostics Market

Pet industry updates: Kehua Bio enters the testing market, Nestle Purina expands production, and Douchai partners with Nanjing Agricultural University. Several companies released financial reports. Jing Pet Show opened, and rabies prevention and control received attention. This indicates ongoing activity and development within the pet industry, encompassing market expansion, research collaborations, and a focus on animal health and responsible pet ownership. The financial reports offer insights into the economic performance of key players in the sector.

02/11/2026 Logistics Industry Insights
Read More
Chinas Tech Giants Pivot to Short Video and Local Services

Chinas Tech Giants Pivot to Short Video and Local Services

This article summarizes recent key trends in the internet business sector, including YY Live's foray into short dramas, organizational restructuring of Douyin's local life services, and Ele.me's internal testing of merchant fan group features. It also analyzes the financial reports of several internet companies, showcasing industry development trends and the challenges they face. The analysis provides insights into the evolving landscape of internet business and the strategic adjustments companies are making to navigate the competitive environment.

02/11/2026 Logistics Industry Insights
Read More
Leyu Crossborder Eases Global Ecommerce Expansion

Leyu Crossborder Eases Global Ecommerce Expansion

Leyu Cross-border, an officially certified service provider for the four major platforms, offers a one-stop cross-border compliance solution including global testing and certification, EPR compliance, trademark and patent registration, and global VAT services. Leveraging local European resources, we provide more professional and convenient services for cross-border sellers, helping them expand into the global market. We aim to simplify the complexities of international regulations and provide comprehensive support for businesses navigating the global marketplace.

01/21/2026 Customs Knowledge
Read More
Blockchain Platform CADENA Boosts Latin America Trade Efficiency

Blockchain Platform CADENA Boosts Latin America Trade Efficiency

The CADENA project leverages blockchain technology to build a cross-border trade data exchange platform in Latin America, connecting 8 countries and covering 14 mutual recognition agreements. Project experience highlights key success factors: co-creation design, proof of concept, selecting appropriate blockchain infrastructure, embracing open source, standardization, and iterative testing. This project offers valuable lessons for global blockchain-enabled trade facilitation initiatives, demonstrating the potential of distributed ledger technology to streamline processes and enhance transparency in international trade.

02/12/2026 Customs Knowledge
Read More
New Regulations Spark Compliance Challenges for Toy Sellers on Temu Amazon

New Regulations Spark Compliance Challenges for Toy Sellers on Temu Amazon

Temu and Amazon are tightening compliance requirements for the toy category, posing multiple challenges for sellers, including increased security deposits, CPC certification, and direct verification. Sellers need to promptly pay the deposit, choose a compliant testing organization, and standardize product labeling. In the long term, establishing independent brands and enhancing product added value are crucial for sustainable development. This requires proactive adaptation and investment in quality and safety to meet the evolving demands of these major e-commerce platforms.

02/12/2026 Customs Knowledge
Read More