Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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US to Tighten Air Cargo Rules for Lithium Batteries in 2025

US to Tighten Air Cargo Rules for Lithium Batteries in 2025

New US regulations for air transport of lithium batteries will be implemented in phases starting in 2025, focusing on capacity limits, packaging testing, and label updates. From 2026, all lithium battery cells and packs must be transported at a state of charge (SOC) not exceeding 30% of their rated capacity. A new 3-meter stacking test is introduced, and labels are renamed to cover sodium-ion batteries. The FAA prohibits the air transport of damaged batteries. Cross-border e-commerce sellers need to pay close attention to the new regulations and adjust their strategies to ensure compliant transportation.

01/15/2026 Logistics
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Cargo Insurance Vital for Business Risk Management

Cargo Insurance Vital for Business Risk Management

This paper analyzes why businesses should consider cargo insurance even with existing commercial insurance. By comparing the limitations of commercial insurance with the unique advantages of cargo insurance, it highlights the importance of cargo insurance in customized risk coverage, streamlined claims processes, and enhanced risk control capabilities. The article emphasizes the importance of data-driven decision-making and uses case studies to demonstrate the value of cargo insurance as a key component of enterprise risk management. It argues that cargo insurance provides targeted protection against specific supply chain risks not adequately addressed by general commercial policies.

01/20/2026 Logistics Encyclopedia
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Amazon Halts Thirdparty Delivery Service Amid Strategy Review

Amazon Halts Thirdparty Delivery Service Amid Strategy Review

Amazon's suspension of non-self-operated package delivery services has sparked industry attention on its logistics strategy. This move may be a temporary measure to address the challenges of the pandemic, or it may be accumulating strength for a larger-scale logistics expansion in the future. Experts believe that the short-term impact on UPS and FedEx is limited, but in the long run, Amazon's determination to enter the logistics field will not change, and future competition will be more intense. This decision highlights the evolving landscape of e-commerce fulfillment and Amazon's ambition to control more of its supply chain.

01/21/2026 Logistics
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