Amazon Launches Ad Tools to Drive Holiday Sales

Amazon Launches Ad Tools to Drive Holiday Sales

How can Amazon sellers leverage the latest advertising reports to stand out during peak season? This article provides an in-depth analysis of Amazon's new 'Purchases attributed to ads report' and 'Total traffic and invalid traffic report'. It offers practical strategies for ASIN optimization and keyword optimization, helping sellers improve advertising effectiveness and achieve brand growth. By understanding and utilizing these reports, sellers can make data-driven decisions to maximize ROI and boost sales performance during critical shopping periods.

01/06/2026 Logistics Industry Insights
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UPS Revamps Ground Saver Higher Costs Less Coverage

UPS Revamps Ground Saver Higher Costs Less Coverage

UPS rebranded SurePost to Ground Saver, significantly reducing compensation while surprisingly raising prices, drawing attention from sellers. This article delves into the impact of this adjustment, providing sellers with strategies to adapt and maintain competitiveness in the evolving market landscape. The changes in compensation policies and pricing structures are analyzed to understand the potential challenges and opportunities for businesses relying on UPS services. Practical recommendations are offered to help sellers navigate the new environment and optimize their logistics strategies.

01/08/2026 Logistics
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Amazon Tightens Brand Registry Rules Removes Unverified Sellers

Amazon Tightens Brand Registry Rules Removes Unverified Sellers

Recently, a large number of Amazon sellers have had their brand registries removed, causing industry shock. The reason may be related to the inconsistency between the store entity and the brand owner, but the official explanation is a new round of brand verification. Sellers need to prepare trademark certificates, authorization letters, production certificates, product pictures, business licenses and other materials for appeal. This event serves as a warning to sellers about the importance of compliant operation on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Launches Search Query Dashboard to Boost Seller Sales

Amazon Launches Search Query Dashboard to Boost Seller Sales

The Amazon Search Query Performance dashboard is a crucial tool for brand sellers to unlock sales growth. By analyzing customer search behavior, sellers can optimize keyword strategies, improve product listings, adjust advertising campaigns, and discover new product opportunities. This dashboard provides key data such as search volume, click-through rate, and conversion rate, helping sellers comprehensively understand product performance and enhance their competitiveness on the Amazon platform. It allows for data-driven decisions to improve visibility and drive sales.

01/04/2026 Logistics Industry Insights
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Ebay Expands Payment Options for Crossborder Sellers

Ebay Expands Payment Options for Crossborder Sellers

eBay's payment system is undergoing a significant change, moving beyond PayPal exclusivity to offer sellers options like bank accounts. The fee structure is also changing, with individual sellers no longer required to pay PayPal fees. However, payment processing times may increase, and cash payments will still incur charges. Third-party overseas warehouses are becoming more advantageous for logistics. Sellers need to adapt to the new rules and optimize their operational strategies to navigate these changes effectively.

12/29/2025 International Settlement
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Ebay Australia Revises Seller Pricing and Tracking Policies

Ebay Australia Revises Seller Pricing and Tracking Policies

eBay Australia has introduced a new comparative pricing policy to help sellers optimize pricing strategies and improve the buyer experience. Simultaneously, accounts with a valid tracking rate below 95% will face delayed payouts. Sellers should proactively adapt to these policy changes by optimizing pricing strategies and improving their valid tracking rate to remain competitive in the market. This aims to create a better marketplace for both buyers and sellers by encouraging competitive pricing and reliable shipping.

12/30/2025 Logistics
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Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adapt to FBA Capacity Cuts Amid Crossborder Challenges

Amazon Sellers Adapt to FBA Capacity Cuts Amid Crossborder Challenges

Amazon's significant reduction in FBA storage capacity presents challenges for cross-border sellers. This article analyzes the reasons behind Amazon's move, explores the difficulties faced by sellers under normalized storage limits, and proposes strategies such as overseas warehouse deployment and improved operational capabilities. It emphasizes that sellers should actively adapt to changes, enhance their core competitiveness, and seek survival in a changing environment. The key is to diversify fulfillment options and optimize inventory management to navigate the new landscape.

12/30/2025 Logistics Industry Insights
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Amazon Expands Seller Refund Flexibility with Data Tools

Amazon Expands Seller Refund Flexibility with Data Tools

Amazon has upgraded its seller return tools, introducing a more flexible 'Returnless Refund' option. This allows sellers to set refund thresholds based on product price. A new Returns and Inventory Health dashboard provides insights into return reasons and recovery value. These enhancements help sellers better understand return patterns, optimize return management strategies, reduce operational costs, and improve customer satisfaction. The dashboard aims to empower sellers with data-driven insights to make informed decisions regarding returns and inventory recovery.

01/15/2026 Logistics
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Shopee Sellers Guide Launching Your Ecommerce Business

Shopee Sellers Guide Launching Your Ecommerce Business

This article provides a detailed guide for new Shopee sellers on the onboarding process. It covers key steps such as main account registration, shop opening, qualification review, and sales right activation. The importance of main account permissions is emphasized. It also provides channels to check the application progress. This guide is applicable to sellers in all Shopee sites.

11/03/2025 Customs Knowledge
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