Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
Read More
Ebay Enhances Promoted Listings for Holiday Shopping Season

Ebay Enhances Promoted Listings for Holiday Shopping Season

eBay has introduced enhancements to Promoted Listings Advanced, including a quick setup option, simplifying ad creation. This expands ad placements, provides keyword suggestions, introduces negative phrase matching, and optimizes reporting. These improvements are designed to help sellers efficiently increase product visibility and sales during the year-end peak season. The aim is to streamline the advertising process and provide more control and insights, ultimately empowering sellers to maximize their return on investment during this crucial period.

12/29/2025 Logistics Industry Insights
Read More
Amazons Valentines Day Hot Sellers Drive US Sales Surge

Amazons Valentines Day Hot Sellers Drive US Sales Surge

This article analyzes Valentine's Day product selection trends on Amazon US in January, focusing on recommended categories related to "Valentine's Day gifts for boyfriends" and "instant cameras." By analyzing buyer reviews (both positive and negative), it summarizes key product selection points: the former emphasizes practicality and thoughtfulness, while the latter requires attention to quality and sentiment. This helps sellers accurately select products and increase sales. The analysis of reviews helps sellers to understand customer expectations and avoid potential pitfalls.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Optimize ACOS for Profitability

Amazon Sellers Optimize ACOS for Profitability

This article delves into Amazon ACOS optimization strategies, emphasizing that lower ACOS isn't always better. The key lies in refined operations to maximize advertising revenue. It shares practical techniques such as precise bidding, negative keywords, long-tail keyword strategies, and breaking free from advertising dependency. These methods help sellers avoid wasteful spending and achieve long-term, sustainable growth in their Amazon business by focusing on efficiency and ROI rather than solely chasing the lowest possible ACOS.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Weigh Risks and Rewards of Listing Updates

Amazon Sellers Weigh Risks and Rewards of Listing Updates

This article delves into the controversial practice of Amazon Listing Renovation, analyzing its potential risks, including merge failures, infringement risks, traffic bottlenecks, and account security issues. It also introduces several common methods of Listing Renovation. The article reminds sellers to operate cautiously and emphasizes that compliant operation is key to long-term development on Amazon. Careful planning and risk assessment are crucial before undertaking any listing renovation strategies to avoid potential negative consequences and ensure sustainable growth.

12/30/2025 Logistics Encyclopedia
Read More
Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
Read More
Global Express Delivery Firms Adapt to Transit Hub Challenges

Global Express Delivery Firms Adapt to Transit Hub Challenges

The transit process in international express delivery directly impacts delivery time. Fewer transit stops don't necessarily equate to better performance; cost and service coverage must be considered. Optimization strategies include selecting reputable service providers, optimizing routes, strengthening information tracking, and leveraging technology. These efforts aim to mitigate the negative impacts of transit processes and improve overall logistics efficiency. The goal is to balance speed, cost, and reliability in international express delivery by strategically managing the transit phase.

01/15/2026 Logistics
Read More
Trucking Conditions Improve Slightly As Fuel Costs Decline

Trucking Conditions Improve Slightly As Fuel Costs Decline

The FTR Trucking Conditions Index for August, while still negative, showed improvement compared to the previous two months, primarily driven by lower diesel prices. However, the index remains in contraction territory, suggesting that weak demand may offset the positive impact of reduced fuel costs. Freight companies should maintain cautious optimism and be prepared to navigate market uncertainties. The slight rebound offers a glimmer of hope, but sustained recovery hinges on broader economic factors and demand stabilization.

01/16/2026 Logistics Industry Insights
Read More
Retailers Adopt Threestep Strategy for Postholiday Ecommerce Returns

Retailers Adopt Threestep Strategy for Postholiday Ecommerce Returns

The post-peak season surge in e-commerce returns presents challenges for retailers. This paper explores effectively managing returns by building a centralized and integrated returns management foundation, incorporating returns into peak season planning, and leveraging technology to streamline processes. These strategies aim to enhance customer satisfaction, reduce costs, and maximize the value of returned merchandise. By implementing these approaches, retailers can maintain profitability even after the peak season rush, mitigating the negative impact of increased return volumes.

01/16/2026 Logistics Industry Insights
Read More
Vaccine Mandates Worsen Trucking Industry Driver Shortage

Vaccine Mandates Worsen Trucking Industry Driver Shortage

The US trucking industry strongly opposes the Biden administration's vaccine mandate, fearing it could lead to the departure of up to a third of drivers, exacerbating the existing labor shortage and damaging supply chains. Industry associations advocate for exemptions and are pursuing legal challenges against the policy. The government faces the challenge of balancing public health concerns with economic stability and needs to explore more flexible solutions to mitigate the potential negative impacts on the vital trucking sector.

01/19/2026 Logistics
Read More