Shopee Ad Campaigns Optimized with Datadriven Strategies

Shopee Ad Campaigns Optimized with Datadriven Strategies

This article delves into the underlying logic of Shopee advertising, emphasizing that ads are an amplifier of the operational system, not a panacea. It analyzes the reasons for 'burning money' on ads through data analysis and provides strategies such as store verticalization, link optimization, and precise targeting to help sellers improve ad conversion rates and achieve effective growth. The focus is on understanding the data behind ad performance and implementing targeted improvements for better ROI.

01/23/2026 Logistics Industry Insights
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Oil Price Drop Strong Dollar Impact US Manufacturing and Services

Oil Price Drop Strong Dollar Impact US Manufacturing and Services

The ISM report indicates that falling oil prices generally benefit manufacturing by lowering raw material costs, while the non-manufacturing sector is less affected. A stronger USD has a complex impact on manufacturing, reducing import costs but weakening export competitiveness. Non-manufacturing is less sensitive to exchange rate fluctuations as it primarily exports services, not goods. Companies should rationally assess the impact of oil prices and exchange rates and adjust their strategies accordingly.

02/03/2026 Logistics Industry Insights
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Trump Win Raises Trade Risks for Importers

Trump Win Raises Trade Risks for Importers

Trump's election brings uncertainty to global trade, particularly with NAFTA renegotiation and border wall policies, potentially increasing importer risks. Companies should diversify supply chains, strengthen risk management, build long-term relationships with suppliers, and closely monitor policy changes. Locking in exchange rates when necessary can also help mitigate these challenges. Proactive measures are crucial for businesses to navigate the evolving trade landscape under the new administration and minimize potential disruptions to their operations and profitability.

02/04/2026 Logistics Industry Insights
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Prologis Report Hints at Logistics Real Estate Shift

Prologis Report Hints at Logistics Real Estate Shift

The Prologis IBI report indicates a turning point in logistics real estate demand, with net absorption, new lease signings, and project pipelines all exceeding the 2024 average. E-commerce and large enterprises are leading the market recovery. Companies are adopting more cautious inventory strategies, resulting in stable vacancy rates but a slowdown in new construction. Market participants need to seize opportunities, address challenges, and flexibly adjust their strategies to navigate the evolving landscape.

02/04/2026 Logistics Industry Insights
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Retailers Face 850B in Postholiday Returns by 2025

Retailers Face 850B in Postholiday Returns by 2025

Holiday season returns in 2025 reached a staggering $849.9 billion, with online return rates hitting 19%. Consumer behaviors like 'comparison shopping' and 'wardrobing' are exacerbating the return surge. Faced with cost pressures, 72% of retailers are implementing return fees or restrictions, yet 82% of consumers value free returns. Retailers must balance cost control with a positive consumer experience. Optimizing return processes, strengthening regulations, and enhancing brand loyalty are crucial to navigate this complex landscape.

02/04/2026 Logistics
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Google SEO Guide Boosts Crossborder Ecommerce Growth

Google SEO Guide Boosts Crossborder Ecommerce Growth

Google SEO optimization for cross-border e-commerce is crucial for improving website ranking in search results. By optimizing technical aspects, content, and external strategies, websites can better align with Google's algorithm, leading to increased traffic and conversion rates. High-quality content creation and external link building are essential components of a successful SEO strategy. Focusing on these elements will help attract more organic traffic and ultimately boost sales for cross-border e-commerce businesses.

02/05/2026 Customs Knowledge
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CPC Certification Boosts Amazon Sales for US Sellers

CPC Certification Boosts Amazon Sales for US Sellers

Amazon CPC certification is crucial for sellers to enhance sales techniques on the US Amazon platform. Certification enables precise ad targeting, boosting product visibility and conversion rates, strengthening brand awareness, and optimizing advertising costs. To obtain certification, sellers need to register an account, select advertising products, take the certification exam, and engage in continuous learning to adapt to market changes. It's a valuable asset for maximizing advertising ROI and achieving sustainable growth on Amazon.

02/05/2026 Logistics Encyclopedia
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Guide to UN3268 Compliance for Automotive Airbag Exports

Guide to UN3268 Compliance for Automotive Airbag Exports

This article provides a detailed interpretation of the requirements for sea freight export of UN3268 automotive airbags (gas generators), including booking information, customs declaration documents, operating procedures, and precautions. It aims to help you easily handle dangerous goods declarations and ensure the safe and compliant transportation of your cargo. The article covers key aspects of the process, highlighting potential pitfalls and offering practical advice for a smooth and successful export.

01/19/2024 Logistics Encyclopedia
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Shanghai Tightens Rules for Exporting Energy Storage Cabinets

Shanghai Tightens Rules for Exporting Energy Storage Cabinets

This article provides a detailed interpretation of the Dangerous Goods Packaging Certificate (Dangerous Goods Certificate) application process and related documents required for exporting energy storage cabinets via Shanghai Port by sea. This includes MSDS, UN38.3 test report, and cargo transportation appraisal. It also explains the documents required for sea freight booking, dangerous goods declaration, and customs declaration, helping companies compliantly and efficiently expand their overseas energy storage market.

05/24/2024 Logistics
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Global Shipping Firms Optimize FCL LCL and Break Bulk Solutions

Global Shipping Firms Optimize FCL LCL and Break Bulk Solutions

This paper provides an in-depth analysis of the characteristics, applicable scenarios, and operational processes of three main international shipping methods: Full Container Load (FCL), Less than Container Load (LCL), and Break Bulk. Through comparative analysis, it helps businesses choose the optimal sea freight solution based on factors such as cargo type, quantity, timeliness, and budget. This ultimately aims to effectively reduce logistics costs and improve supply chain efficiency.

08/21/2025 Logistics Encyclopedia
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