Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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US Airlines Enhance Air Cargo Tracking for Shippers

US Airlines Enhance Air Cargo Tracking for Shippers

This article provides a detailed overview of cargo tracking methods for 15 major airlines in US air freight, including IATA codes, airway bill prefixes, and tracking website URLs. It also recommends the third-party tracking platform 17track to help businesses and individuals efficiently monitor the status of air freight shipments, ensuring a smooth supply chain. The guide offers practical information for effectively tracking goods transported via these airlines, improving visibility and control over the entire air freight process.

01/05/2026 Airlines
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Thailand Seeks Indian Tourists Via Air Bubbles to Boost Tourism

Thailand Seeks Indian Tourists Via Air Bubbles to Boost Tourism

The Tourism Authority of Thailand (TAT) has established an 'Air Travel Bubble' agreement with India, aiming to revitalize Thailand's tourism image and attract high-value Indian tourists. By implementing health certification systems, upgrading safety measures, and launching targeted marketing campaigns for high-spending consumers, TAT is actively promoting tourism recovery and creating new growth opportunities for businesses. This initiative focuses on rebuilding confidence and showcasing Thailand as a safe and attractive destination for Indian travelers seeking premium experiences.

01/05/2026 Logistics Industry Insights
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Google Ads Verification Guide for Sellers

Google Ads Verification Guide for Sellers

This article provides a detailed introduction to the Google Ads advertiser verification program, covering its purpose, process, required documents, and important considerations. By understanding and completing the verification, advertisers can enhance ad transparency, prevent ad suspensions, and gain user trust, ultimately improving ad performance. The verification process helps Google ensure legitimate businesses are advertising and protects users from misleading or fraudulent ads. Successfully completing verification can lead to improved ad visibility and a stronger brand reputation.

01/05/2026 Customs Knowledge
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Nigeria Customs Modernizes Ruling System to Ease Trade

Nigeria Customs Modernizes Ruling System to Ease Trade

The Nigeria Customs Service is actively implementing a national Advance Ruling System aimed at reducing trade costs, improving efficiency, and enhancing trade predictability for businesses by pre-determining commodity classification, tax rates, and other relevant matters. This initiative, part of the EU-World Customs Organization Africa HS project, draws on the successful experiences of Ethiopia and Liberia. It is expected to significantly improve Nigeria's business environment and promote economic development by providing clarity and certainty to traders before importation.

01/05/2026 Customs Knowledge
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Colombia Boosts Customs Checks with WCO Backing

Colombia Boosts Customs Checks with WCO Backing

The World Customs Organization (WCO) assisted Colombia's Directorate of National Taxes and Customs (DIAN) in upgrading its Post-Clearance Audit (PCA) system. This involved reviewing strategies, piloting procedures, and strengthening legal frameworks, significantly enhancing DIAN's compliance capabilities and enforcement powers. This initiative aims to reduce compliance risks for businesses, improve customs clearance efficiency, enhance trade facilitation, and boost corporate reputation. Ultimately, it fosters a more stable and predictable trade environment for Colombia's economic growth and its global trading partners.

01/05/2026 Customs Knowledge
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Bolivia Customs Boosts Trade Efficiency with WCO Study

Bolivia Customs Boosts Trade Efficiency with WCO Study

The World Customs Organization (WCO) successfully conducted an online Time Release Study (TRS) workshop for Bolivian Customs, aiming to enhance trade facilitation in Bolivia. By reviewing processes, optimizing questionnaires, and preparing pilot projects, Bolivian Customs is ready for TRS implementation. The goal is to reduce goods release times, lower costs for businesses, improve the investment climate, and enhance national competitiveness. The TRS will help identify bottlenecks and inefficiencies in the customs clearance process, leading to targeted reforms and improvements.

01/05/2026 Customs Knowledge
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West Coast Ports Reach Tentative Deal on Health Benefits

West Coast Ports Reach Tentative Deal on Health Benefits

West Coast dockworkers and employers have reached a tentative agreement on healthcare benefits, offering a glimmer of hope in resolving the long-standing contract negotiation deadlock. While details remain undisclosed, this is seen as a crucial step towards easing tensions and establishing a foundation for a comprehensive agreement. However, core disputes like automation persist, and the long-term issues of West Coast ports require collaborative efforts from the government, businesses, and unions. Further developments warrant close monitoring.

01/08/2026 Logistics
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OAG Flight Data Enhances Aviation Precision and Strategy

OAG Flight Data Enhances Aviation Precision and Strategy

OAG historical flight data service provides global flight data from 2004 to the present, delivered through API, data warehouse, and other methods. It empowers businesses with market analysis, risk management, opportunity identification, and predictive modeling, offering decision support for the aviation industry. Access comprehensive flight schedules, actual flight times, and aircraft information to gain valuable insights into airline performance, route profitability, and market trends. Leverage this data to optimize operations, identify new revenue streams, and make informed strategic decisions.

01/08/2026 Logistics Industry Insights
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Aviation Sector Focuses on Ground Handling Compliance for Safety

Aviation Sector Focuses on Ground Handling Compliance for Safety

This article delves into the importance of safety and compliance in ground handling services, highlighting the challenges faced by ground handling companies. It focuses on IATA Consulting's Ramp Safety and Regulatory Compliance service, which helps ground handling companies improve safety levels and ensure compliant operations through comprehensive reviews, industry benchmarking, corrective action plans, and implementation support. Ultimately, this service aims to enable sustainable development for ground handling businesses by fostering a culture of safety and adherence to regulations.

01/08/2026 Logistics Industry Insights
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