Data Metrics Transform Ocean Freight Contract Negotiations

Data Metrics Transform Ocean Freight Contract Negotiations

INTTRA's OceanMetrics solution aims to revolutionize ocean freight contract negotiations through data-driven performance evaluation. By providing accurate, real-time performance metrics, it fosters trust and collaboration between carriers and shippers, driving the ocean shipping industry towards greater transparency and efficiency. Data-driven insights will reshape the collaboration model between shippers and carriers, enabling supply chain optimization. The solution empowers both parties with objective data to make informed decisions and improve overall performance within their ocean freight agreements.

01/22/2026 Logistics Industry Insights
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Brands Adapt Strategies to Build Trust in Aidriven Search

Brands Adapt Strategies to Build Trust in Aidriven Search

This article delves into the challenges and opportunities for SEO in the AI search era of 2026. It highlights the obsolescence of traditional SEO strategies and emphasizes the importance of "Generative Engine Optimization (GEO)." The article proposes three key strategies for success: establishing AI-trusted information sources, building an "AI+Human" content model, and developing a new traffic tracking system. These strategies aim to help brands secure genuine traffic and commercial returns within the AI-driven search ecosystem.

01/09/2026 Logistics Industry Insights
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AI Models Boost Performance Via Imitation Learning

AI Models Boost Performance Via Imitation Learning

MIT research indicates that scientific AI models with different architectures converge on similar internal representations when addressing the same problem. Through model distillation, smaller models can mimic the representation logic of high-performance base models, achieving comparable prediction accuracy at a lower cost. Future evaluations of scientific AI will increasingly focus on whether models enter a "truth convergence circle." Lightweight, low-cost AI will accelerate scientific innovation by enabling efficient knowledge transfer and deployment of effective solutions.

01/23/2026 Logistics Industry Insights
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Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit, the 18th largest website globally, is emerging as a new frontier for cross-border e-commerce sellers seeking high-intent users due to its unique community-driven model. Through precise ad targeting and active community engagement, brands can achieve both brand awareness and sales performance on Reddit, fostering user loyalty. By leveraging Reddit's niche communities and understanding its culture, e-commerce businesses can effectively acquire new customers and drive sustainable growth in the international market.

01/23/2026 Logistics Industry Insights
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Phnom Penh Airport Expands As Key Hub for Southeast Asia

Phnom Penh Airport Expands As Key Hub for Southeast Asia

Phnom Penh International Airport (PNH) is a key air transport hub connecting Cambodia to the world. With its efficient customs clearance processes and extensive international route network, PNH provides convenient cargo transportation services for businesses. Choose Phnom Penh International Airport to support your business expansion and seize the unlimited business opportunities in the Cambodian market. It offers reliable and streamlined logistics solutions for importers and exporters, making it a vital gateway for trade and investment in Cambodia.

09/29/2025 Airport Codes
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Believe Baby Diapers Boosts Growth Via Flexports Logistics

Believe Baby Diapers Boosts Growth Via Flexports Logistics

Believe Baby achieved a 233% annual sales growth by optimizing its supply chain with Flexport. Through efficient logistics management, the company not only met customer demands but also fulfilled its social responsibility. They were able to help more families and contribute to environmental protection. This demonstrates how strategic supply chain improvements can drive significant business results while positively impacting society and the planet. Believe Baby's success highlights the importance of aligning business goals with ethical and sustainable practices.

11/03/2025 Logistics
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Transformative Potential of Blockchain in the Logistics Industry

Transformative Potential of Blockchain in the Logistics Industry

This article explores how blockchain technology enhances the transparency and efficiency of the logistics industry through a decentralized digital ledger. Despite its immense potential in the market, blockchain is still in the early stages of development with limited practical applications. While it garners interest from academia and the innovation sector, participation from the business realm remains insufficient. To drive large-scale adoption, more business-related cases are needed to promote the transformation and growth of the logistics sector.

07/22/2025 Logistics
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