Creative sparks from around the world converged in Shenzhen to explore the future trajectory of short-video e-commerce at the FGVCon Overseas Influencer Product Selection Exhibition in early 2025. This gathering served not only as a networking platform for industry professionals but also as a crucial opportunity for cross-border e-commerce enterprises to gain market insights and expand their operations.
FGVCon Exhibition Overview
The FGVCon Overseas Influencer Product Selection Exhibition, held from January 10-11, 2025 at Shenzhen's Futian Convention Center, emerged as an international showcase focused on short-video e-commerce. The event attracted over 20,000 participants, including nearly 100 overseas short-video influencers, more than 100 international brands, and distributors. Its mission: to establish a collaborative platform connecting global short-video industry stakeholders.
The exhibition spanned major platforms including TikTok, Facebook Reels, YouTube Shorts, and Kwai, demonstrating the diversity and global influence of short-form video content.
Industry Insights and Conference Highlights
The opening day featured thought leaders sharing practical experiences and forward-looking perspectives. FastMoss founder Shi Wenlu delivered the keynote address, analyzing emerging trends in content-driven e-commerce. American experts Allef and Liu Xiaobin presented operational strategies and success cases, covering TikTok commerce and global retail brand development respectively.
Afternoon sessions saw influencers and brand executives including Farzad Ghayour, Randy NBCN, and Vietnam's Vinh explore live-stream commerce, brand growth strategies, and emerging market opportunities through in-depth discussions.
Easy-tax Showcases Cross-Border Financial Compliance Solutions
As cross-border e-commerce flourishes globally, financial compliance challenges have gained prominence. Easy-tax (exhibiting at Hall 8, Booth B-067) presented comprehensive fiscal solutions for international e-commerce businesses, including tax consultation, financial planning, and compliance management services.
The company's representatives engaged extensively with attendees, detailing how their services help businesses optimize tax structures while maintaining regulatory compliance across markets.
Short-Video Platform Ecosystems and Development Trends
The exhibition highlighted distinct platform characteristics: TikTok's algorithm-driven youth engagement, Facebook Reels' mass audience reach, YouTube Shorts' content ecosystem integration, and Kwai's regional market penetration. Common across all platforms were short-form content formats, high interactivity, and strong social components.
Industry observers noted these platforms are evolving toward greater personalization, intelligent features, and content diversification as technology advances and user behaviors shift.
Cross-Border E-Commerce: Opportunities and Challenges
FGVCon's gathering reflected the rapid expansion of global cross-border e-commerce, where short-video platforms serve dual roles as marketing channels and brand engagement spaces. However, businesses face persistent challenges including cultural differences, language barriers, logistics costs, payment systems, and complex fiscal regulations.
Experts emphasized that sustainable growth requires enhanced operational capabilities, strengthened local partnerships, and professional financial compliance support to mitigate risks.
Looking Ahead
As the exhibition's second day commenced, scheduled discussions on TikTok content creation, beauty industry strategies, and live-commerce innovations promised further insights for attendees. The event stands as both an industry milestone and a strategic opportunity for cross-border e-commerce players navigating an evolving digital marketplace.