niche brands News

Amazon Sellers Leverage Competitor Data for Influencer Partnerships

This article addresses the challenges faced by Amazon sellers in influencer marketing and proposes a precise influencer selection strategy based on competitor analysis. By analyzing competitor Listing pages and leveraging the free tool Scrumball Lite, it efficiently identifies potential high-quality influencer resources. The article also provides strategies for niche product discovery and risk warnings, ultimately aiming to improve marketing ROI for Amazon sellers. This approach allows for a more targeted and effective use of influencer marketing budgets within the competitive Amazon marketplace.

01/23/2026 Logistics Industry Insights

Trucking Industry Eyes 2025 for Freight Recovery

Large trucking companies are facing challenges due to weak freight demand, pinning their hopes on a market recovery in 2025. Companies like Landstar, Werner, Knight-Swift, and Schneider National are navigating these difficulties by adjusting operational strategies, controlling costs, and focusing on dedicated transportation. Despite an uncertain outlook, industry players are proactively preparing for future opportunities and challenges. They are streamlining operations and seeking niche markets to weather the current downturn and position themselves for growth when the market rebounds.

01/20/2026 Logistics Industry Insights

GDP Growth Doesnt Guarantee Consumer Wellbeing Study Finds

Despite GDP growth data, consumers don't perceive actual improvement due to unequal income distribution, inflationary pressures, structural employment issues, and a gap between expectations and reality. Businesses should offer cost-effective products, focus on niche markets, and enhance brand value. Governments need to strengthen income distribution regulation, control inflation, and improve social security systems to break the 'GDP growth illusion' and achieve inclusive growth. This requires addressing the underlying issues hindering the translation of economic growth into tangible benefits for the average consumer.

01/26/2026 Logistics Industry Insights

Makukus Tiktok Shop Success Dominates Philippines Baby Market

Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.

01/27/2026 Logistics Industry Insights

Selling Postcards on Amazon US A Profitable Guide

This article delves into the critical aspects of postcard operations on Amazon US. It covers key areas such as pricing strategies, logistics efficiency, quality control, marketing promotions, and after-sales service. The aim is to help sellers avoid common pitfalls, improve operational efficiency, and ultimately stand out in a competitive market to achieve profitability. It provides insights to optimize various stages of the selling process, focusing on practical strategies for success in the postcard niche within the broader Amazon marketplace.

01/28/2026 Logistics Encyclopedia

Nail Art Pens Gain Global Popularity Boost Ecommerce Sales

A nail art marker pen went viral on TikTok, achieving $1 million in sales within two weeks. This highlights a new product selection strategy for cross-border e-commerce: capitalize on personalized and convenient needs, and leverage social media marketing. Even small products can achieve significant success. Key strategies include lightweight product selection, a blend of creativity and practicality, and leveraging existing strengths. This case demonstrates how a niche product, amplified by TikTok's reach, can generate substantial revenue for cross-border sellers.