Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
Read More
Chatgpt Transforms Global Ecommerce Strategies

Chatgpt Transforms Global Ecommerce Strategies

ChatGPT has garnered significant attention in cross-border e-commerce, assisting with product selection, copywriting, and data analysis, thereby enhancing operational efficiency. However, it cannot completely replace human operators. Cross-border e-commerce professionals need to improve their skills and embrace change, developing ChatGPT into a "powerful assistant" to jointly promote industry upgrades. It is a tool to be leveraged, not a replacement for strategic thinking and human interaction in navigating the complexities of the global market.

01/05/2026 Logistics Industry Insights
Read More
Vietnam Lockdown Strains Global Supply Chains Ahead of Holidays

Vietnam Lockdown Strains Global Supply Chains Ahead of Holidays

COVID-19 lockdowns in Vietnam have disrupted global supply chains, posing significant challenges for retailers who face product delivery delays and declining sales. Businesses are actively adapting strategies to mitigate these issues, including sourcing alternative suppliers, relocating production facilities, and optimizing supply chain management. These efforts aim to navigate the uncertainty caused by the pandemic and ensure sufficient supply during the holiday season. The disruptions highlight the vulnerability of global supply chains and the need for greater resilience.

01/29/2026 Logistics Industry Insights
Read More
Auto Parts Exporters Optimize Crossborder Ecommerce to Italy

Auto Parts Exporters Optimize Crossborder Ecommerce to Italy

For cross-border e-commerce sellers shipping auto parts to Italy, a comprehensive consideration of platform selection, logistics solutions, customs clearance procedures, tax handling, and compliance requirements is essential. Choosing the right logistics channel, such as international express, air freight, or sea freight, and paying attention to customs clearance, taxation, and product compliance, are key to successfully entering the Italian market. Careful planning and execution in these areas will contribute to a smooth and profitable expansion into Italy.

01/26/2026 Logistics
Read More
Study Reveals Datadriven Tiktok Influencer Marketing Strategies

Study Reveals Datadriven Tiktok Influencer Marketing Strategies

In TikTok influencer marketing, moving away from empiricism and embracing data-driven strategies is crucial. This article emphasizes the importance of establishing a replicable and verifiable influencer judgment system through data logic, screening frameworks, and efficiency models. This helps brands and businesses identify 'super-spreaders' who can truly amplify product value and improve marketing ROI. This exchange is suitable for teams looking to leverage data, rather than intuition, to make informed decisions about influencer selection and campaign performance.

01/26/2026 Logistics Industry Insights
Read More
Ecommerce Firms Prioritize Sustainable Growth Over Trends

Ecommerce Firms Prioritize Sustainable Growth Over Trends

Small and medium-sized e-commerce sellers should avoid over-reliance on promotional activities and seasonal products, returning to steady operations. Achieving stable growth and avoiding risks associated with blindly chasing trends requires: meticulous product selection, solidifying the fundamentals, lean advertising, reasonable inventory management, risk early warning systems, diversified channels, data-driven decision-making, and continuous learning. This approach helps to build a sustainable business model less susceptible to market volatility and ensures long-term profitability.

01/26/2026 Logistics Industry Insights
Read More
Amazon FBA Shipping Delays Affect Customer Satisfaction

Amazon FBA Shipping Delays Affect Customer Satisfaction

Amazon FBA logistics information delays negatively impact buyers in several ways, including increased shopping anxiety, disrupted time planning, reduced repurchase intentions, diminished product anticipation, and increased difficulty in after-sales service. Improving the transparency and timeliness of logistics information is crucial for enhancing buyer experience and strengthening platform competitiveness. Addressing these delays can lead to improved customer satisfaction and loyalty, ultimately benefiting both buyers and sellers on the Amazon platform. Investing in better tracking and communication is essential.

01/29/2026 Logistics
Read More
Retailers Boost Loyalty with Improved Tracking Systems

Retailers Boost Loyalty with Improved Tracking Systems

An efficient track and trace system is crucial for enhancing customer satisfaction and brand loyalty. By integrating technologies like barcodes and RFID with software systems, businesses can achieve end-to-end product monitoring, optimize their supply chain, improve operational efficiency, and build brand trust. Choosing the right track and trace solution can deliver long-term value for businesses. This enables better supply chain visibility, reduces counterfeiting, and ultimately fosters stronger relationships with customers through increased transparency and accountability.

01/29/2026 Logistics Industry Insights
Read More
Iot Boosts Supply Chain Transparency in Logistics Sector

Iot Boosts Supply Chain Transparency in Logistics Sector

This paper explores how the Internet of Things (IoT) technology empowers supply chains, enabling real-time tracking, timely alerts, and compliance assurance, breaking down information silos and building a transparent supply chain. By deploying smart sensors and connected devices, businesses can precisely control the status of goods, prevent problems before they occur, improve operational efficiency, and ensure product quality and compliance. This leads to better visibility, proactive risk management, and ultimately, a more resilient and efficient supply chain.

01/29/2026 Logistics Industry Insights
Read More
Fgvcon Expo in Shenzhen Highlights Short Video Ecommerce Trends

Fgvcon Expo in Shenzhen Highlights Short Video Ecommerce Trends

The FGVCon Overseas Influencer Product Selection Exhibition will be held in Shenzhen in early 2025, focusing on short video e-commerce. The exhibition brings together global influencers, brands, and distributors to discuss industry trends and operational strategies. Financial and tax service institutions like EasyTax will be present, assisting cross-border e-commerce businesses with compliant operations. The exhibition reflects the opportunities and challenges of cross-border e-commerce, providing a platform for industry exchange and development.

01/28/2026 Logistics Industry Insights
Read More