Leon Deng B2B Firms Must Embrace Digital Marketing to Succeed

Leon Deng B2B Firms Must Embrace Digital Marketing to Succeed

Marketing expert Deng Xianliang points out that foreign trade B2B enterprises should actively embrace online marketing, utilizing strategies such as long-tail keywords, differentiated marketing, and niche language markets, while remaining sensitive to new trends. He emphasizes that fully leveraging the advantages of the internet is crucial for foreign trade companies to expand their markets, reduce costs, and enhance their competitiveness. Embracing these digital strategies is essential for success in the modern global marketplace.

01/27/2026 Logistics Industry Insights
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Chinese Lens Maker Viltrox Gains Global Appeal with Affordable Quality

Chinese Lens Maker Viltrox Gains Global Appeal with Affordable Quality

Viltrox, with its keen market insight, technological innovation, and precise marketing strategies, has successfully broken the international brand monopoly, winning the global market with high-performance, cost-effective lenses. With overseas sales accounting for 70% and annual sales exceeding 30,000 units, Viltrox marks a key leap from 'following' to 'running alongside' in China's precision optics industry. This provides a new paradigm for Chinese manufacturing to move towards the high end of the global value chain.

01/28/2026 Logistics Industry Insights
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US Economic Recovery Slows As Tariffs Weigh on Trade

US Economic Recovery Slows As Tariffs Weigh on Trade

A recent Federal Reserve report indicates a slight recovery in the US economy. However, inflationary pressures and the potential for increased tariffs pose challenges to foreign trade businesses. Companies need to closely monitor economic trends and proactively optimize their supply chains and explore new markets to navigate the uncertainty. This proactive approach is crucial for mitigating risks and ensuring continued growth in a volatile economic landscape. Strategic adaptation and diversification are key to success.

01/28/2026 Customs Knowledge
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MIT ASU Launch Online Supply Chain Management Masters Program

MIT ASU Launch Online Supply Chain Management Masters Program

MIT and ASU collaborate to offer an online Master's in Supply Chain Management, designed for students who have completed the MITx MicroMasters program. This flexible and affordable degree program leverages the strengths of both universities. The curriculum covers the end-to-end supply chain, aiming to cultivate professionals with a global perspective. This collaboration signifies a new trend in higher education partnerships, providing accessible and high-quality education in a critical field.

01/27/2026 Logistics Industry Insights
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Tech Alone Insufficient for Logistics Fixes Study Shows

Tech Alone Insufficient for Logistics Fixes Study Shows

The 27th Annual State of Logistics Report highlights ongoing challenges in the freight sector. While new technologies offer great potential, technology alone cannot solve all problems. The report emphasizes the need for strategic planning, process optimization, and talent development to build a more efficient and resilient freight system. A holistic approach, combining technological advancements with improved operational strategies and skilled workforce, is crucial for overcoming current hurdles and achieving sustainable growth in the logistics industry.

01/28/2026 Logistics Industry Insights
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Congressional Pushback Threatens US Trucking ELD Mandate

Congressional Pushback Threatens US Trucking ELD Mandate

New measures have been proposed in the U.S. House of Representatives regarding the ELD mandate, aiming to study and potentially delay its implementation, drawing attention from industry associations and truck drivers. OOIDA continues its fight, shifting strategies, while drivers express concerns about privacy, costs, and harassment. The ELD mandate is a battleground of safety, cost, and privacy, its future uncertain. This will significantly impact the trucking industry's standardization, operational costs, and drivers' working methods.

01/29/2026 Logistics
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Hershey Partners with Accenture SAP to Modernize Supply Chain

Hershey Partners with Accenture SAP to Modernize Supply Chain

Hershey's partnered with Accenture to implement SAP S/4HANA, aiming to optimize its supply chain, enhance production efficiency, and gain deeper insights into customer needs. This collaboration represents not only a technology upgrade but also a strategic move in Hershey's digital transformation journey, demonstrating its commitment to embracing new technologies and reshaping business processes. This initiative provides valuable insights for other companies seeking to modernize their operations and improve their competitive advantage through digital solutions.

01/29/2026 Logistics Industry Insights
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Air Cargo Sector Adapts to Stricter Prearrival Data Rules

Air Cargo Sector Adapts to Stricter Prearrival Data Rules

The Airforwarders Association (AfA) will hold a summit in Los Angeles focusing on security compliance issues such as Pre-Loading Advance Cargo Information (PLACI). The summit will explore the implementation details of PLACI, the possibilities and challenges of phased implementation, technological solutions, and the future direction of regulatory policies. The aim is to help freight forwarders adapt to the new regulatory environment and improve the security and efficiency of the air cargo supply chain.

01/29/2026 Logistics
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Global Supply Chains Struggle to Adapt Postpandemic

Global Supply Chains Struggle to Adapt Postpandemic

In the post-pandemic era, the supply chain and logistics industry faces multiple challenges, including surging demand, port congestion, capacity shortages, and the e-commerce boom. Companies need to strengthen risk management and improve supply chain resilience. Embracing digital, intelligent, and green transformations is crucial to seizing opportunities under the new normal. This requires proactive planning and adaptation to navigate the complexities of the evolving global landscape and build more robust and sustainable supply chains.

01/29/2026 Logistics Industry Insights
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Tiktok Shop Expands to Mexico Boosting Crossborder Ecommerce

Tiktok Shop Expands to Mexico Boosting Crossborder Ecommerce

TikTok Shop's internal testing in Mexico signals new opportunities for cross-border e-commerce. The Mexican market boasts active users and strong purchasing power, but localized operations are crucial. Merchants need to pay attention to local entities, legal representatives, and product requirements. Actively collaborating with local influencers is also essential for standing out in the competitive landscape. Success hinges on understanding and adapting to the specific needs and preferences of the Mexican consumer base.

01/30/2026 Logistics Industry Insights
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