Amazon Adds Keyword Sorting to Boost Ad Targeting ROI

Amazon Adds Keyword Sorting to Boost Ad Targeting ROI

Amazon Advertising launched a new feature, "Keyword Ranking," to help sellers select keywords accurately and improve ad conversion rates. This article provides an in-depth analysis of the feature's value and shares five key keyword optimization methods. These include analyzing search volume, keyword length, balancing conversion, uncovering trending keywords, and conducting market research. By implementing these strategies, sellers can create effective and high-performing advertising campaigns on Amazon.

01/05/2026 Logistics Industry Insights
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Wayfair Streamlines Seller Onboarding Emphasizes Returns and Payments

Wayfair Streamlines Seller Onboarding Emphasizes Returns and Payments

Wayfair's store setup process has undergone a significant update, prioritizing returns and payment settings. Sellers must now plan their return strategy in advance, choosing between supplier-managed or Wayfair-managed models, and bind their payment accounts early. This article analyzes these changes, provides coping strategies, and explores key aspects of Wayfair platform operation. It aims to help sellers adapt to the new regulations and improve operational efficiency within the Wayfair marketplace.

01/05/2026 Logistics Industry Insights
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Facebook Page Security How to Remove User Permissions

Facebook Page Security How to Remove User Permissions

This article details how to safely and effectively remove authorized users from a new Facebook Page. The process involves accessing the Page Management interface, navigating to Permissions settings, removing the target user, undergoing identity verification and confirmation, awaiting removal request approval, and the removed user's review of the request. These steps ensure account security and operational efficiency. Regularly reviewing and updating permission settings is crucial for maintaining Facebook Page security.

01/05/2026 Logistics Encyclopedia
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Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon's new storage policy might introduce paid storage expansion. This article delves into the details, including the shift from quantity-based to volume-based restrictions, monthly IPI score assessments, and the inclusion of in-transit inventory. It also cautions sellers about the risks of the 'Direct Shipping Policy' and shares tips for expanding storage during peak seasons. The aim is to help sellers effectively address storage challenges while maintaining compliant operations.

01/05/2026 Logistics Industry Insights
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Ecommerce Sellers Target 1T Home Goods Market for Expansion

Ecommerce Sellers Target 1T Home Goods Market for Expansion

The global home goods market is approaching a trillion dollars, presenting new opportunities for cross-border e-commerce. This article analyzes the Home Goods Industry Overseas Summit and examines Amazon advertising data, offering sellers advertising strategies to help them tap into this trillion-dollar market. It provides insights and actionable advice for leveraging Amazon advertising to effectively reach target audiences and maximize sales in the competitive global home goods landscape.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Opens US Market for Amazon Sellers

Tiktok Shop Opens US Market for Amazon Sellers

TikTok Shop US is now open for registration, presenting a new growth opportunity for Amazon sellers. Initially, it adopts an invitation-only system with relatively high entry requirements. Sellers are advised to closely monitor policy changes, prepare proactively, and enhance their capabilities to secure future entry opportunities. Focus on building a solid foundation and be ready to capitalize on the potential of TikTok Shop in the US market.

01/05/2026 Logistics Industry Insights
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IATA Launches Training System to Boost Aviation Skills

IATA Launches Training System to Boost Aviation Skills

IATA has launched a new training assessment system designed to comprehensively measure student capabilities through diverse evaluation methods, tailored to course type and proficiency level. This system integrates instructional design, focusing on the development of knowledge, skills, and cognitive abilities. The goal is to promote training excellence and cultivate outstanding talent for the future development of the aviation industry. Detailed policies ensure assessment quality, guaranteeing fairness and impartiality.

01/08/2026 Logistics Encyclopedia
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Uschina Trade War Escalates Raising Consumer Costs

Uschina Trade War Escalates Raising Consumer Costs

S&P Global Market Intelligence analysis indicates that the new round of tariffs will lead to a decline in US import and export trade volume and push up consumer prices. Industries such as clothing, toys, and mobile phones will be the most affected. Companies need to adjust their pricing strategies, and consumers may face inflation. The trade war has far-reaching effects, and the global economy will be impacted.

01/08/2026 Logistics Industry Insights
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Prologis Report Hints at Logistics Real Estate Demand Shift

Prologis Report Hints at Logistics Real Estate Demand Shift

The Prologis IBI indicator suggests a turning point for logistics real estate demand in Q3, with improvements in net absorption, new lease signings, and the project pipeline. Large enterprises and essential goods industries are driving growth, while a 'just enough' inventory strategy reflects companies' response to uncertainty. Vacancy rates are expected to remain stable in the short term, but the market may tighten in the long term, potentially accelerating rental growth.

01/07/2026 Logistics Industry Insights
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Amazon Germany Introduces Click Collect for Seller Growth

Amazon Germany Introduces Click Collect for Seller Growth

Amazon Germany has launched a "Click & Collect" service, allowing third-party sellers to offer same-day in-store pickup to nearby customers. This initiative aims to increase foot traffic, attract new customers, strengthen customer engagement, and enhance store visibility. The service is expected to help sellers expand their local market presence. However, the ultimate impact of this service remains to be seen and will depend on market adoption and customer response.

01/04/2026 Logistics
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