Guide to Promoting Personal Accounts on Douyins Ocean Engine

Guide to Promoting Personal Accounts on Douyins Ocean Engine

Ocean Engine, Douyin's (TikTok's Chinese version) marketing platform, theoretically supports promotion for personal accounts, but it's often complex and costly. For individual users, consider simpler and more economical options like Dou+'s promotion tools. Choose the most suitable strategy based on your specific circumstances and budget. While Ocean Engine offers extensive features, Dou+ provides a more streamlined approach for individual creators seeking to boost their content's visibility on TikTok.

12/31/2025 Logistics Industry Insights
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Ocean Bill of Lading Key to Global Trade Explained

Ocean Bill of Lading Key to Global Trade Explained

The Bill of Lading (B/L) is a crucial document in international maritime transport, serving as a receipt for goods, evidence of a contract of carriage, a document of title, and a delivery order. It's not only proof of the carrier's receipt of goods but also a vital basis for trade settlement between buyers and sellers. Furthermore, it ensures the safe transportation and smooth delivery of goods. Understanding the role of the B/L helps foreign trade companies mitigate risks and protect their rights in international transactions.

01/15/2026 Logistics Encyclopedia
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Guide to Ocean Bills of Lading and Shipping Risks

Guide to Ocean Bills of Lading and Shipping Risks

This article provides a comprehensive analysis of the types, functions, and applications of ocean bills of lading in international trade. Focusing on novice sellers, it offers a detailed practical guide on bill of lading selection, information verification, and risk mitigation. The aim is to empower new exporters to engage in international trade activities safely and efficiently by understanding the intricacies of the bill of lading, a crucial document in maritime shipping. This guide helps navigate potential pitfalls and ensures smooth transactions.

01/15/2026 Document Interpretation
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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Temu Faces Challenges in Global Blue Ocean Market Expansion

Temu Faces Challenges in Global Blue Ocean Market Expansion

This paper analyzes the rise of Temu in the global cross-border e-commerce market, highlighting its rapid GMV growth and enhanced user stickiness. It also notes Temu's shift from a "US-centric" approach to a more "multi-polar" layout. The paper emphasizes the need for sellers to leverage digital tools like E-Cang ERP to achieve refined operations and seize the opportunities and challenges presented by Temu. It predicts that Temu's future profitability is promising with significant growth potential.

01/23/2026 Logistics Industry Insights
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Guide to Ocean Bills of Lading and Trade Risks

Guide to Ocean Bills of Lading and Trade Risks

This paper delves into the classification of international ocean bills of lading, covering dimensions such as consignee, on-board status, and endorsements. It elaborates on the application scenarios, risk warnings, and precautions for different types of bills of lading. Combining practical experience, it provides foreign trade practitioners with suggestions on bill of lading selection, helping them mitigate risks and ensure smooth trade in international trade. This analysis aims to provide a practical guide for navigating the complexities of bills of lading in global commerce.

02/02/2026 Document Interpretation
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Cass Freight Index Shows Freight Market Recovery Despite Challenges

Cass Freight Index Shows Freight Market Recovery Despite Challenges

The May Cass Freight Index reports record highs in both freight volume and expenditures, though the rate of price increases has slowed. The report highlights the strong momentum of economic recovery and analyzes the multiple factors driving growth. In this complex market, businesses should closely monitor market dynamics, optimize supply chains, flexibly adjust capacity, strengthen risk management, and embrace digital transformation to seize opportunities and mitigate risks. Staying agile and informed is crucial for navigating the evolving landscape and maintaining a competitive edge.

01/29/2026 Logistics Industry Insights
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Guide to Avoiding Costly Errors in International Shipping Documents

Guide to Avoiding Costly Errors in International Shipping Documents

This article provides a detailed interpretation of key filling points for ocean bills of lading, including shipper, consignee, vessel name, loading and unloading ports, marks and numbers, goods description, gross weight and volume, freight payment, place and date of issue, etc. It offers practical guidance with real-world examples to help you avoid common mistakes and ensure the smooth arrival of your goods. This guide aims to assist in accurately completing the bill of lading, a crucial document in international trade.

08/21/2025 Document Interpretation
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New Exporters Guide to Mastering LCL Shipping Quotes

New Exporters Guide to Mastering LCL Shipping Quotes

This article provides a detailed analysis of the components of an LCL quotation, including ocean freight, warehouse handling fees, customs declaration fees, bill of lading fees, domestic transportation fees, and destination port charges. It also addresses potential issues that foreign trade novices may encounter during the quotation process and offers suggestions to help them avoid risks and improve the professionalism and competitiveness of their quotations. The aim is to provide a comprehensive understanding of LCL pricing for those new to international trade.

08/22/2025 Logistics Encyclopedia
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Flexitanks Gain Popularity in Liquid Bulk Shipping for Cost Efficiency

Flexitanks Gain Popularity in Liquid Bulk Shipping for Cost Efficiency

Flexitanks, a novel soft packaging solution for non-hazardous liquid cargo, are revolutionizing ocean freight. Compared to traditional packaging methods, flexitanks offer significant advantages in cost control and operational convenience. Widely used in food, industrial, and chemical sectors, they help foreign trade enterprises reduce costs and increase efficiency. Their ease of installation and maximized cargo capacity within standard containers make them a cost-effective and sustainable alternative for transporting bulk liquids globally, contributing to streamlined supply chains and enhanced export capabilities.

08/22/2025 Logistics Encyclopedia
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