Andon Health experienced a surge in performance and soaring net profits due to the high sales of its iHealth products in the United States during the pandemic. Its success was driven by a combination of favorable timing, advantageous location, and strong internal factors. Cross-border e-commerce businesses can learn from Andon Health's experience, particularly in identifying market opportunities and scaling operations to meet unexpected demand.
Pinduoduo's Temu has entered the US e-commerce market, challenging Amazon with a low-price strategy. Temu faces challenges in brand building, product quality, and service. To succeed in the competitive US market, Temu needs to learn from SHEIN's experience, leverage its supply chain advantages, and innovate in user acquisition. Success hinges on addressing these critical areas and establishing a strong value proposition for American consumers.
An Amazon brand authorized store operator faced a piggybacking crisis, nearly leading to account suspension. This article analyzes the causes of the incident and provides compliant counter-attack strategies for brand authorized stores from the perspectives of brand authorization scope, compliant piggybacking removal methods, listing protection, and account health. It also warns sellers to avoid illegal operations and maintain a fair competitive environment on the platform.
This article provides a practical guide to Amazon advertising, detailing four key steps to building a successful campaign: categorizing products by ASIN, selecting target ASINs, building and launching the campaign, and continuously reporting and analyzing performance. By following these steps, sellers can optimize their advertising strategy, increase product visibility, and boost sales. This guide focuses on leveraging ASIN targeting for improved ad performance and better ROI.
This paper addresses the attribute locking issue on Amazon product detail pages and provides a solution based on a “24-hour SKU Restructuring” strategy. It details the operational steps, precautions, and risk responses to help sellers efficiently resolve the problem, reshape the product detail page, and improve operational efficiency. This method aims to quickly regain control over locked attributes and optimize the product listing for better performance.
This article analyzes the pros and cons of DIY Amazon trademark registration based on the experience of someone who has been through the process. While DIY registration can save money, it requires significant time and effort and is prone to errors. In contrast, choosing a professional agency can save time and energy and increase the registration success rate, which may be a wiser choice for sellers.
This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.
OpenAI has officially launched the iOS version of the ChatGPT app, offering a native, smooth, and free AI conversation experience. This article details the app's advantages, installation steps, login methods, and usage notes, helping you say goodbye to the web version and enjoy the powerful features of ChatGPT. Currently, it only supports downloading with a US Apple ID. The Android version has not yet been released.
This article provides a detailed guide on how to safely change your Facebook personal account password while avoiding triggering risk control mechanisms. It outlines the password change steps and offers important account security tips. Following these guidelines helps users minimize the risk of account lockout or suspension. The guide emphasizes safe practices to ensure a smooth password update and maintain the overall security of your Facebook account.
Cross-border e-commerce DTC transformation relies on private domain traffic. Google's PMax ads are efficient and convenient, improving conversions and helping brands quickly accumulate private domain traffic to achieve growth. Leveraging Google Ads, especially PMax campaigns, can be a powerful strategy for DTC brands expanding overseas to build a loyal customer base and drive sustainable sales by attracting and nurturing customers within their own ecosystem.
