Google Ads Introduces Strategic Budget Allocation for Ad Groups

Google Ads Introduces Strategic Budget Allocation for Ad Groups

This article explores budget allocation strategies in Google Ads after adding a new ad group. It emphasizes the need to flexibly choose between increasing the budget, placing the new ad group in an existing campaign, or creating a new campaign, based on factors such as advertising goals, the performance of existing ad groups, and the number of new products. The aim is to achieve the best possible advertising results by strategically allocating resources and optimizing campaign structure for maximum impact and efficiency.

01/04/2026 Logistics Encyclopedia
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Mingzhi International Relocates Shenzhen Branch to Boost Services

Mingzhi International Relocates Shenzhen Branch to Boost Services

Mingzhi International's Shenzhen Bantian branch has relocated to a new office, marking a new stage in the company's development. This relocation is not only an improvement in the office environment but also an upgrade in service philosophy. Mingzhi International will repay customers with better service and excellent quality, working together to create a new future for cross-border logistics. The new office is located at Unit E, 17th Floor, Building 12, Lehui Center. Welcome to visit and guide us, and discuss cooperation.

01/26/2026 Logistics
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HMM Sued Over Rising Crossborder Ecommerce Logistics Risks

HMM Sued Over Rising Crossborder Ecommerce Logistics Risks

Former Bed Bath & Beyond sued HMM for $16 million, alleging unreasonable detention fees and breach of capacity commitments. While the Port of New York and New Jersey operates smoothly, new USPS regulations will eliminate package size exemptions, increasing costs for cross-border e-commerce sellers. Sellers need to proactively implement standardized measurement processes to ensure compliance and optimize logistics strategies to navigate the increasingly complex international trade environment. This includes understanding and adhering to new regulations and potentially renegotiating contracts with carriers to mitigate potential cost increases.

02/03/2026 Logistics
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EAC Certification and Honest Sign Key to Russia Market Access

EAC Certification and Honest Sign Key to Russia Market Access

This article comprehensively interprets the importance of EAC certification and Honest Sign for market access in Russia. Through comparative analysis, checklist-style guidance, and risk warnings, it helps sellers systematically understand and address compliance challenges. This ensures products can smoothly enter and remain compliant within the Russian market for the long term.

01/26/2026 Customs Knowledge
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Pinduoduo Gains Traction in Chinas Lowertier Markets

Pinduoduo Gains Traction in Chinas Lowertier Markets

This paper analyzes the characteristics of the new cycle in the Chinese consumer market and how Pinduoduo empowers local manufacturers through the C2M model and the "New Brands Initiative," helping them rise in the new consumption era. The article points out that foreign brands are facing challenges, while domestic brands are embracing opportunities. Pinduoduo is playing the role of an "incubator," assisting Chinese brands in seizing market share. It highlights Pinduoduo's strategy in fostering the growth of new brands and supporting the resurgence of domestic manufacturing in China's evolving consumer landscape.

01/28/2026 Logistics Industry Insights
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Logistics Revolution in the Age of Intelligence JD Logistics X Warehouse Brain Leads Intelligent Storage New Trend

Logistics Revolution in the Age of Intelligence JD Logistics X Warehouse Brain Leads Intelligent Storage New Trend

JD Logistics' "X Warehouse Brain" utilizes intelligent technology to significantly enhance the operational efficiency and cost-effectiveness of unmanned warehouses. It achieves functions such as order scheduling and sales forecasting, driving the digitalization and intelligence of warehouse management and providing new directions for innovative development in the logistics industry.

07/23/2025 Logistics
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SF Express Joins Hands with Tonghua International Inland Port to Launch a New Era in Pharmaceutical Logistics

SF Express Joins Hands with Tonghua International Inland Port to Launch a New Era in Pharmaceutical Logistics

SF Express Group has signed a cooperation agreement with Jilin Tonghua International Inland Port to advance pharmaceutical logistics, cold chain delivery, and warehouse management services. The partnership aims to leverage Tonghua's geographical advantages and abundant pharmaceutical resources. Operations are expected to launch within two weeks, contributing to Tonghua's goal of becoming 'China's Pharmaceutical City'.

07/23/2025 Logistics
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New Regulations Issued Firm Measures Against Unreasonable Refusal Of Shipment By Shipping Companies To Protect Shipper Rights

New Regulations Issued Firm Measures Against Unreasonable Refusal Of Shipment By Shipping Companies To Protect Shipper Rights

The U.S. Federal Maritime Commission has issued new regulations prohibiting unreasonable refusal to carry by shipping companies, aimed at protecting cargo owner rights. The new rules clarify the legal provisions regarding refusal actions and require shipping companies to submit confidential export policy documents annually to ensure compliance.

07/26/2024 Logistics
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