Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Paid Storage As Warehouses Hit Capacity

Amazon Sellers Face Paid Storage As Warehouses Hit Capacity

Amazon sellers are facing drastically reduced storage limits, even with improved performance. Rumors suggest a “pay-to-store” system might be implemented, creating mixed feelings among sellers. This article delves into the reasons behind these policy changes and provides strategies for sellers to survive in this evolving landscape. It analyzes the impact of the new storage limitations and offers practical advice on how to optimize inventory management, improve IPI scores, and explore alternative fulfillment options to mitigate the negative effects of the reduced storage capacity.

12/29/2025 Logistics Industry Insights
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Trucking Rates to Rise As ELD Mandate Nears Shippers Warned

Trucking Rates to Rise As ELD Mandate Nears Shippers Warned

The upcoming ELD (Electronic Logging Device) mandate is poised to impact trucking freight rates. This analysis examines the effects of the ELD mandate on the trucking capacity market and how shippers can navigate potential freight rate increases and capacity shortages. It emphasizes the importance of shippers strengthening relationships with carriers and brokers, optimizing supply chains, planning ahead, and considering technology to improve transportation efficiency. By proactively addressing these challenges, shippers can mitigate the negative consequences of the ELD mandate and maintain a competitive edge.

01/01/2026 Logistics Industry Insights
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Ukraine War Strains Global Air Cargo Operations

Ukraine War Strains Global Air Cargo Operations

The Russia-Ukraine conflict has significantly impacted global air cargo, causing capacity reductions, increased costs, and delivery delays. Airlines are adjusting routes and implementing various strategies. This analysis delves into the approaches of major airlines and explores the conflict's profound effects on supply chains. Adaptability and innovation will be crucial for success, requiring collaboration between airlines and shippers to build a more resilient global supply chain. The future industry trends will be shaped by the need to navigate geopolitical uncertainties and enhance operational efficiency.

01/19/2026 Logistics Industry Insights
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Climate Change Supply Chain Disruptions Cause Global Potato Shortage

Climate Change Supply Chain Disruptions Cause Global Potato Shortage

Lamb Weston faces rising production costs and supply chain challenges due to climate change-induced potato crop failures. This article analyzes the impact of climate change on the food industry and explores how businesses and consumers can respond. It highlights the importance of climate risk management, supply chain resilience, and sustainable development practices to mitigate the effects of climate change on food production and availability. Companies need to adapt to ensure continued access to resources and consumers need to be aware of the impact of their choices.

01/19/2026 Logistics Industry Insights
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Nanjing Lukou Airport Expands Global Routes Boosts Cargo Efficiency

Nanjing Lukou Airport Expands Global Routes Boosts Cargo Efficiency

Nanjing Lukou International Airport continues to expand its international route network, optimize cargo clearance procedures, and improve service quality. West Coast Cargo Network provides comprehensive airport information and cargo services, helping businesses efficiently conduct international trade. The airport will embrace new technologies in the future to promote the construction of a smart airport, building a bridge for global trade and personnel exchanges. This includes streamlining processes and leveraging technology to enhance efficiency and customer experience.

08/21/2025 Airport Codes
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Qantas Celebrates 100 Years of Global Connectivity

Qantas Celebrates 100 Years of Global Connectivity

Qantas, Australia's national airline, boasts a century-long history. With a global network, it's a member of the Oneworld alliance. The kangaroo logo symbolizes reliability, safety, and quality service. This article introduces Qantas's basic information, route network, alliance affiliation, and its role in the cargo sector. It highlights Qantas's significant presence in international air travel and its commitment to providing a premium travel experience as a key player within the Oneworld alliance.

09/26/2025 Airlines
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Harbin Taiping Airport Emerges As Key Northeast Asia Hub

Harbin Taiping Airport Emerges As Key Northeast Asia Hub

Harbin Taiping International Airport, a vital aviation hub in Northeast Asia, continuously improves its infrastructure, optimizes its route network, and enhances service quality. Through large-scale expansion, the airport's comprehensive support capabilities have significantly improved. Its route network radiates to important cities at home and abroad, with a clear advantage in Russian-related business. In the future, the airport will continue to develop and make greater contributions to regional economic and social development.

09/26/2025 Airport Codes
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USPS Expands 18000 Delivery Units for Ecommerce Growth

USPS Expands 18000 Delivery Units for Ecommerce Growth

USPS announced the opening of over 18,000 Destination Delivery Units (DDUs) nationwide, allowing shippers of all sizes to access its last-mile delivery network for faster and more cost-effective logistics services. This initiative aims to reduce transportation costs for businesses, improve delivery efficiency, and ultimately contribute to business growth. By leveraging the DDU network, businesses can streamline their shipping processes and reach customers more efficiently, enhancing their competitiveness in the market.

01/15/2026 Logistics
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Zanzibar Airport Expands Global Flight Connections

Zanzibar Airport Expands Global Flight Connections

Abeid Amani Karume International Airport (ZNZ) is expanding its route network, connecting Zanzibar to the world. This article introduces basic information about ZNZ airport, its international route network, and the importance of air cargo logistics. It also recommends the West Coast Cargo's three-letter code lookup system, providing air cargo operators with a convenient airport information query service. This tool simplifies finding necessary details about ZNZ and other airports, streamlining air freight operations related to Zanzibar.

09/29/2025 Airport Codes
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