Makukus Tiktok Shop Success Dominates Philippines Baby Market

Makukus Tiktok Shop Success Dominates Philippines Baby Market

Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.

01/27/2026 Logistics Industry Insights
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Robot Vacuum Brands Turn to Influencers for Global Expansion

Robot Vacuum Brands Turn to Influencers for Global Expansion

This paper analyzes how two major robot vacuum cleaner brands, Roborock and Ecovacs, successfully expanded their markets through collaborations with overseas influencers. Roborock focuses on in-depth reviews from niche KOLs and lifestyle integration with lifestyle KOLs. Ecovacs cleverly utilizes the cost-effectiveness recommendations of micro-influencers and the sharing of lifestyle aesthetics, reaching target users from multiple dimensions and enhancing brand influence and sales. The study highlights the different strategies employed by each brand to leverage influencer marketing for global growth.

01/27/2026 Logistics Industry Insights
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Selling Postcards on Amazon US A Profitable Guide

Selling Postcards on Amazon US A Profitable Guide

This article delves into the critical aspects of postcard operations on Amazon US. It covers key areas such as pricing strategies, logistics efficiency, quality control, marketing promotions, and after-sales service. The aim is to help sellers avoid common pitfalls, improve operational efficiency, and ultimately stand out in a competitive market to achieve profitability. It provides insights to optimize various stages of the selling process, focusing on practical strategies for success in the postcard niche within the broader Amazon marketplace.

01/28/2026 Logistics Encyclopedia
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Chinese Brand Kemimoto Expands in US UTVATV Market

Chinese Brand Kemimoto Expands in US UTVATV Market

Kemimoto, a Chinese brand providing accessories for UTVs/ATVs in the US market, has achieved annual revenue exceeding 1 billion RMB through differentiated products and localized marketing. Their success stems from focusing on a niche market, emphasizing product innovation, implementing localized marketing strategies, and prioritizing customer feedback. This case offers valuable insights for Chinese brands seeking to expand overseas, demonstrating the importance of understanding local needs and adapting strategies accordingly to achieve significant market penetration and financial success in a competitive environment.

01/28/2026 Logistics Industry Insights
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Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

In 2025, Chinese brand globalization is showing a diversified trend. AR glasses company Rokid is emerging with technological innovation and a global layout. Mother and baby brands HelloBaby and Momcozy are winning overseas markets through product innovation and brand building. E-bike manufacturer Speedrid Innovation focuses on niche markets, breaking through in Europe with its high-end product TARRAN. These companies are collectively writing a new chapter in Chinese brand globalization, showcasing innovation and market adaptability in a competitive international landscape.

01/28/2026 Logistics Industry Insights
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De Minimis Rules Simplified for Crossborder Ecommerce

De Minimis Rules Simplified for Crossborder Ecommerce

This paper delves into the application of the De Minimis duty exemption strategy in cross-border e-commerce, analyzing its advantages and limitations. It helps e-commerce sellers assess whether their business is suitable for the De Minimis strategy by addressing four key questions: average order value, product customs classification, inventory mix, and customer geographic location. This assessment aims to avoid the risks associated with blindly adopting the strategy and ultimately achieve cost optimization.

11/03/2025 Customs Knowledge
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Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

The air logistics freight market in China is continuously developing, with diverse business models and significant growth potential. In the face of intense competition, airlines need to enhance their information systems, improve service capabilities, and promote market model transformation. Through effective marketing strategies and collaboration, air freight companies can seize industry opportunities, enhance market position, and improve operational efficiency.

07/17/2025 Logistics
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The China-europe Railway Express: An Important Engine for Promoting the Belt and Road Strategy

The China-europe Railway Express: An Important Engine for Promoting the Belt and Road Strategy

The China-Europe Railway Express, a vital part of the Belt and Road Initiative, enhances trade between China and Europe. The Zhengzhou-Europe Express has operated 150 trains, carrying a total of 60,200 tons of goods, thereby boosting the economies along the route. Other services like the Lin-Man-Europe Express and the Binxin-Europe Express have improved logistics efficiency, reduced transportation and customs costs, and strengthened regional economic cooperation, showcasing the potential for international development in rail freight.

07/21/2025 Logistics Industry Insights
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Yingkou Port: Supporting the Belt and Road Strategy, Creating a New Landscape for Container Transportation

Yingkou Port: Supporting the Belt and Road Strategy, Creating a New Landscape for Container Transportation

Yingkou Port actively participates in the Belt and Road initiative, with a 4% increase in throughput in the first three quarters. Both foreign trade and container volumes have significantly risen, and new international trains to Europe have been launched, establishing a sea-rail intermodal network that enhances its role as a key transit hub in Northeast Asia. Domestic trade routes cover over 30 ports with 420 flights, promoting the port's digital transformation and integration into cross-border e-commerce. Yingkou Port demonstrates great development potential, contributing to regional economic growth.

11/21/2023 Logistics
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