Amazon Japan Adapts Holidays Shenzhen Launches Trade Platform Plugo Secures Funding

Amazon Japan Adapts Holidays Shenzhen Launches Trade Platform Plugo Secures Funding

This article focuses on hot topics for cross-border e-commerce sellers. It analyzes platform updates including Amazon Japan's holiday operations adjustments, Shopee Singapore's new tax regulations, Lazada's logistics rate changes, and AliExpress promotional activities. It also covers domestic news such as the launch of Shenzhen's cross-border trade big data platform and Hebei's export growth. Furthermore, it addresses the global economic situation and capital market trends, providing sellers with comprehensive market insights and valuable references.

01/04/2026 Logistics
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Amazon Sellers Cut Costs Boost Sales with PPC Strategies

Amazon Sellers Cut Costs Boost Sales with PPC Strategies

This article highlights Amazon Ads optimization case studies, focusing on traffic challenges for high-priced products. It offers practical techniques such as SKAG adjustments, bid optimization, Sponsored Brands Video (SBV) strategies, data-driven campaign management, and VCPM utilization. These strategies aim to help sellers double sales and reduce ACOS, providing new insights into PPC implementation. The article emphasizes actionable steps and real-world examples to improve campaign performance and drive results for premium product listings on Amazon.

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon Adjusts Broad Match Sellers Report ACOS Spikes

Amazon's broad match rule changes in advertising potentially impact seller ACOS. This article analyzes the differences between the old and new rules, reveals the impact, and provides strategies such as negative keywords, optimized keyword structure, and effective use of modifiers. It also explores Amazon's traffic challenges and future prospects, emphasizing the need for sellers to embrace change and strive for excellence. Sellers need to adapt to the changes to maintain and improve their ACOS in the long run.

Walmart Marketplace Expands Seller Opportunities for Ecommerce Growth

Walmart Marketplace Expands Seller Opportunities for Ecommerce Growth

This article provides an in-depth analysis of the value and potential of the Walmart Marketplace, offering a comprehensive onboarding guide for new sellers. It covers the development history, core advantages, onboarding details, and differentiation from Amazon. The aim is to help sellers seize e-commerce growth opportunities and embark on a profitable journey within the Walmart ecosystem. It provides key insights for those looking to expand their reach through omnichannel sales and leverage Walmart's established customer base.

Aviation Industry Battles for Spectrum in Global Radio Regulations

Aviation Industry Battles for Spectrum in Global Radio Regulations

IATA advocates for radio spectrum for the aviation industry at the WRC, ensuring that aviation communication needs are met and promoting technological innovation. The aviation industry needs to actively participate in international cooperation to address spectrum challenges. This includes securing sufficient spectrum for safety-critical communications, supporting the development of new technologies like 5G, and working with regulators to establish clear and predictable spectrum policies. Collaboration is crucial to ensuring the continued safe and efficient operation of air transport.

Bytedance Denies Merger Plans for Douyin and Xigua Video

Bytedance Denies Merger Plans for Douyin and Xigua Video

Rumors circulated that Douyin would absorb Xigua Video, but the official response denied this. This article analyzes the different positioning and strategic synergy between Douyin and Xigua Video, pointing out that the "long and short video combination" is ByteDance's strategic layout. This aims to cover a wider user base, meet diverse content needs, and enhance commercialization potential. Xigua Video needs to focus on high-quality content, optimize user experience, and explore new business models in the future.

Google SEO Guide for Beginners to Boost Rankings

Google SEO Guide for Beginners to Boost Rankings

This article unveils a brand-new Google SEO strategy, covering nine key techniques including keyword strategy, AI article optimization, website architecture, external linking, and user experience. It helps you quickly improve website rankings, surpass competitors, and achieve precise traffic and order growth. Master these secrets, and even beginners can easily dominate the first page of Google! This comprehensive approach provides actionable insights for boosting your online presence and driving measurable results through effective search engine optimization.

Ecommerce SEO Guide Managing URL Changes Effectively

Ecommerce SEO Guide Managing URL Changes Effectively

Modifying URLs can impact Google SEO, but is sometimes necessary for optimization. Proceed with caution and develop a plan to mitigate risks. Implement 301 redirects to guide users and search engines to the new URLs. Update internal and external links to reflect the changes. Monitor your website's performance and rankings closely after the URL modifications. By taking these steps, you can minimize the negative impact on SEO and potentially improve your website's overall performance and search visibility.

Amazon Ads Advanced Matching and Bidding Strategies Explained

Amazon Ads Advanced Matching and Bidding Strategies Explained

This article provides an in-depth analysis of Amazon advertising match types, ad structure, and bidding strategies. It compares the characteristics of broad, phrase, and exact match, explaining how to build a scientific ad structure, emphasizing the importance of single product single group. It also explores the application of different bidding strategies in the new product, growth, and maturity stages, and how to maximize advertising effectiveness through refined ad placement adjustments, helping sellers improve their advertising performance.

Amazon AWD Eases Inventory Challenges for Ecommerce Sellers

Amazon AWD Eases Inventory Challenges for Ecommerce Sellers

Amazon launched AWD (Amazon Warehousing & Distribution), offering third-party sellers low-cost, long-term inventory storage, optimizing supply chains, and reducing warehousing costs. However, it may increase dependence on the Amazon ecosystem. This presents an opportunity for sellers but poses a challenge to 3PL providers. Sellers need to refine inventory management and pay close attention to policy changes to maximize profits. Careful inventory management and monitoring policy changes are crucial for sellers to maximize profits in this new landscape.

01/06/2026 Warehousing
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