Shopee Expands Local Store Operations in Southeast Asia
This article provides an in-depth analysis of setting up and operating a Shopee local store. It compares the differences between local and cross-border stores, and analyzes the risks and corresponding strategies for local stores. It details the store registration process, stocking strategies, logistics and shipping considerations, as well as the order fulfillment process and return handling. The importance of refined operation and localization strategies is emphasized, aiming to help sellers succeed in the Southeast Asian e-commerce market.
