Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Aramex Acquires Myus for 265M to Boost Ecommerce Logistics

Aramex Acquires Myus for 265M to Boost Ecommerce Logistics

Aramex acquired MyUS for $265 million to strengthen its cross-border e-commerce competitiveness. MyUS will be integrated into Aramex's operations, expanding its customer base and reach. The acquisition is expected to increase Aramex's shipping volume and complement its existing Shop & Ship service. This will create a more robust cross-border e-commerce service network, addressing post-pandemic challenges and seizing opportunities in the global market.

01/05/2026 Logistics
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Amazon Launches insights Tool to Analyze Customer Feedback for Sellers

Amazon Launches insights Tool to Analyze Customer Feedback for Sellers

Amazon introduces a new Insights tool, allowing sellers to directly create surveys to gather customer feedback, understand purchasing behavior, product perception, and opinions. By precisely targeting the desired audience, sellers can optimize product strategies and increase sales. The pricing model is not yet fully disclosed, but requires a minimum of 100 responses. Effectively utilizing this tool can help sellers stand out in the competitive Amazon marketplace and gain valuable insights to improve their offerings and customer satisfaction.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Urged to Prioritize Timely Shipping for Customer Trust

Ebay Sellers Urged to Prioritize Timely Shipping for Customer Trust

This article focuses on the shipping process for eBay sellers, providing a detailed interpretation of key aspects such as shipping time, packaging precautions, and logistics tracking. It emphasizes the balance between speed and commitment, the importance of packaging details, and the crucial role of logistics tracking in enhancing the buyer experience. By optimizing these elements, eBay sellers can effectively improve operational efficiency, gain buyer trust, and ultimately achieve sales growth. This guide aims to help sellers navigate the complexities of eBay shipping and logistics.

01/06/2026 Logistics Encyclopedia
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International Cargo Flight from Lanzhou to Dubai Successfully Takes Off, Boosting the Belt and Road Initiative

International Cargo Flight from Lanzhou to Dubai Successfully Takes Off, Boosting the Belt and Road Initiative

The successful inaugural flight of the Lanzhou-Dubai international freight charter on June 8, 2023, marks the significant role of Lanzhou New Area's comprehensive bonded zone in implementing the Belt and Road Initiative. This route enhances logistics, financial, and information exchanges between Gansu and West Asian countries, increasing trade convenience and attracting more businesses.

06/08/2023 Logistics
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SE Asia Ecommerce Traffic Slips Can Independents Revive Growth

SE Asia Ecommerce Traffic Slips Can Independents Revive Growth

Southeast Asia's e-commerce market faces declining traffic, making independent websites a new option. Sellers need to focus on product selection and traffic acquisition, understand market demands, and leverage social media marketing. Localization, mobile optimization, logistics, and customer service are crucial for success. Building a strong brand presence and offering unique value propositions are also important to stand out in the competitive landscape and attract loyal customers in the long run.

01/06/2026 Logistics Industry Insights
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Freight Forwarders Guide to Cutoff and Sailing Times

Freight Forwarders Guide to Cutoff and Sailing Times

This article provides an in-depth analysis of the freight forwarding term "Several Cut-offs and Openings," detailing the meanings and operational key points of various "cut-offs," including Customs Clearance Cut-off, AMS/ACI/ENS Cut-off, Documentation Cut-off, Cargo Cut-off, and ISF Filing. It aims to help foreign trade practitioners understand critical time nodes, avoid potential risks, and ensure smooth cargo transportation. The article clarifies the significance of each cut-off time in the international shipping process, enabling better planning and execution of shipments.

09/26/2025 Logistics Encyclopedia
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Generative AI Transforms Logistics with Efficiency Gains

Generative AI Transforms Logistics with Efficiency Gains

Generative AI is reshaping the logistics industry by enhancing efficiency, reducing costs, and improving customer experience through smart site selection, intelligent route optimization, and accurate demand forecasting. However, data security, privacy protection, and ethical considerations must be addressed. Only by actively embracing AI can companies win in the fierce market competition of the future. This transformation promises a more streamlined and responsive supply chain, but careful management of potential risks is crucial for sustainable success.

09/26/2025 Logistics Industry Insights
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Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
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Pinduoduo Shares Drop Amid Temu Discount Strategy Doubts

Pinduoduo Shares Drop Amid Temu Discount Strategy Doubts

Pinduoduo's US stock plummeted 30%, wiping out $14 billion in market value, primarily due to market concerns about its overseas version, Temu's, low-price strategy and high customer acquisition costs. The North American market places greater emphasis on product quality and service. Temu needs to escape the low-price trap and shift towards value-based competition. The market is signaling a need for a more sustainable and quality-focused approach for Pinduoduo's international expansion.

12/31/2025 Logistics Industry Insights
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