Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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Ebays Purchase Protection Rights for Buyers Against Nonshipping Sellers

Ebays Purchase Protection Rights for Buyers Against Nonshipping Sellers

This article details how buyers should respond when encountering a seller's failure to ship an item purchased through an eBay auction. It covers various avenues for buyer protection, including proactive communication with the seller, utilizing the eBay Resolution Center and PayPal Buyer Protection, and involving eBay customer service. The aim is to empower buyers to safeguard their rights and enjoy a secure and worry-free shopping experience on eBay.

01/04/2026 Logistics Encyclopedia
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SEO Shifts From Traditional Methods to GEOAI Integration

SEO Shifts From Traditional Methods to GEOAI Integration

This year-end sharing session with 450 attendees summarized the evolution of SEO: from traditional SEO to RLO (Reach, Listen, Optimize) for comprehensive online optimization, and finally to GEO (Generative Engine Optimization) in the AI era. The session explored how marketers can adapt to the AI revolution and achieve success. It covered the shift in SEO paradigms driven by AI, emphasizing the importance of understanding and leveraging AI tools and strategies. Key takeaways included adapting content strategies for AI-powered search, optimizing for voice search, and utilizing AI for data analysis and personalized marketing. The discussion highlighted the need for marketers to embrace continuous learning and experimentation to stay ahead in the rapidly evolving landscape of AI-driven marketing.

01/15/2026 Logistics Industry Insights
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Hazardous Cargo Export Rules Require Safety Clearance Reports

Hazardous Cargo Export Rules Require Safety Clearance Reports

A hazardous characteristics classification and identification report is crucial for determining if goods are hazardous and their hazard class. It classifies chemicals based on domestic and international regulations, providing key information like PSN, UN NO., CLASS, and PG. This report is essential for obtaining hazardous packaging certificates. Creating GHS labels is also recommended to avoid customs detention. This report serves as a 'passport' for the safe export of goods, ensuring compliance and facilitating smooth international shipping.

07/24/2024 Logistics Encyclopedia
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WCO Enhances Cambodias Trade Controls to Curb Proliferation

WCO Enhances Cambodias Trade Controls to Curb Proliferation

The World Customs Organization's (WCO) Strategic Trade Control Enforcement (STCE) program helps countries like Cambodia enhance their strategic trade control capabilities through online training and other means, preventing the illicit trafficking of weapons of mass destruction and related items. This article introduces the STCE program's focus, the four pillars of a strategic trade control system, and key tools such as the Strategic Trade Atlas. It emphasizes the importance of strategic trade control in maintaining global security by preventing the proliferation of sensitive goods and technologies that could be used for nefarious purposes.

01/22/2026 Customs Knowledge
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