Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Global Air Freight Delays Challenge Crossborder Trade

Global Air Freight Delays Challenge Crossborder Trade

International air freight delays are a common risk in cross-border trade. This paper analyzes the causes of delays, provides response measures after delays occur, and proposes strategies to prevent delays. The aim is to help companies reduce losses, ensure transportation efficiency, and protect their rights. The core lies in the whole-process management of pre-event prevention, mid-event response, and post-event recourse. By implementing these strategies, businesses can mitigate the negative impacts of air freight delays and maintain a smooth supply chain.

01/15/2026 Logistics Encyclopedia
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Trade War Fears Threaten Freight Industry Amid Recession Risks

Trade War Fears Threaten Freight Industry Amid Recession Risks

Global trade tensions and tariff policies are creating uncertainty in the freight economy, impacting business investment, hiring, and expansion decisions. Fitch Ratings has lowered its U.S. growth forecast and warns that tariffs could lead to inflation and recession. Businesses should diversify supply chains, optimize inventory management, and explore new markets. Policymakers need to maintain the multilateral trading system, avoid escalating trade wars, and create a stable business environment. These measures are crucial to mitigating the negative effects of trade disputes and promoting sustainable economic growth.

01/21/2026 Logistics Industry Insights
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New Truck Speed Limits Pose Costs Opportunities for Logistics Firms

New Truck Speed Limits Pose Costs Opportunities for Logistics Firms

The U.S. Department of Transportation is proposing new truck speed limit regulations to enhance road safety. While this may reduce transportation efficiency and increase logistics costs, logistics companies can turn challenges into opportunities by upgrading technology, refining management, diversifying services, communicating proactively, and leveraging data-driven strategies. This approach can enhance competitiveness and usher in a safer and more efficient era for logistics. Companies should focus on these strategies to mitigate the negative impacts and capitalize on the potential benefits of the new regulations.

01/28/2026 Logistics Industry Insights
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Adaptive Warehousing Transforms Warehouse Management

Adaptive Warehousing Transforms Warehouse Management

Dexory explores the future of adaptive warehouses, revealing the stages of evolution in warehouse management and the crucial roles of artificial intelligence, robotics, and automation in innovative supply chains. This provides companies with strong directions to adapt to market changes.

08/07/2025 Warehousing
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Smart Warehousing Revolutionizes Logistics Management

Smart Warehousing Revolutionizes Logistics Management

This article explores the evolution of smart warehouses through four stages: blind, reactive, automated, and adaptive. It discusses the impact of robotics and artificial intelligence on warehouse management, with a particular emphasis on the strategic investments in automation by Amazon and Walmart. Looking forward, AI agents are expected to play a significant role in real-time decision-making.

08/06/2025 Warehousing
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Analysis Behind Airline Cargo Management

Analysis Behind Airline Cargo Management

This article analyzes several decision factors for airlines in the cargo transport process, including cargo priority, contract types, cargo structure, agent performance, transportation pricing, and external factors. By understanding these elements, freight forwarding companies can effectively enhance customer service quality and optimize transportation efficiency. Additionally, promoting regular deliveries and opting for charter services can also reduce the risks associated with cargo transport.

07/17/2025 Logistics Encyclopedia
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Excel Streamlines Costeffective Procurement Management

Excel Streamlines Costeffective Procurement Management

This comprehensive Excel procurement management system covers core modules such as product and supplier information, inquiries, orders, inbound deliveries, requisitions, inventory, payments, and accounts payable. Built-in formulas support automated statistical analysis, enhancing procurement efficiency. It is recommended to back up the system before use. This system is for learning and communication purposes only.

01/23/2026 Warehousing
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El Salvador Joins Revised Kyoto Convention Boosting Global Trade

El Salvador Joins Revised Kyoto Convention Boosting Global Trade

The 32nd Session of the Revised Kyoto Convention (RKC) Management Committee concluded successfully, with El Salvador joining, bringing the number of contracting parties to 135. The meeting finalized the review of updated guidelines for both general and specific annexes, covering key areas such as customs security, advance rulings, and coordinated border management. Moving forward, the RKC will continue to be updated, contributing to global trade facilitation. The updates aim to streamline customs procedures and enhance security measures for international trade.

12/30/2025 Customs Knowledge
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Aviation Ground Safety Risks Demand Better Mitigation Strategies

Aviation Ground Safety Risks Demand Better Mitigation Strategies

A ground incident highlights potential pitfalls in risk mitigation. The article emphasizes that inadequate risk mitigation can introduce new hazards, urging the aviation industry to review change management procedures, enhance expert collaboration, digitize risk assessment tools, and support IATA's ongoing efforts to promote ground operation safety standards. It underscores the importance of a holistic approach to risk management, ensuring that mitigation strategies do not inadvertently create new vulnerabilities on the ground. Continuous improvement and proactive measures are crucial for preventing future incidents.

01/27/2026 Logistics Industry Insights
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