Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Ads Launches Skulevel Profitability Tools for Sellers

Amazon Advertising launched a new "Products" page, integrating SKU-level advertising data to help sellers analyze profitability and avoid blind optimization. This feature provides optimization suggestions without relying on third-party tools, although it currently excludes Sponsored Brands campaign data. It's a valuable tool for profit-driven operators, enabling them to understand the performance of individual products and make informed decisions to improve their bottom line.

Amazon Faces Growth Slowdown Amid Postpandemic Shifts

Amazon Faces Growth Slowdown Amid Postpandemic Shifts

Amazon's stock price has plummeted nearly 50%, revealing the decline of the e-commerce dividend. With the pandemic boost over, high expansion costs, and increased competition, Amazon is forced to lay off employees, cut costs, and explore new growth areas like social shopping. Despite these challenges, Amazon still possesses brand and technological advantages. The success or failure of its transformation will determine its future development.

Independent Ecommerce Platforms Boost Crossborder Sales

Independent Ecommerce Platforms Boost Crossborder Sales

This article delves into the concept of independent websites and their four key advantages for cross-border e-commerce: traffic autonomy, pricing flexibility, differentiated competition, and data security. Independent websites offer sellers the opportunity to break free from platform constraints and establish their own self-managed base. This presents a new option for cross-border e-commerce businesses seeking to stand out and control their brand experience.

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.

Major Shippers Commit to Fossilfree Fleets at COP28

Major Shippers Commit to Fossilfree Fleets at COP28

At COP28, major shipping companies issued a joint statement calling for a halt to the construction of new fossil fuel vessels and urging the IMO to develop a regulatory framework for green fuels. The shipping industry's green transition faces multiple challenges, including technology, cost, and regulation. International organizations, governments, shipping companies, and consumers need to work together to accelerate decarbonization and achieve sustainable development.

Aviation Data Boosts Hotel Industry Growth

Aviation Data Boosts Hotel Industry Growth

The hotel industry is entering a "data-driven" era, with aviation data emerging as a new growth area. By analyzing flight schedules, bookings, ticket prices, flight status, and seat data, hotels can accurately forecast demand, optimize pricing, uncover potential markets, make informed location decisions, conduct targeted marketing, and implement dynamic pricing strategies. These tactics help improve occupancy rates, increase revenue, and achieve a substantial return on investment.

Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand achieved a revenue of 38 billion Thai Baht in 2022 and turned profitable, largely attributed to the contribution of Lazada Express. Facing challenges from competitors like Shopee's profitability strategies and reduced consumer spending, Lazada needs to optimize its operations, enhance user experience, and explore new growth opportunities. This is crucial for maintaining its competitive edge in the highly competitive Thai e-commerce market.

Openais Sora Transforms Video Production with AI

Openais Sora Transforms Video Production with AI

OpenAI's Sora model is a powerful text-to-video generation tool with broad applications. It allows users to create videos from text prompts, opening up new possibilities for content creation and storytelling. However, it's crucial to address the authenticity and ethical considerations surrounding AI-generated content. Concerns about misinformation, deepfakes, and the potential misuse of this technology need careful attention and responsible development practices.

Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

Amazon Sellers Adopt Lowcost Traffic Tactics to Boost Profits

In Amazon's competitive marketplace, low-cost traffic generation is crucial for seller survival. This article shares two practical strategies: first, improve conversion rates and reduce customer acquisition costs through precise long-tail keywords; second, leverage related traffic with a 'beggar' approach, bidding extremely low on ASINs in bulk to capture unexpected traffic. Emphasizing the importance of refined operations and data monitoring, this helps sellers achieve profitability on the Amazon platform. This strategy aims to acquire traffic at minimal cost.

Xiamen Port Addresses Key Cargo Shipping Challenges

Xiamen Port Addresses Key Cargo Shipping Challenges

This article focuses on common pain points in Xiamen Port freight, such as losing contact with Indian clients, strict shipping requirements, and pre-Chinese New Year shipping strategies. It provides practical advice to help cargo owners better understand the Xiamen Port freight process, avoid unnecessary troubles, and improve freight efficiency. The guide aims to streamline operations and ensure smoother international trade through Xiamen Port, particularly during peak seasons.