Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
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Airline Groups Standard Luggage Plan Faces Pushback

Airline Groups Standard Luggage Plan Faces Pushback

IATA's 'Cabin OK' project, aimed at standardizing carry-on baggage sizes to improve passenger experience, was suspended due to concerns in North America. This article analyzes the reasons for the project's setback, including consumer choice, differing airline policies, and insufficient information transparency. It emphasizes the need for thorough communication, respect for consumer preferences, and consideration of regional differences in standardization efforts. Furthermore, it explores future trends like intelligent baggage management systems, aiming to provide better services for the aviation industry. The success of standardization hinges on balancing efficiency with passenger satisfaction.

01/27/2026 Airlines
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US Businesses May Reclaim Millions in Unclaimed Tariff Refunds

US Businesses May Reclaim Millions in Unclaimed Tariff Refunds

Facing opportunities arising from the U.S. Trade Representative (USTR) tariff policy adjustments, how can businesses seize duty drawback benefits? North American customs compliance expert Ben Bidwell reveals the impact of USTR tariff policy changes, the potential for duty drawback amounts, the direction of China-U.S. tariffs, and the long-term effects of tariffs. He advises companies to proactively respond, grasp opportunities, strengthen cooperation with customs brokers and trade experts, enhance compliance levels, and reduce trade risks. This proactive approach is crucial for navigating the evolving trade landscape and maximizing potential benefits.

01/30/2026 Customs Knowledge
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Global Ecommerce Expands 3day Delivery to US and Europe

Global Ecommerce Expands 3day Delivery to US and Europe

This article focuses on the three major international express companies, DHL, FedEx, and UPS, analyzing their time efficiency advantages in Europe and America. DHL excels on routes from Asia to Europe and America, FedEx has a speed advantage in the North American market, and UPS provides stable services between Europe and America. Companies should choose the appropriate logistics channel based on their specific needs. This comparison allows businesses to optimize their shipping strategies and select the provider that best aligns with their delivery requirements and desired transit times.

01/30/2026 Logistics
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Asias Central Banks Resist Fed Rate Cut Pressure

Asias Central Banks Resist Fed Rate Cut Pressure

Nomura Securities points to a divergence in Asian monetary policy, highlighting a north-south divide. Several countries may end easing policies, contrasting with expectations of Federal Reserve rate cuts. Key risks include economic growth and Chinese demand. This policy divergence reflects varying economic conditions and inflation pressures across the region. Some Asian economies are experiencing stronger growth and higher inflation, prompting central banks to tighten monetary policy, while others face weaker growth and lower inflation, leading them to maintain or even ease monetary policy. The impact of China's economic performance on regional demand is also a significant factor.

02/04/2026 Exchange Rate Query
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