Amazon Expands Crossborder Selling Opportunities
Amazon's Toss-up Offers mechanism presents new sales opportunities for sellers who haven't won the Buy Box, particularly benefiting Chinese cross-border sellers in shared shopping cart scenarios. Sellers should view it as a complement to existing strategies. By optimizing products and improving services, they can seize this opportunity to achieve business growth. It allows multiple sellers to potentially win the sale even if they are not the primary Buy Box holder, creating a more competitive and dynamic marketplace. This is especially relevant for sellers offering similar products at comparable prices.









