Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution is a powerful tool that helps sellers track the performance of their off-Amazon advertising, optimize marketing strategies, and improve conversion rates. It allows for precise measurement of ad effectiveness, insights into audience behavior, and ultimately increased return on investment. This article provides a detailed introduction to Amazon Attribution's definition, benefits, usage methods, and the latest updates, empowering sellers to achieve greater success in the Amazon marketplace. It focuses on how to leverage data-driven insights to refine campaigns and maximize advertising ROI.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Canada Imposes Storage Limits Pushes Multichannel Fulfillment

Amazon Canada Imposes Storage Limits Pushes Multichannel Fulfillment

Amazon Canada will implement new storage limits on May 1st, posing challenges for sellers. This article explores the potential of Multi-Channel Fulfillment (MCF) as a solution, highlighting how MCF can influence sales calculations and potentially increase storage capacity. It also cautions sellers about the potential risks associated with MCF. Data-driven application suggestions are provided to help sellers achieve business growth under the new regulations. The article aims to guide sellers in navigating the new policy and optimizing their operations in the Canadian marketplace.

01/05/2026 Logistics
Read More
Google Ads Budget Strategies to Boost ROI

Google Ads Budget Strategies to Boost ROI

This article delves into Google Ads budget allocation strategies, emphasizing keyword value assessment, conversion tracking, ad group segmentation, and continuous optimization. By implementing refined budget management techniques, advertisers can enhance their advertising ROI and achieve business growth. The paper highlights the importance of understanding keyword performance and allocating resources accordingly. Furthermore, it stresses the need for meticulous tracking of conversions to identify successful campaigns. Finally, continuous optimization based on data analysis is crucial for maximizing the effectiveness of Google Ads campaigns and achieving optimal budget utilization.

01/05/2026 Logistics Encyclopedia
Read More
Prime Day Reveals Top Holiday Shopping Trends

Prime Day Reveals Top Holiday Shopping Trends

Amazon's fall Prime Day data reveals key trends for the year-end shopping season: apparel, home goods, and toys continue to be popular categories. Home essentials and beauty & personal care products rank among the Top 10 bestsellers. Amazon's own brands perform strongly. Sellers need to pay attention to these trends and optimize their product selection strategies to stand out from the competition and succeed during the year-end peak season. Focusing on in-demand categories and competitive pricing will be crucial for maximizing sales.

01/05/2026 Logistics Industry Insights
Read More
Serbian Delegation Studies Uzbekistans Customs Reforms

Serbian Delegation Studies Uzbekistans Customs Reforms

A Serbian Customs delegation visited Uzbekistan to learn about its experiences in digitalization, human resources, and trade facilitation. The visit highlighted Uzbekistan's progress in these areas, supported by projects from the World Customs Organization (WCO) and the Swiss State Secretariat for Economic Affairs (SECO). The Serbian delegation aimed to gain insights and best practices to inform their own customs reform efforts, focusing on leveraging technology and data to improve efficiency and streamline trade processes. The exchange fostered collaboration and knowledge sharing between the two customs administrations.

01/05/2026 Customs Knowledge
Read More
G7 Urges Customs Reform to Enhance Global Trade

G7 Urges Customs Reform to Enhance Global Trade

The G7 Trade Ministers' joint statement highlights new trends in global trade, emphasizing the crucial role of customs in enhancing supply chain resilience, regulating e-commerce, and addressing climate change. The World Customs Organization (WCO) actively responds, committing to strengthen cooperation with emerging economies and enhance customs capacity building to address modern business challenges and promote efficient, responsible global trade. This includes focusing on streamlined procedures, data sharing, and technology adoption to improve border management and facilitate legitimate trade flows while combating illicit activities.

01/05/2026 Customs Knowledge
Read More
WCO Introduces New Customs Strategies to Strengthen Supply Chains

WCO Introduces New Customs Strategies to Strengthen Supply Chains

The Secretary General of the World Customs Organization emphasized the importance of global supply chain resilience at the Asian Development Bank Institute Annual Conference. He highlighted six key challenges: digitalization, data standardization, disruptive technologies, e-commerce, environment, and border conflicts. He called for strengthened customs cooperation, simplified clearance procedures, promotion of mutual recognition and interoperability, and support for cross-border e-commerce and green customs. These measures aim to build a more resilient global supply chain ecosystem, helping businesses navigate uncertainties and achieve sustainable development.

01/05/2026 Logistics Industry Insights
Read More
Shipping Expert Analyzes Parcel Market Challenges and Trends

Shipping Expert Analyzes Parcel Market Challenges and Trends

ShipMatrix expert Robert Persuit shared in-depth insights into the parcel market on the 'Logistics Management Podcast,' covering key issues such as the current market situation, the impact of tariffs, last-mile delivery, pricing strategies, competition among giants, and the development of USPS. He emphasized that companies need to optimize their supply chains, embrace technology, strengthen collaboration, and focus on sustainable development to respond to market changes and seize new opportunities. This includes adapting to evolving customer expectations and leveraging data analytics for improved efficiency.

01/08/2026 Logistics Industry Insights
Read More
Fed Lowers Interest Rates As Economic Concerns Grow

Fed Lowers Interest Rates As Economic Concerns Grow

The Federal Reserve announced another 25 basis point interest rate cut, aiming to stimulate economic growth while facing inflation risks. This is the second cut this year, reflecting the Fed's cautious approach amid an uncertain economic outlook. Experts hold differing views on the impact, suggesting it could boost investment and consumption, but also potentially lead to inflation and asset bubbles. The Fed's next move will depend on future economic data and market conditions. The decision highlights the delicate balance the Fed must strike to maintain economic stability.

01/07/2026 Logistics Industry Insights
Read More
Chinese Firms Rush Into Tiktoks Crossborder Ecommerce Surge

Chinese Firms Rush Into Tiktoks Crossborder Ecommerce Surge

TikTok's global popularity attracts players like New Oriental and Luo Yonghao. Cross-border e-commerce businesses can capitalize on this traffic surge by focusing on clear market targeting, high-quality content creation, strategic KOL collaborations, and data-driven optimization. While significant opportunities exist, challenges are also present. Businesses must adapt to the platform's unique characteristics and navigate the complexities of international markets to achieve sustainable success. This involves understanding local preferences, adhering to regulations, and building trust with global consumers. Success requires a proactive and adaptable approach.

01/04/2026 Logistics Industry Insights
Read More