Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon has launched a new feature called "Precise Audience Targeting," allowing sellers to send marketing emails directly to specific consumer groups. This article delves into the core content and transformative significance of this new policy, analyzing seller feedback and market response. It also interprets Amazon's marketing function matrix and provides practical advice for sellers to embrace the changes and welcome a new era of Amazon marketing. The feature aims to improve marketing efficiency and personalization, enabling sellers to reach the most relevant customers with tailored offers.

01/04/2026 Logistics Industry Insights
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Ireland Overhauls Biopharma Tariffs to Spur RD and Trade

Ireland Overhauls Biopharma Tariffs to Spur RD and Trade

Ireland has released a biopharmaceutical tariff adjustment plan aimed at reducing R&D and compliance costs, and strengthening its global competitiveness. The new policy focuses on tax reductions for R&D equipment, adaptation to new EU regulations, incentives for high-value drug exports, and restrictions on low-value-added product exports. This move aims to address challenges such as the impact of new EU regulations and increased global competition. It is expected to promote the quality and efficiency of Ireland's biopharmaceutical industry, optimize the global trade landscape, and inject new impetus into Sino-Irish and EU-Irish pharmaceutical trade.

01/15/2026 Customs Knowledge
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The Rise of New Energy Heavy Trucks in Linfen A Shift from Policydriven to Marketdriven Orientation

The Rise of New Energy Heavy Trucks in Linfen A Shift from Policydriven to Marketdriven Orientation

The Linfen new energy heavy-duty truck market is undergoing a transition from policy guidance to market orientation. Users have calculated the economic advantages of 'electricity is cheaper than gas', which accelerates the rapid development of new energy heavy-duty trucks. The gradual maturation of policies and technological advancements have led to explosive growth in electric heavy-duty trucks, positioning Linfen as a key region in the electric heavy-duty truck market.

07/24/2025 Logistics
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Ozon Removes Products Quietly As Sellers Adjust Strategy

Ozon Removes Products Quietly As Sellers Adjust Strategy

OZON's new policy automatically hides products with no sales, add-to-cart actions, or favorites within 180 days, aiming to improve product quality and user experience. Sellers should focus on product pricing, image quality, descriptions, and attributes to avoid being 'invisibly removed'. Appeals are possible for misjudged products. Re-listing requires optimizing product information to prevent recurrence. This platform adjustment presents both challenges and opportunities for new sellers, necessitating continuous improvement in operational capabilities.

01/04/2026 Logistics
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Southeast Asia Becomes Key Market for Small Package Logistics

Southeast Asia Becomes Key Market for Small Package Logistics

The international small package logistics in Southeast Asia is rapidly emerging, driven by policy benefits and infrastructure improvements. With differentiated tariff policies and advanced logistics technologies, the region is gradually becoming a new opportunity in global logistics. Businesses need to be flexible in responding to changing policies to optimize their logistics strategies.

06/24/2025 Logistics Industry Insights
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New Opportunities In Channel Economy How Multiple Freight Trains Are Connecting International Trade Networks

New Opportunities In Channel Economy How Multiple Freight Trains Are Connecting International Trade Networks

With policy support, the China-Europe Railway Express and the New Western Land-Sea Corridor have successfully promoted the development of corridor economies. By innovating customs clearance models and enhancing import trade capabilities, these initiatives have fostered international trade cooperation, which will further drive regional economic integration and growth in the future.

07/25/2025 Logistics
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Amazon Introduces New Seller Badges to Highlight Top Products

Amazon Introduces New Seller Badges to Highlight Top Products

Amazon's traffic rules are undergoing significant changes! The "Amazon's Choice" badge has been replaced by three new badges, marking the arrival of a refined traffic operation era. This article provides an in-depth interpretation of the meaning and acquisition strategies of the new badges, and analyzes the impact of Amazon's policy changes on sellers. It aims to help sellers seize new opportunities and achieve sales growth by understanding these changes and adapting their strategies accordingly. This shift requires a more nuanced approach to product listing optimization and marketing efforts.

01/05/2026 Logistics Industry Insights
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Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Leading a New Model of Foreign Trade and New Opportunities in the International Market

Crossborder Ecommerce Leading a New Model of Foreign Trade and New Opportunities in the International Market

Cross-border e-commerce is playing an increasingly important role in China's foreign trade, enhancing operational efficiency and aiding the transformation and development of small and medium-sized enterprises. With changing policy support and market demand, cross-border e-commerce is set to become a new driving force for promoting high-quality foreign trade development.

07/24/2025 Logistics
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Four Departments Jointly Issue Notice to Accelerate Implementation of Old Freight Truck Scrapping and Replacement Policy

Four Departments Jointly Issue Notice to Accelerate Implementation of Old Freight Truck Scrapping and Replacement Policy

The Ministry of Transport, Ministry of Public Security, Ministry of Finance, and Ministry of Commerce jointly issued a notice to support the scrapping and updating of old operating trucks. The new policy divides the funding burden by regions: East, Central, and West, aiming to promote green development and high-quality transformation in the transportation sector.

08/29/2024 Logistics
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