Amazon Sellers Struggle With A9 Algorithm Ad Challenges

Amazon Sellers Struggle With A9 Algorithm Ad Challenges

This article delves into the underlying logic of Amazon advertising, highlighting that while advertising boosts product visibility, it's not a panacea. Listing optimization, improved keyword ranking, and positive interaction with the A9 algorithm are crucial. The article also explores factors influencing ad ranking and emphasizes that sellers should gradually reduce their reliance on advertising, increase organic order share, and achieve sustainable growth. Focusing on long-term strategies beyond solely relying on ads is essential for success on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Profit With 4step PPC Strategy

Amazon Sellers Gain Profit With 4step PPC Strategy

This article provides a practical four-step weekly guide to Amazon PPC advertising optimization, designed to help sellers effectively control marketing budgets and improve the profitability of advertising campaigns. Through four key steps – Conversion Rate Optimization, Relevance Optimization, Profitability Optimization, and Expansion Optimization – sellers can systematically manage PPC campaigns, enhance advertising efficiency, and ultimately achieve profitable growth in their Amazon business. This guide offers actionable insights to maximize ROI and drive sustainable success on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Amazon Prime Day Sellers Strategies for Boosting Profits

Amazon Prime Day Sellers Strategies for Boosting Profits

Amazon Prime Day 2.0 is approaching. This article analyzes the opportunities and challenges it presents, emphasizing the importance of product selection and proposing a new strategy of using automatic ads to supplement traffic for existing products. It reminds sellers to pay attention to traffic changes, take timely actions, and learn from the experiences of successful individuals to continuously improve their competitiveness. By doing so, sellers can achieve success in the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Enhances Seller Transparency Amid Data Visibility Push

Amazon Enhances Seller Transparency Amid Data Visibility Push

The display of sales data on the Amazon storefront signals a shift towards refined operations on the platform. Sellers should focus on product quality, Listing optimization, advertising campaigns, and data analysis. It's crucial to avoid prohibited practices like manipulating sales. Embracing these changes and adapting strategies will enhance competitiveness in the evolving Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Hit by Listing Hijacking Algorithm Issues

Amazon Sellers Hit by Listing Hijacking Algorithm Issues

Recently, numerous Amazon sellers have reported listing hijacking and the disappearance of organic keyword rankings, leading to plummeting sales. Sellers are questioning Amazon's excessive platform power and the lack of a transparent appeal process. This article advises sellers to closely monitor listing changes, file timely appeals, and adjust keyword strategies. It also calls for Amazon to establish a fairer and more transparent e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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Amazon Deploys AI and Wearables to Streamline Logistics

Amazon Deploys AI and Wearables to Streamline Logistics

Amazon introduces the Blue Jay multi-arm robotic system, Project Eluna AI operations assistant, and smart delivery glasses, aiming to enhance logistics efficiency, reduce costs, and improve customer experience. These technologies signify Amazon's continued investment in intelligent logistics and foreshadow the future direction of the logistics industry. This will drive the widespread application of robotics, artificial intelligence, and wearable devices in the logistics field, ultimately leading to a more automated and optimized supply chain.

01/08/2026 Logistics
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Amazon Sellers Optimize FBA Logistics for Holiday Sales

Amazon Sellers Optimize FBA Logistics for Holiday Sales

Amazon sellers preparing for the year-end shopping season should focus on key FBA deadlines and optimize inventory management to ensure timely stock replenishment and avoid stockouts. Providing accurate delivery windows and tracking IDs can reduce delays. Consider avoiding West Coast congestion and opting for East and Central region warehouses. Proactive planning for promotional activities, optimizing product listings, monitoring customer feedback, and leveraging Amazon Advertising can further enhance competitiveness during peak season. Careful planning and execution are crucial for maximizing sales and customer satisfaction.

01/08/2026 Logistics
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Amazon Sellers Guide Avoiding FBA Firstmile Costly Mistakes

Amazon Sellers Guide Avoiding FBA Firstmile Costly Mistakes

FBA First Leg is a crucial component for Amazon seller success. This article analyzes the pros and cons of three main first leg methods: international express, air freight special line, and sea freight special line, and their applicable scenarios. It reveals 'hidden killers' such as customs clearance fees and warehouse entry fees. Furthermore, it provides advanced techniques like split and consolidated inventory, overseas warehouse stocking, and the synergy between first leg logistics and promotions. This helps sellers optimize logistics strategies, reduce costs, and improve efficiency.

01/08/2026 Logistics
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USPS Weighs Reverse Auction for Amazon Contract Renewal

USPS Weighs Reverse Auction for Amazon Contract Renewal

Amazon's existing contract with the United States Postal Service (USPS) expires in October 2026. USPS is considering using a reverse auction mechanism for renewal negotiations. This aims to secure more competitive pricing and service terms. However, it could also increase the complexity of negotiations and potentially impact the long-term partnership between the two entities. The reverse auction approach seeks to leverage competitive bidding to achieve favorable outcomes for USPS in the upcoming contract renewal.

01/07/2026 Logistics
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Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon faces supply chain challenges stemming from labor shortages, actively addressing the issues by adjusting inventory levels, increasing wages, and implementing automation. The company is committed to ensuring a positive customer experience by investing in technology and infrastructure to build a more resilient supply chain system, laying the foundation for future growth. Amazon's response strategies offer valuable insights for other businesses navigating similar challenges.

01/07/2026 Logistics Industry Insights
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